Media and Communication

The Bachelor of Media and Communication at Edith Cowan University offers students a comprehensive education in the dynamic fields of media, communication, and digital technologies. Designed to prepare graduates for diverse careers in the media industry, the program combines theoretical knowledge with practical skills to meet the evolving demands of contemporary communication landscapes. Throughout the course, students explore foundational concepts in media studies, journalism, public relations, marketing, and digital media, gaining a solid understanding of how media influences society and individuals. The curriculum emphasizes critical thinking, effective communication, and creative problem-solving, equipping students with the tools necessary to produce compelling content across various platforms. In addition to theory, the program provides hands-on experience through practical assignments, industry placements, and collaborations with media organizations, allowing students to develop real-world skills and build professional networks. The program covers essential topics such as media production, storytelling, audience analysis, media ethics, and digital innovation. Students have opportunities to specialize in areas such as social media management, advertising, broadcasting, or media production, tailoring their education to their career interests. The faculty comprises industry professionals and academic experts committed to mentoring students and supporting their professional development. Upon graduation, students are prepared for roles in journalism, content creation, strategic communication, advertising, media planning, and digital marketing. The Bachelor of Media and Communication at Edith Cowan University aims to nurture innovative, responsible, and versatile media practitioners capable of adapting to the fast-paced world of modern communication.

The Bachelor of Media and Communication at Edith Cowan University offers a comprehensive and dynamic curriculum designed to prepare students for a diverse range of careers in the media, journalism, public relations, advertising, digital content creation, and communication industries. This program provides students with a solid foundation in the core principles of media production, communication theories, and the social, cultural, and ethical issues affecting today's media landscape. Throughout their studies, students engage with a variety of media forms, including print, broadcast, digital, and social media platforms, allowing them to develop versatile skills applicable in numerous professional contexts.

The program emphasizes practical learning, encouraging students to apply theoretical knowledge through hands-on projects, internships, and collaborations with industry partners. Students will gain skills in media writing, editing, visual communication, video production, and multimedia storytelling, preparing them for the fast-paced world of contemporary media. Additionally, the curriculum includes modules on media law, ethics, and policy, ensuring graduates understand the regulatory environment influencing media practices.

Students are also introduced to research methods in communication, enabling them to analyze media content critically and contribute to scholarly and industry discussions. The program supports development in areas such as strategic communication, digital marketing, and audience engagement, aligning students' capabilities with current industry trends. With access to state-of-the-art facilities and resources, students will have opportunities to produce high-quality content and build a professional portfolio.

Graduates of the Bachelor of Media and Communication will be equipped with the skills, knowledge, and ethical understanding necessary for successful careers in media organizations, corporations, non-profit agencies, and government departments. They will also be prepared for further study or specialization in postgraduate programs. Throughout the course, students will develop essential competencies such as critical thinking, effective communication, teamwork, and problem-solving, essential for thriving in dynamic media environments.

University admission requirements apply. More than one of the majors in this course contains further entrance requirements. Consult with the major for more information.

The Bachelor of Media and Communication at Edith Cowan University offers a range of flexible financial options to support students throughout their studies. Domestic students can access Commonwealth supported places, which significantly reduce the cost of tuition by sharing the funding burden with the Australian government. These places are highly sought after and provide an affordable pathway to higher education, with students typically paying only a student contribution amount set annually by the government. For those who do not secure a Commonwealth supported place, standard tuition fees apply, which vary depending on the study load and mode of delivery.

International students enrolled in the Bachelor of Media and Communication are required to pay full tuition fees. These fees are published on the ECU website each academic year and are subject to change. International students are encouraged to budget for these costs and explore scholarship opportunities to offset expenses. ECU offers a range of scholarships for both domestic and international students, aiming to acknowledge academic excellence, financial need, and other merit-based criteria. Examples include merit-based scholarships, equity scholarships, and specific awards for media and communication students.

Students can also explore government financial assistance options, such as the Higher Education Loan Program (HELP), which provides income-contingent loans for eligible domestic students. Assistance programs like FEE-HELP enable students to defer the payment of tuition fees, paying them back gradually through their income after graduation. It is important for students to check their eligibility and understand the repayment obligations associated with these loans.

In addition to government aid and scholarships, students are advised to consider external funding sources such as private scholarships, employer sponsorships, and student loans available in their home country for international students. Many students also supplement their income through part-time work, which ECU supports by providing flexible course timetables and online learning options.

Overall, the financing of the Media and Communication program at ECU is designed to be accessible and supportive, offering various pathways to funding depending on the student’s residency status, financial situation, and academic achievements, ensuring that students can focus on their studies without undue financial burden.

The Bachelor of Media and Communication at Edith Cowan University is designed to equip students with a comprehensive understanding of the fundamental principles and practical skills necessary for a successful career in the dynamic field of media and communication. This program offers a combination of theoretical knowledge and hands-on experience, preparing graduates to excel in various sectors including journalism, public relations, advertising, media production, digital communication, and corporate communication.

Students will explore a wide range of topics such as media theory, communication ethics, media law, digital media, storytelling, content creation, and media management. The curriculum emphasizes critical thinking, creativity, and effective communication strategies, enabling students to analyze complex media landscapes and produce engaging content across multiple platforms. The program also integrates practical training through workshops, media projects, and internships, ensuring students gain real-world experience and industry connections.

Throughout their studies, students have access to state-of-the-art facilities and resources, including multimedia labs, broadcast studios, and editing suites, fostering an environment conducive to innovation and experimentation. The program emphasizes the importance of ethical considerations and cultural awareness in media practices, preparing graduates to operate responsibly and inclusively in a globalized media environment.

In addition, the Bachelor of Media and Communication at ECU offers opportunities for specialization in areas such as digital media, journalism, or public relations, allowing students to tailor their education to their career interests. The program is designed to be flexible, with options for full-time, part-time, and online study, accommodating diverse student needs and lifestyles.

Graduates of this program are well-positioned to pursue careers in media organizations, advertising agencies, public relations firms, corporate communication departments, and digital media companies. They are also equipped with the skills necessary for further study at postgraduate levels. ECU’s strong industry links and focus on employability ensure that students graduate with the confidence and competence to thrive in a rapidly evolving media environment.