Media and Communication

History, theory, and practice come together in ECU's Bachelor of Media and Communication, a comprehensive program designed to equip students with the essential skills and knowledge needed for successful careers in the dynamic world of media industries. This degree offers a balanced curriculum that covers a broad range of topics including journalism, public relations, digital media, media production, communication theory, and cultural studies. Students will develop critical thinking, creative problem-solving, and technical skills through practical projects, industry placements, and innovative coursework. The program emphasizes the importance of ethical and responsible media practices, preparing graduates to navigate complex communication landscapes across various platforms and audiences. Collaborating with industry professionals, students gain real-world experience that enhances their employability and understanding of contemporary media challenges. Graduates of this program are prepared for diverse roles such as media production, content creation, media management, marketing, and communication consultancy. The Bachelor of Media and Communication at ECU also encourages students to engage with new media technologies and social media platforms, ensuring they remain at the forefront of media innovation. Through a combination of theoretical foundations and hands-on application, students are empowered to contribute meaningfully to the evolving media environment, fostering creativity, versatility, and a commitment to ethical communication. Whether aiming to pursue further postgraduate studies or enter the workforce directly, students will find this degree provides a solid foundation for a successful career in media and communication industries.

The Bachelor of Media and Communication at Edith Cowan University offers students a comprehensive education in the dynamic fields of media production, communication theory, journalism, public relations, advertising, and digital media. Designed to equip graduates with practical skills and theoretical knowledge, the program prepares students for diverse careers in the ever-evolving media landscape. Throughout their studies, students will explore core concepts such as media ethics, audience analysis, media law, and digital storytelling, gaining a solid foundation in media literacy and critical thinking. The curriculum combines classroom learning with hands-on experiences, enabling students to develop skills in video, audio, and digital content creation, as well as writing, editing, and broadcasting. Students will have opportunities to work on real-world projects, engage with industry-standard software, and collaborate with practitioners, fostering teamwork and professional networks. The program emphasizes the importance of understanding media's societal impact, encouraging students to examine issues such as media representation, power dynamics, and the role of new technologies in shaping public discourse. By integrating theoretical studies with practical application, graduates will be well-prepared to pursue careers in journalism, broadcast media, social media management, corporate communication, public relations, content creation, and marketing. The Bachelor of Media and Communication also offers pathways for further study, including postgraduate qualifications and specialized training in niche areas of the media sector. With a strong emphasis on ethical practice, innovative thinking, and digital proficiency, this program aims to cultivate versatile media professionals capable of adapting to rapid technological change and contributing meaningfully to the media industry and society at large.

University entry requirements apply. More than one of the majors in this class contains further admission requirements. Refer to the major to learn more.

The Bachelor of Arts in Media and Communication at Edith Cowan University offers a variety of financing options to support students throughout their studies. Domestic students can access a range of financial assistance programs, including government loans such as the Commonwealth Supported Place (CSP) and the Higher Education Loan Program (HELP), which includes the HECS-HELP scheme. These initiatives allow eligible students to defer their tuition fees and repay them through the Australian taxation system once they achieve a specified income level. Additionally, students may receive scholarships based on academic merit, financial need, or specific criteria related to their background or intended career paths. Scholarships can significantly reduce the financial burden, enabling students to focus more on their coursework and extracurricular activities.

International students enrolled in the program have access to different financing arrangements. They are typically responsible for the full tuition fees, which are payable before the commencement of each semester. Edith Cowan University offers various scholarships tailored for international students, which can provide partial fee reductions and other benefits. Moreover, students are encouraged to explore external funding options, including government grants, private sponsorships, and education loans available in their home countries.

Work-study opportunities form an important part of the financial strategy for students in this program. Many students choose to work part-time during their studies, either on-campus or nearby, to supplement their income and gain practical experience related to their field of study. The university provides guidance on employment opportunities and supports job placements through career services and local industry connections.

Financial planning is recommended for prospective students to ensure they can comfortably cover tuition fees, living expenses, textbooks, and other associated costs. The university's financial aid office and student support services are available to assist with budgeting, understanding repayment obligations, and applying for relevant financial assistance programs. While scholarships and loans can substantially ease the financial burden, students should also consider personal savings, family support, and external funding sources as part of their overall financial planning. Overall, Edith Cowan University aims to make higher education accessible and affordable, providing a comprehensive range of financing options to support students pursuing the Media and Communication degree.

The Bachelor of Media and Communication at Edith Cowan University is a comprehensive program designed to prepare students for dynamic careers in the media, journalism, public relations, advertising, and digital media industries. The curriculum offers a combination of theoretical knowledge and practical skills, enabling students to critically analyze media content, understand communication theories, and develop effective communication strategies suitable for various platforms and audiences. Students will engage with modules covering media history, media industries, storytelling techniques, multimedia production, and new media technologies. The program emphasizes experiential learning through workshops, industry projects, and internship opportunities, fostering hands-on experience that aligns with current industry standards. Throughout the course, students will also explore ethical considerations in media practices, the impact of digital transformation on communication, and issues related to diversity and inclusion. The program aims to equip graduates with the ability to adapt to rapidly changing media environments and to think creatively while maintaining ethical integrity. The Bachelor of Media and Communication is suitable for students passionate about understanding the influence of media in society and eager to develop skills that will enable them to contribute innovatively to the media sector. ECU offers state-of-the-art facilities, including media labs and production studios, to support student learning and project development. Graduates of this program are prepared to pursue careers as media producers, content creators, communication officers, public relations specialists, or social media managers, among other roles. The program can also serve as a foundation for advanced studies in media and communication or related fields. With a focus on practical experience, industry engagement, and critical analysis, the Bachelor of Media and Communication at ECU ensures students are well-equipped to navigate and influence the evolving media landscape.