Political Communication

The MSc in Political Communication at the University of Glasgow offers students an in-depth understanding of the ways in which politics, media, and communication intersect in contemporary society. This innovative program combines rigorous academic analysis with practical insights into how political messages are crafted, disseminated, and received in a fast-changing digital environment. Students will explore a diverse range of topics, including media effects on political attitudes, the role of social media in electoral campaigns, the influence of political journalism, and the dynamics of public opinion and political mobilization. The curriculum is designed to develop critical thinking and analytical skills, enabling students to evaluate media content critically, understand the impact of new communication technologies, and produce their own communication strategies for political organizations or media outlets. Throughout the course, students will engage with both theoretical frameworks and empirical research, preparing them for careers in political communication, journalism, public relations, campaigning, policy analysis, or doctoral research. The program benefits from the University of Glasgow’s strong academic reputation and its connections with media industries, providing students with valuable networking opportunities and practical experience. Teaching is delivered through lectures, seminars, and workshops, encouraging active participation and collaborative learning. The MSc in Political Communication equips graduates with the knowledge and skills necessary to navigate and influence the complex media landscapes shaping modern politics, making it an ideal choice for those passionate about politics, media studies, and communication.

Political Communication at the University of Glasgow is a comprehensive and dynamic programme designed to equip students with a deep understanding of how communication shapes politics, public policy, and societal change. Throughout this programme, students explore the theoretical foundations and practical applications of political communication, gaining insights into the ways political actors, media outlets, and citizens interact in a rapidly evolving media landscape. The curriculum covers key topics such as the role of traditional and new media in politics, electoral campaigns, political rhetoric, social media strategies, public opinion formation, and the impact of digital technologies on democratic processes. Students will have the opportunity to analyze case studies, develop critical thinking skills, and engage in research projects that focus on contemporary issues facing political communication today.

The programme is structured to provide a balanced mix of lectures, seminars, workshops, and hands-on practical experiences. Students will learn how to craft effective political messages, critique media narratives, and understand the ethical responsibilities involved in political communication. They will also develop skills in data analysis, media production, and strategic communication planning, preparing them for careers in politics, journalism, public relations, campaigning, and beyond. The University of Glasgow’s location and its strong links with political institutions and media organizations offer students unique networking and internship opportunities, enriching their academic journey with real-world experiences.

In addition to core modules, students can tailor their degree by choosing from a range of electives that delve into specific areas such as international political communication, digital politics, and crisis communication. The programme encourages critical engagement with current events and debates, fostering an informed and active citizenry. Graduates of this programme will leave with a sophisticated understanding of political communication processes, the ability to analyze and influence public discourse, and the skills necessary to succeed in diverse professions related to media and politics. With a flexible learning environment and dedicated academic support, the University of Glasgow’s Political Communication programme is ideal for students passionate about understanding the power of communication in shaping the political landscape.

The Bachelor of Arts in Political Communication at the University of Glasgow requires students to complete a comprehensive curriculum that integrates core concepts of political science with communication theories and practices. Students are expected to engage with a variety of modules that cover the fundamentals of political thought, the role of media in politics, public opinion, campaigning, and digital communication strategies. The program emphasizes critical thinking, analytical skills, and practical applications, preparing graduates for careers in political journalism, policy analysis, public relations, and media consultancy. Throughout the course, students participate in seminars, workshops, and group projects designed to enhance communication skills and understanding of political processes at local, national, and international levels. To achieve the degree, students must accumulate a total of 120 credits per academic year over three years, including compulsory modules such as Introduction to Political Communication, Media and Politics, Political Theory, and Research Methods in Politics. Additionally, students have the opportunity to choose elective modules from related disciplines, thereby customizing their educational experience. Assessment methods include essays, presentations, examinations, and dissertation projects, fostering both individual and collaborative learning. Practical placements and internships may also be available to provide real-world experience in media organizations, governmental agencies, and non-governmental organizations. The program fosters a multidisciplinary approach and encourages students to analyze contemporary political issues through various communication lenses. Graduation requirements include passing all core modules, meeting the minimum credit thresholds, and successfully completing a final year dissertation on a relevant topic in political communication. The program aims to develop graduates who are well-versed in both the theoretical frameworks and practical skills necessary to succeed in the rapidly evolving fields of politics and media.

The University of Glasgow offers a range of financing options to support students enrolled in the Political Communication program. These include scholarships, bursaries, and loans designed to make higher education accessible and affordable for a diverse student body. Scholarship opportunities are available for both domestic and international students and are awarded based on academic merit, financial need, or specific criteria related to the program or student background. For example, the University provides undergraduate scholarships such as the Principal’s Undergraduate Excellence Scholarship, which offers financial support to outstanding students. Additionally, students can apply for government-funded student loans, including the Student Loan Company’s (SLC) loans for eligible students from the UK. These loans help cover tuition fees and provide maintenance support for living expenses during the duration of the programme. International students may also explore external funding options, which include scholarships provided by governmental agencies, international organizations, or private foundations. The University’s Financial Aid Office offers comprehensive guidance and assistance to students in navigating the application processes for various funding opportunities. Furthermore, students are encouraged to consider part-time work opportunities both on and off-campus, which can help supplement their income and offset living costs. Some students may also benefit from debt management advice and financial planning services available through the university’s student support services. The total cost of studying at the University of Glasgow, including tuition fees, accommodation, and personal expenses, varies depending on the student’s residence status and personal lifestyle choices. Currently, tuition fees for undergraduate programs are published on the university website and are subject to annual review. The university also offers flexible payment plans to help students manage their tuition fee payments across the academic year. Overall, the University of Glasgow is committed to providing financial support options and guidance to ensure that students pursuing the Political Communication program can focus on their studies without undue financial burden.

The Political Communication program at the University of Glasgow offers students an in-depth understanding of how politics and media intersect in contemporary society. This programme is designed to explore the ways in which political information is produced, communicated, and received by the public, as well as the implications for democracy and public opinion. Students will examine a range of topics including the role of traditional and new media in shaping political discourse, the impact of social media platforms on political engagement, and the strategies employed by political actors to communicate with voters. Through a combination of lectures, seminars, and practical projects, the course provides both theoretical knowledge and practical skills relevant to careers in journalism, public relations, political campaigning, and policy analysis.

The curriculum covers key areas such as media effects theories, political messaging, media ethics, and the influence of digital technology on political processes. Students will also have opportunities to analyze case studies of political communication campaigns and learn about the regulatory environment governing media and advertising practices. The programme aims to develop critical thinking and analytical skills, enabling students to interpret media content and assess its influence on public perceptions of political issues.

The faculty includes experienced academics and practitioners with expertise in media studies, political science, and communication. The university has strong links with media organizations, political institutions, and NGOs, providing students with valuable networking opportunities and practical experience through internships and collaborative projects. The programme is suitable for students interested in pursuing careers in politics, journalism, media consultancy, or research. Additionally, the programme prepares students for further postgraduate study or research in political communication, media studies, or related disciplines.

Throughout the course, students will also explore contemporary debates about media bias, fake news, censorship, and the role of technology in promoting or hindering political transparency. By engaging with diverse perspectives and critical analysis, learners will be equipped to understand the complexities of communication in today’s politically charged environments. The University of Glasgow's supportive academic community and state-of-the-art facilities ensure an enriching learning environment. Graduates of the programme will be well-equipped to contribute thoughtfully and effectively to the evolving field of political communication, armed with comprehensive knowledge and practical skills to succeed in their chosen careers.