Recreation and Sport Business

The Bachelor of Arts in Recreation and Sport Business at the University of Waterloo is a comprehensive undergraduate program designed to equip students with the knowledge, skills, and practical experience necessary to excel in the dynamic fields of recreation, sports management, and fitness industries. This program provides a unique blend of coursework in business principles, recreation programming, sport management, marketing, finance, and organizational leadership, preparing graduates to effectively manage and innovate within various leisure and sports-related organizations. Students will explore topics such as event planning, sports marketing, facility management, and community development, gaining a well-rounded understanding of the industry’s complexities and opportunities. The curriculum emphasizes experiential learning through internships, community projects, and cooperative education placements, which enable students to apply theoretical concepts in real-world settings and develop valuable professional networks. The program is designed for students passionate about promoting healthy lifestyles, enhancing community engagement through recreation, or pursuing careers in sports administration and facility management. With a strong focus on leadership, ethical practices, and strategic thinking, graduates of this program are well-prepared to assume managerial roles, entrepreneurial ventures, or graduate studies in related fields. The University of Waterloo’s diverse and supportive learning environment, combined with state-of-the-art facilities and close ties to industry partners, ensures students receive an education that is both rigorous and relevant. Upon graduation, students will be equipped to positively influence recreation and sport industries, contributing to healthier communities and vibrant sports ecosystems worldwide.