Tourism Management

Pursue a career in the world’s largest industry.

The tourism sector fuels growth and job creation around the world, at sustained pace, according to the World Tourism Organization:

• Represents approximately 9% of the global economy.
• Has created approximately 69 million new jobs in the past 10 years.

The Greek tourism industry is one of the most dynamic fields of employment in the country, according to SETE, the Association of Greek Tourism Enterprises:

• Represents 16.4% of the country’s GDP.
• Supports 18.3% of total domestic employment, directly employing nearly 700.000 people across all skill levels.

The ALBA MSc in Tourism Management is designed to:

„ Develop professionals with the knowledge, skills and values required for a successful career in the national and international tourism industry.

„ Assist small and medium sized tourism enterprises in acquiring the advanced professional managerial talent required, in order to survive and compete in the global market.

This program is for:

• Entrepreneurs in tourism business.
• Members of family tourism business.
• Young professionals in hospitality, tour operators, tour guides, travel agencies (air, land and sea), event and conference organizers, cruise makers, leisure and entertainment organizers, real estate developers.

The program emphasizes the cross-cultural, moral, ethical, institutional and environmental issues in the management of tourism organizations, while covering all specialized business and operational skills. Graduates of the program will be able to:

• Identify new trends and the requirements of employers, and adapt and respond effectively, to ensure sustainability at the organizational and societal level.
• Provide outstanding service along international standards and managing successfully people and the complexities of hospitality and the tourism industry.
• Command the theory and practice in all aspects of running a tourism business: strategy, finance, marketing, operations, human resources, revenue management.
• Contribute to the management and organization of: hospitality, travel, destination, management, event management, people management, conference, cruise, leisure, entertainment, hotel sales channel management and real estate development.
• Handle the internal IT systems and online media channels necessary for digital marketing and operations.

Upgrade to business class!

The program blends the requisite specialist operational knowledge and skills, with advanced managerial competencies, in order to educate the new generation of tourism executives.

Academic rigor with practical know-how: academic courses are combined with specialized workshops by leading industry experts tailored to address realistic technological and management challenges in travel, destination, cruise, event, conference, leisure and entertainment management.

Strategic Partnership with Costa Navarino: Specialized workshops by Costa Navarino professionals, tailored to address challenges in hospitality and destination management.

Internship: Opportunity to spend two months at the heart of the tourism season at Costa Navarino, c.v. inclusion into a global employment database and access to the most exciting online and classroom training programs.

Three-day visits at The Westin Resort Costa Navarino, located at the first resort area in Costa Navarino. Costa Navarino is the prime, sustainable destination in Messinia, southwest Peloponnese, encompassing luxury resort hotels, high-end residences, a new golf destination, spa, sports & leisure facilities, as well as authentic cultural experiences

Ideal location:The program is offered in Greece, a country with a long-standing tradition in tourism. Part of the program will be offered on the ALBA campus, at the heart of Athens.

Links to the industry: Students will benefit from the close links between ALBA and the Greek tourism community.

Curriculum Full Time ModeOctober-November

• International Tourism Environment (28 hours, 6 ECTS)
• Business Decision with Data & Models (14 hours, 3 ECTS)
• Managing People in Tourism and Hospitality (28 hours, 6 ECTS)

November - December

• Hospitality Management (28 hours, 6 ECTS)
• Finance and Cost Accounting (28hours, 6 ECTS)
• Managing Service Operations (28 hours, 6 ECTS)

January - February

• Marketing Management for Tourism (14 hours, 3 ECTS)
• Revenue Management (14 hours, 3 ECTS)
• Strategy in Tourism (21 hours, 3 ECTS)
• Digital Media and Channel Management (28 hours, 6 ECTS)

February - March

• Sustainability in Tourism (14 hours, 3 ECTS)
• Destination Management (21 hours, 3 ECTS)
• Purchasing and Supply Management (21 hours, 3 ECTS)
• Event Management (14 hours, 3 ECTS)

April - July

• Internship (28 hours, 6 ECTS)
• Dissertation (28 hours, 6 ECTS)

Curriculum Part Time Mode

Year 1

October-November

• International Tourism Environment (28 hours, 6 ECTS)
• Business Decision with Data and Models (14 hours, 3 ECTS)

November - December

• Hospitality Management (28 hours, 6 ECTS)
• Finance and Cost Accounting (28 hours, 6 ECTS)

January - February

• Marketing Management for Tourism (14 hours, 3 ECTS)
• Revenue Management (14 hours, 3 ECTS)

February - March

• Sustainability in Tourism (14 hours, 3 ECTS)
• Event Management (14 hours, 3 ECTS)

April - July

• Dissertation (28 hours, 6 ECTS)

Year 2

October-November

• Managing People in Tourism and Hospitality (28 hours, 6 ECTS)

November - December

• Managing Service Operations (28 hours, 6 ECTS)

January - February

• Strategy in Tourism (21 hours, 3 ECTS)
• Digital Media and Channel Management (28 hours, 6 ECTS)

February - March

• Destination Management (21 hours, 3 ECTS)
• Purchasing and Supply Management (21 hours, 3 ECTS)

April - July

• Professional Development (28 hours, 6 ECTS)

Audience

We are looking for recent graduates with high potential, good communication and team working skills and a strong motivation to pursue a career in tourism management.

The program is also targeted at tourism professionals who wish to advance their career in management positions or members of family businesses, aiming to assume increasing responsibility in their companies.

Candidates should be holders of a university degree, but it is not necessary to be in business related subjects. Work experience, although considered an advantage, it is not a requirement for admission.

To apply to the MSc in Tourism Management, applicants should meet all the following criteria: Hold a bachelor’s degree Provide evidence of fluency in the English language. Candidates are required to either hold the Proficiency or the TOEFL (with a score of 100 and above), or IELTS (with a score of 7.0 and above), or a bachelor's degree from a university where all courses were taught in English; GMAT score is expected as it will strengthen the application;Need to be currently employed or self-employed (valid for the part time program only) Admission ProcessTwo options to apply: Application online (fill out the application form, scan and submit your documents, then send the original copies to ALBA). Application form in hard copy (available to download through the online application system) sent to the program office along with the original copies.Candidates to be considered for the MSc in International Business & Management Program must submit the following documents: ALBA application form, including recent photograph in jpeg format (or two photos in print) Two letters of recommendation which can be submitted via the https://applications.alba.edu.gr or using the printed forms (in Greek) - (in English) Official transcripts as well as certified copies of degrees from each undergraduate, graduate or professional degree earned. Applicants, who cannot obtain an official transcript in a reasonable time, may send a photocopy of unofficial transcripts as a temporary substitute in order to expedite the evaluation process Proof of competence in the English language. Candidates are required to either hold the Proficiency or take the TOEFL (100 minimum score-ALBA code 0942), or the IELTS (7.0 minimum score), , for more information please visit the link (http://www.britishcouncil.gr/en/exam/ielts), unless their Bachelor's degree has been awarded from an English speaking academic institution Three Essays Receipt of the non-refundable application fee's [€60] deposit (Alpha Bank account No. 101-00-2320-011893, IBAN: GR21 0140 1010 1010 0232 0011 893, SWIFT (BIC) CODE: CRBAGRAAXXX) or charge of credit card (VISA or MASTERCARD)All candidates will be asked to go through a personal interview. Applications with one or more missing documents will not be processed until these documents are received. Admission to the Program is decided by the Admissions Committee on the basis of the qualifications and the applicant's personality and commitment.Tuition Fees for NEW entry year October 2014: €12,500 payable in installmentsDeadline for the Next Round of Admissions: October 31, 2014Final Deadline of Admissions for International Students who require educational VISA: May 31, 2014ALBA accepts applications all year round & candidates are encouraged to apply as soon as possible. However, applications received after the beginning of the program will not be reviewed for the current intake, but will certainly be reviewed for next year's intake. For further information concerning the MSc in Tourism Management Program please contact:MSc in Tourism Management Program 6-8 Xenias Str., 115 28 Athens, Greece Tel.: (+30) 210 8964531-8 Fax: (+30) 210 8964737- 8962139 E-mail: mstourism@alba.edu.gr English Language Requirements IELTS band: 7 TOEFL iBT® test: 100

ALBA offers scholarships to international students up to 50% on accommodation and up to 40% on tuition fees based on application excellence. For more info and an estimation of your scholarship please visit: http://www.alba.edu.gr/Academic/Scholarships/Pages/Default.aspx