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  • Tuition Fee:
  • Local: $ 4.32k / Year
  • Foreign: $ 4.32k / Year
  • Languages of instruction:
  • English
  • Deadline:
  • 28 August 2016

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    This MA in COM offers a range of specialisations in the professional fields of public and corporate communication, marketing, advertising and political communication. The educational and cultural project of the course aims to provide an interdisciplinary training with a strong link to the industry and advanced tertiary sectors in the Italian and international contexts, and to public and political organisations.

    There are two Specializations:

    * Corporate Communication and Marketing
    * Public and Social Communication

    The Specializations are geared towards improving the basic competences and specific skills in several fields of applied communication. The acquired competences enable graduates to perform management and organisational roles in sectors like corporate and business communication, advertising and marketing, public relations, public administration, international humanitarian NGOs, journalism, political and electoral campaigns. Classes are taught in Italian or in English. International students should follow the special Concentration taught completely in English.

    CAREER PROSPECTS
    Professional opportunities for graduates include high-profile positions in the organisation and management of a companys public relations; jobs as planners and developers of institutional, corporate and marketing communication, including advertising and fashion; positions as communication strategists in public administrations and researchers and analysts in public opinion survey and market research industry; advocacy experts with companies, organisations and public and private bodies, also at an international level; and as political marketing consultants for parties and candidates.

    FIRST YEAR

    * Political Communication 9 credits
    * Public Opinion Analysis 9 credits
    * Human Resources Management 9 credits
    * Sociology of Globalization 9 credits
    * Sociology of Consumption 9 credits
    * Market Regulation and Business Practices 9 credits
    * Communication Methods and Techniques 9 credits
    * Public Relations 9 credits
    * Corporate Communication (advanced) 9 credits
    * Marketing (advanced) 9 credits

    SECOND YEAR

    * Languages of Advertising 9 credits
    * Consumer and shopping behaviour 9 credits
    * Elective 9 credits

    In order to receive the MA Degree students must gain 120 credits: 90 credits from attending taught courses, 9 credits from internships, laboratories and the like, and 21 credits from the dissertation.


    University requirements


    Program requirements

    * Applicants should have a bachelors degree or equivalent preferably in political science, journalism, communication, information technology, business, economics or related subjects. * Applicants who opt for the special Concentration taught completely in English should have good knowledge of spoken and written English. Non-native speakers of English must demonstrate their knowledge of English either by showing they have at least one year of university studies at institutions where the language of instruction is English, or by possessing one of the following: * Cambridge CAE Certificate in Advanced English: grade A or B; * Cambridge CPE Certificate of Proficiency in English: grade A, or B, or C; * Cambridge IELTS: overall score of at least 6; * TOEFL paper-based, computer-based or internet-based: overall score of at least 550, 215 or 80, respectively. English Language Requirements IELTS band: 6 TOEFL paper-based test score : 550 TOEFL iBT® test: 80
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