Business Computing (Social Media)

The Bachelor of Science in Business Computing with a specialization in Social Media at Brunel University London offers students a comprehensive education that combines core business principles with advanced computing skills, emphasizing the dynamic field of social media management and digital marketing. This innovative programme is designed to equip students with the necessary knowledge and practical skills to thrive in the rapidly evolving digital landscape, where social media plays a crucial role in business communications, branding, and customer engagement. Throughout the course, students will explore the fundamental concepts of computer science, information systems, and data analytics, alongside specialized modules focused on social media strategies, content creation, online advertising, and digital analytics. The curriculum emphasizes hands-on experience, enabling students to develop proficiency in social media platforms, digital marketing tools, and data-driven decision-making processes. In addition, the programme covers essential areas such as cyber security, ethical considerations in digital marketing, and the impact of social media on society and business environments. The teaching approach combines lectures, practical workshops, industry case studies, and project work, fostering critical thinking and creative problem-solving skills that are vital for successful careers in social media management, digital marketing agencies, and corporate communications. Brunel’s state-of-the-art facilities, including dedicated labs and collaborative workspaces, provide an ideal environment for experiential learning and innovation. The programme also offers opportunities for industry placements and internships, allowing students to gain real-world experience and build an impressive professional network. Graduates will be well-prepared for various roles such as social media manager, digital marketing officer, content strategist, and online community manager, among others. With the growing influence of social media in the global business arena, this degree positions graduates at the forefront of digital transformation, providing the skills needed to develop impactful social media campaigns and data-driven marketing strategies. Upon completion, students will be equipped with both technical expertise and strategic thinking capabilities, enabling them to make meaningful contributions to their organizations and excel in the competitive digital economy.

Detailed Course Facts

• GBP 9000 Year (EEA)
• GBP 14250 Year (Non-EEA)

£1,000 placement year

• English

Course Content

Level 1

Our Level 1 course meets the needs of students joining us from a wide variety of backgrounds and with diverse computing experience. These classes build a firm foundation for the rest of your degree by introducing you to the style and ethos of both the College and the computing profession.

By the end of Level 1, you’ll have covered the fundamental concepts of computer science and the computer-based systems necessary in business.

Typical Level 1 modules

• Level 1 Group Project

• Introductory Programming

• Data and Information

• Information Systems and Organisations

• Logic and Computation

Level 2

You’ll further specialise in Business Computing including systems analysis and design. You’ll also explore human and organisational aspects of computer-based systems, as well as the changes in processes and technology that organisations must make if they’re to get the best from their information.

Typical Level 2 modules

• Level 2 Group Project

• Software Development and Management

• Usability Engineering

• Business Analysis and Process Modelling

• ICTs in Society

Level 3

In this final year, you will specialise within Social Media. At the same time you’ll study options to broaden your understanding of computing. You’ll begin to address research-level issues in areas such e-Business, human-computer interaction, information systems, simulation modelling and artificial intelligence.

In this final year, you will specialise within Social Media. At the same time you’ll study options to broaden your understanding of computing. You’ll begin to address research-level issues in areas such e-Business, human-computer interaction, information systems, simulation modelling and artificial intelligence.

Typical Level 3 modules

• Final Year Business Computing Project

• Software Project Management

• Advanced Topics in Business Computing

• Social Media

Final year project

This is a substantial individual project for which you research a topic in the application of social media technologies in-depth. If you’re on a sandwich course it’s quite likely that this project will be of interest to future employers. This is assessed and is worth a third of your Level 3 marks.

Level 3 Example Options

If you choose Business Computing (Social Media), the specialist module will make up one of your options, and you can choose one other from the list below.

• e-Business

• Human-Computer Interaction

We revise the options available each year to reflect the range of specialist interests among our staff, and industry trends.

English Language Requirements

IELTS band : 6.5 CAE score : 60(Grade C)

To study at this university, you have to speak English. We advice you to

Requirements

• GCE A-level ABB-BBB. Typical offer ABB.
• BTEC Level 3 Extended Diploma D*DD in a computing subject.
• BTEC Level 3 Diploma DD in a computing subject with an A-level at grade A.
• BTEC Level 3 Subsidiary Diploma D in a related subject with A-levels grade AB.
• International Baccalaureate Diploma 33 points.
• Access to Higher EducationDiploma Complete and pass a related subject Access course with 45 credits at Level 3, of which 30 credits must be at Distinction and 15 credits at Merit or higher.

GCSE Mathematics grade C and GCSE English grade C are also required.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Brunel University.

Business Computing (Social Media) at Brunel University London is a dynamic and innovative undergraduate program designed to equip students with a comprehensive understanding of the intersection between business, computing, and social media technologies. This course aims to prepare graduates for the rapidly evolving digital economy by combining core business principles with advanced computing skills and social media strategies. The curriculum covers a wide range of topics, including digital marketing, social media analytics, web development, data management, and cybersecurity, all tailored to meet the demands of contemporary organizations seeking to leverage social media platforms for business growth.

Students will gain practical experience through hands-on projects, internships, and collaborative assignments that simulate real-world scenarios in social media management and digital marketing campaigns. The program emphasizes developing critical thinking, creative problem-solving, and effective communication skills, ensuring graduates are well-equipped to translate technical knowledge into strategic business solutions. It also provides opportunities for specialization in areas such as social media analytics, digital branding, and online community management.

Throughout the course, students will learn to analyze social media data, design engaging content, and develop comprehensive social media strategies that align with business objectives. The program also emphasizes the importance of ethical considerations and data privacy in digital communications. Brunel’s strong links with industry partners allow students to participate in guest lectures, workshops, and networking events, facilitating career development and employment prospects after graduation.

The faculty supporting this program comprises experienced academics and industry practitioners dedicated to providing a high-quality education that combines theoretical frameworks with practical application. Graduates of the Business Computing (Social Media) program can pursue careers in digital marketing agencies, social media consultancy, brand management, content creation, data analysis, and other roles within the digital economy. Overall, the program aims to produce versatile professionals who can innovate, analyze, and lead in the fast-paced world of social media and business computing.