StudyQA — Bachelor: Marketing and Management

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Description Contents Requirements Funding

As a graduate, you will be well prepared for a career in management, marketing or as an entrepreneur.

The degree is professionally accredited by the Chartered Institute of Marketing (CIM)and covers topics such as:

strategic marketing
consumer behaviour
management and organisation
growth in a globalised economy

You'll also benefit from:

case-study-led teaching
a real-life business consultancy project
an optional 12-month work placement or year studying abroad

You will gain valuable industry experience from taking a 12-month work placement in a UK or overseas business.

The Business School's dedicated Placement Officer and the University's Careers Service will help you find a placement that matches your skills and interests.

We’ve placed students in a range of companies including: IBM, Disney, Procter & Gamble, Nissan, Marks & Spencer, Unilever, Accenture, Cummins, GSK and Microsoft.

This year placement students are working in roles such as market assistants or assistant brand managers within large multinational corporations. They are undertaking projects including:

developing the social media strategy for HP Enterprise Group
assisting in the running of events in retail stores for Apple
building the new corporate website for Dr. Oetker
providing support to the PR team within Barbour
forecasting and analysing sales orders for the women’s training category of Nike

Stage 1

Compulsory modules

BUS1001 Introduction to Management and Organisation
BUS1004 Critical Perspectives on Business Growth
MAS1403 Quantitative Methods for Business Management
MKT1002 Introduction to Marketing
MKT1004 Academic and Professional Skills
MKT1007 Consumer Behaviour

Stage 2

Compulsory modules

BUS2025 Managing Human Resources
BUS2032 Service Operations Strategy and Management
MKT2001 Global Marketing
MKT2004 Research Methods for Business and Marketing

Optional modules

You take 40 credits from the following modules:

BUS2011 Business Enterprise
BUS2019 Understanding Work and Organisations
MKT2008 Services Marketing
MKT2009 Strategic Marketing
MKT2010 Marketing Communications
MKT2011 Sales Management and Marketing Channels
NCL2007 Career Development for Second Year Students
SPA1001 Business Spanish

Work placement/study abroad (4 year programmes only)

Between Stages 2 and 3 you may choose to spend a year in a relevant work placement. There is also the opportunity to take part in the Erasmus exchange scheme which involves a period of study and/or work placement in Europe.

Compulsory modules

MKT3015 Intercalating Year Personal Learning Record
MKT3016 Intercalating Year Reflective Learning Account

Stage 3

Compulsory modules

BUS3050 Management and Creativity, Design and Innovation
MKT3012 Direct and Digital Marketing

Optional modules

You choose one of the following modules:

BUS3051 Management Studies Dissertation
BUS3053 Management Consultancy Project
MKT3096 Contemporary Marketing Dissertation
MKT3097 Marketing Consultancy Project

You take 40 credits of modules from the following list:

BUS3004 Electronic Business
BUS3021 International Human Resource Management AND
BUS3024 Critical Perspectives on Human Resource Management in Britain
BUS3047 Management in Practice (with Business Game)
BUS3016 Managing and Governing Public Services
MKT3004 Analytical Techniques for Marketing
MKT3006 Advertising and Integrated Brand Promotion
MKT3014 New Product and Service Development
MKT3095 Cultural and Heritage Marketing
NCL3007 Career Development for Final Year Students (if NCL2007 has not been studied) OR
NCL3008 Advanced Career Development
SPA2001 Business Spanish 2

If you have been unable to take the following options in Stage 2, you may choose one of the following modules, timetable permitting:

MKT2009 Strategic Marketing
MKT2011 Sales Management and Marketing Channels

Requirements

Applicants whose first language is not English require a minimum score of IELTS 6.5
GPA 4.0 or 80% average with specific grades or percentage in relevant subjects in at least one year of a Bakalavr at arecognised Russian University as comparable to ABB at A level
GPA 4.0/5.0 or 80% average in at least one year of a Specialist Diploma in a recognised Russian university as comparable to ABB at A level
A reference from a teacher, adviser or professional who knows you academically.
A personal statement – this is where you can stand out from other applicants, so you should start thinking about this early.