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The Bachelor of Business Administration program at the University of Quebec in Trois-Rivières (UQTR) offers students a comprehensive education in the field of management and business operations. Designed to prepare graduates for diverse careers in the corporate world, public sector, or entrepreneurial ventures, the program emphasizes the development of essential managerial skills, strategic thinking, and a solid understanding of business principles. Throughout the program, students explore core areas such as accounting, finance, marketing, human resources, and organizational behavior, gaining both theoretical knowledge and practical experience. The curriculum integrates case studies, projects, internships, and interactive seminars, fostering a dynamic and engaging learning environment. UQTR's faculty members bring extensive industry experience, mentoring students to become competent and ethical business leaders. The program also encourages critical thinking, innovation, and adaptability to meet the evolving challenges of the global marketplace. With a focus on applied learning, students have opportunities to collaborate on projects with local businesses and organizations, helping them to build professional networks and gain real-world insights. Graduates of the Bachelor of Business Administration at UQTR are well-equipped to pursue careers in management, consulting, entrepreneurship, finance, marketing, and other related fields. They are also prepared to continue their education at the graduate level or earn professional certifications in various areas of business. The program's flexible structure allows students to tailor their studies to their interests and career goals, ensuring a personalized academic experience. Overall, the UQTR's Bachelor of Business Administration provides a strong foundation in business principles, critical skills, and ethical practices necessary for success in today's competitive environment.