Applied Communication Science is a comprehensive master's programme offered at Wageningen University & Research, designed to equip students with advanced skills and knowledge to analyze, develop, and evaluate communication strategies within various organizational and societal contexts. This programme emphasizes the importance of effective communication in addressing complex issues related to sustainability, health, food security, and environmental management. Students will explore theories and practices of communication sciences, learning to apply them in real-world settings to foster understanding, engagement, and behavioral change among diverse audiences.
The curriculum is interdisciplinary, blending insights from social sciences, behavioral sciences, and communication studies to provide a holistic understanding of how information influences perceptions and actions. Students will engage in both theoretical coursework and practical projects, often collaborating with governmental agencies, non-profit organizations, and private sector entities to solve real communication challenges. Through this hands-on approach, graduates will develop skills in strategic communication, media planning, public relations, stakeholder engagement, and digital communication.
The programme aims to prepare students for careers in policy communication, environmental communication, health promotion, customer relations, and communication consultancy. It fosters critical thinking, creativity, and professionalism, encouraging students to design innovative communication solutions that promote sustainability and societal well-being. Wageningen University’s strong emphasis on sustainability and societal impact ensures that students graduate with the ability to contribute actively to addressing urgent global challenges through effective communication practices.
The Applied Communication Science master's programme is structured to provide a rigorous academic experience combined with practical application, supported by Wageningen’s extensive network of professionals and experts in communication fields. Graduates will be well-positioned to work in dynamic environments where communication skills are essential for facilitating change, building consensus, and fostering sustainable development.
The Master's programme in Applied Communication Science at Wageningen University and Research is designed to equip students with comprehensive theoretical knowledge and practical skills to analyze, develop, and evaluate communication processes in various settings. This multidisciplinary programme emphasizes the role of communication in addressing complex societal challenges, including environmental sustainability, food security, health promotion, and digital transformation. Throughout the programme, students explore how communication strategies influence public perceptions, behaviors, and policy-making, enabling them to contribute effectively to organizational and societal development.
The curriculum covers core topics such as communication theory, strategic communication, media psychology, and research methods. Students learn to design and implement communication campaigns tailored to specific target audiences and contexts. They are trained in qualitative and quantitative research techniques to assess the effectiveness of communication interventions. The programme also focuses on digital communication, social media, and new media environments, preparing students to navigate and leverage emerging technologies.
Apart from theoretical coursework, Applied Communication Science emphasizes experiential learning through projects, internships, and collaboration with external organizations. Students have opportunities to work on real-world cases, applying their knowledge to develop communication solutions that foster social impact. The programme also encourages interdisciplinary collaboration, integrating insights from psychology, sociology, communication studies, and environmental sciences.
Graduates of this programme are prepared for careers in various sectors, including government agencies, non-profit organizations, communication consultancy firms, and corporate communication departments. They can work as communication strategists, policy advisors, media analysts, or research specialists. The programme fosters critical thinking, creativity, and ethical considerations, ensuring that graduates are capable of managing complex communication challenges responsibly and effectively. Upon completion, students will be well-equipped to drive meaningful change through strategic and evidence-based communication practices in diverse professional environments.
Admission requirements
Grade Point Average of at least 70%; good skills in mathematics and/or statistics; basic computer skills.
Other requirements
- minimum kennis (ISPAC: overige vereisten) Grade Point Average of at least 70%; good skills in mathematics and/or statistics; basic computer skills.
- taaltoets cijfer applicants must provide recent evidence of their spoken and written command of English.
- vooropleiding (ISPAC: vereiste vooropleiding) BSc or BA with a general background in the social sciences and specific knowledge of communication science.
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
The Financing of the Applied Communication Science master's program at Wageningen University and Research is primarily covered through a combination of government funding, tuition fees, and possible financial support options for international students. As a Dutch university, Wageningen University benefits from Dutch government funding policies, which help subsidize education costs for residents of the Netherlands and the European Union. Tuition fees for EU/EEA students are structured according to the regulations set by the Dutch government, and these fees tend to be lower compared to non-EU students. Non-EU students are generally required to pay higher tuition fees, which are set annually and provided on the university's official website.
International students can apply for various scholarship schemes offered by Wageningen University, the Dutch government, or external organizations. Wageningen University offers scholarships such as the Wageningen University Fellowship (WUF) and Holland Scholarships, which provide partial or full tuition fee waivers for talented students from abroad. These scholarships are competitive and require a strong academic background and motivation.
Students may also explore student loans or financial aid services offered by their home countries or international organizations. The Dutch system provides options for students to obtain loans or subsidies to support their studies and living expenses in the Netherlands. Additionally, part-time work is permitted, allowing students to work up to a certain number of hours per week during the academic year to help cover living costs.
Living costs in the Netherlands, including accommodation, food, health insurance, transportation, and personal expenses, should be budgeted separately from tuition fees. Wageningen University provides guidance and support in finding affordable accommodation, which can be a significant expense for international students.
In assessing the overall financing of the Applied Communication Science program, students should consider the total costs of tuition and living expenses, as well as the availability of scholarships and part-time work opportunities. While the university strives to make education accessible through financial aid and scholarships, students are advised to prepare a comprehensive financial plan before commencing their studies.
In conclusion, the financing of the Applied Communication Science program at Wageningen University is multifaceted, combining government subsidies, tuition fees (differentiated by nationality), scholarships, and personal or external funding options. Prospective students are encouraged to consult the official university website and contact the admissions or financial aid office for the most current and detailed information regarding costs and available financial support options.
Applied Communication Science at Wageningen University and Research is a multidisciplinary master's program that prepares students to understand and influence communication processes within organizations, communities, and society at large. The program emphasizes the development of theoretical knowledge and practical skills necessary to design, implement, and evaluate effective communication strategies across various sectors, including agriculture, nature, food, and the environment. It aims to equip students with a deep understanding of how communication impacts behavior change, policy development, and social innovation. The curriculum combines insights from communication sciences, social sciences, and behavioral studies, fostering an integrated approach to solving complex societal issues.
Students in this program engage in rigorous coursework covering topics such as communication theory, research methods, digital media, intercultural communication, stakeholder analysis, and strategic communication planning. The program also emphasizes applied research, enabling students to conduct empirical projects that address real-world challenges. Through these projects, students learn to analyze communication processes, identify target audiences, and tailor messages effectively. The program encourages critical thinking, creativity, and ethical considerations, ensuring graduates can develop responsible and impactful communication solutions.
An important aspect of the program is its international orientation, offering opportunities for internships, exchange programs, and collaboration with international organizations. Students gain practical experience through internships in various sectors, including government agencies, non-profit organizations, and private companies, giving them insights into different professional environments. The program’s interdisciplinary nature and focus on societal relevance make it suitable for students aiming for careers in consultancy, communication advisory, policy advising, or communication management within NGOs, governmental bodies, or the private sector.
Graduates of Applied Communication Science at Wageningen University are well-prepared to analyze complex communication challenges, develop tailored strategies, and contribute to societal change through effective communication. The program’s combination of academic rigor and practical application ensures that students are not only knowledgeable but also capable of making meaningful contributions in their professional roles. As a forward-looking program, it maintains close links with industry partners and research institutes, fostering innovation and ensuring that graduates are equipped with up-to-date skills and knowledge to meet contemporary communication needs.
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