Business and Management

The Business and Management program at the International Business School Budapest (IBSB) is designed to prepare students for dynamic and competitive careers in the global business environment. This comprehensive curriculum combines theoretical knowledge with practical skills, enabling students to understand core business principles while developing strategic thinking, leadership capabilities, and entrepreneurial spirit. Throughout the program, students are introduced to essential disciplines such as marketing, finance, economics, human resources, and organizational management, ensuring a well-rounded education that addresses the multifaceted nature of modern business operations.

The program emphasizes experiential learning through case studies, projects, and internships, providing students with valuable real-world experience and fostering problem-solving abilities. The faculty comprises experienced professionals and academics dedicated to mentoring students and facilitating their professional growth. Additionally, students have access to state-of-the-art facilities and resources, including modern classrooms, library collections, and online learning platforms, which enhance the learning experience.

International exposure is a key feature of the Business and Management program at IBSB. Students are encouraged to participate in exchange programs, study trips, and joint projects with partner universities around the world. This intercultural approach broadens students' perspectives, enhances their adaptability, and prepares them for careers in diverse international settings.

Graduates of this program are equipped with the foundational knowledge and practical skills necessary for a wide range of careers in business, such as management consulting, marketing, finance, human resources, and entrepreneurship. Many alumni pursue leadership positions or start their own enterprises, contributing innovatively to their industries. The program also provides a solid foundation for those interested in pursuing further studies, including Master's degrees and professional certifications in business and management.

Overall, the Business and Management program at IBSB offers a rigorous and engaging educational experience that combines academic excellence with real-world applicability, fostering the next generation of responsible, innovative, and globally-minded business leaders.

The Business and Management program at the International Business School Budapest offers a comprehensive and innovative curriculum designed to prepare students for the dynamic world of global business. This program combines theoretical knowledge with practical skills, equipping graduates to excel in various managerial roles across diverse industries. Throughout the course, students will delve into core business disciplines such as finance, marketing, human resources, and strategic management, gaining a solid understanding of how organizations operate and compete in international markets.

The program emphasizes critical thinking, problem-solving, and effective communication, providing students with the tools necessary to analyze complex business challenges and develop innovative solutions. Additionally, the program incorporates case studies, group projects, and internships to foster hands-on experience and real-world insights. Students will also explore emerging trends like digital transformation, sustainable business practices, and global entrepreneurship, ensuring they remain competitive in an ever-evolving economic landscape.

Faculty members are experienced practitioners and academics who bring a global perspective and industry expertise to the classroom. The curriculum is regularly updated to reflect the latest developments in international business, ensuring students receive relevant and up-to-date education. Upon graduation, students will possess strong analytical skills, leadership qualities, and a broad understanding of the interconnectedness of global markets, preparing them for careers in multinational corporations, consultancy firms, start-ups, or their own ventures.

The program also offers opportunities for networking with industry professionals through seminars, conferences, and partnerships with leading companies. By the end of their studies, students will have developed a robust professional profile and a strategic mindset, enabling them to make meaningful contributions to the organizations they serve. The Business and Management program at the International Business School Budapest aims to foster innovative, ethical, and responsible business leaders who are ready to meet the challenges of the modern economy.

Academic requirements:

International Management, Human Resource Management:

• first or second class Bachelor's degree in any field of study. 

Financial Management, Marketing Management:

• relevant first or second class Bachelor's degree. 

MBA in Data-Driven Management: 

• Bachelor's degree in any field of study,
• transcript with at least one module in mathematics or finance,
• CV,
• work reference of 3-5 years,
• motivation letter. 

Mature students not meeting the above requirements should contact us with their complete application documentation, which will be considered on an individual basis.

English skills:

MSc applicants are required to pass IBS’ own English Language Placement Test that consists of a 100 minute test and an Orientation Interview.

If the applicant has a certificate of

• The International English Language Testing System (IELTS, General) with a minimum overall score of 6.5 points 
• The Test of English as a Foreign Language (TOEFL) with a minimum score of 90 in the iBT version
• Cambridge Certificate with a minimum score of 176 (C1 Advanced, C2 Proficiency)
• Pearson Test of English Academic (PTE Academic) with a minimum score of 58
• A C1 level English language certificate
• LCCI certificate with a minimum score of 60
• Previous studies in English

or if the applicant is 

• Native speaker of English (based on passport citizenship),

the applicant is not required to take the written test, only the Orientation Interview.

The financing of the Business and Management program at the International Business School at Budapest is designed to provide accessible options for both domestic and international students. The university offers a variety of scholarship opportunities to support talented students financially, including merit-based scholarships, need-based grants, and other specialized awards. Applicants are encouraged to carefully review the criteria and application procedures for each scholarship to determine eligibility and optimize their chances of receiving financial aid. Tuition fees for the program are competitive and structured to reflect the quality of education provided, with potential for fee reductions based on academic performance or financial need.

In addition to scholarships, students can explore various loan options available through local banks and financial institutions, which may offer favorable terms for students pursuing higher education. The university also collaborates with governmental and private organizations to facilitate funding opportunities for eligible students. Payment plans are typically offered to help manage tuition payments more comfortably over the course of the program. The university emphasizes transparency regarding costs and encourages prospective students to contact the admissions office for detailed financial planning guidance.

For international students, the university provides tailored support in understanding visa requirements and potential financial support mechanisms in Hungary. Students are advised to prepare a comprehensive budget that includes tuition, accommodation, insurance, and living expenses to ensure they can adequately fund their studies.

Overall, the International Business School at Budapest aims to make business education attainable through a combination of scholarships, loans, and flexible payment options. The institution’s commitment to accessible education reflects its mission to prepare students for successful careers in the global business environment, regardless of their financial background. Prospective students are encouraged to consult official sources or contact the university directly to get the latest information on available financial aid programs and application procedures.

Course outline

Companies and institutions need professionals with the skills to manage and market knowledge-intensive products, as well as professionals with a deep understanding of the scientific principles underlying products and processes. The PhD in Business and Management focuses on developing employable expertise through in-depth research.

The PhD in Business and Management is an advanced research degree during which students undertake supervised but independent research that leads to a thesis of not more than 100,000 words embodying the results of that research. The thesis must demonstrate extended familiarity with and a comprehensive understanding of the subject and the academic literature in the area; show an ability to construct and execute a plan for primary research, including the collection and critical analysis of data; and embody an original contribution to knowledge in the field of business and management.

Postgraduate students on our PhD programme will first be enrolled on a Probationary PhD Status. All students enrolled onto the programme will be supported by supervisors who will help them develop a research and writing plan and guide them through the preparation of a formal final research proposal during their first two semesters of study. All research students must also subject their work to an annual progress review. Upon demonstrating satisfactory progress at the Annual Review exam at the end of their first year, which includes successfully defending a feasible research proposal, students are upgraded to Full PhD Status. If students should not be successful at their first Annual Review, they may either be asked to resubmit an amended proposal, have their registration changed to an MPhil (Master of Philosophy) degree or, in extreme cases, have their registration terminated.

Recommended PhD topics for business and management

IBS welcomes research proposals that match or are similar to IBS staff’s current research topics and/or fall within the potential supervisors’ areas of expertise. Please consult the guide to writing a research proposal below before submitting an application

Below is a list of PhD topics that our academic staff have suggested as research opportunities for PhD in Business and Management students to undertake. IBS encourages PhD candidates to develop a proposal around one of these topics.

Marketing

• How the Internet of Things (IoT) is to change marketing communication?
• Marketing in times of degrowth – a new potential challenge
• Importance, effects etc. of packaging in marketing

HR / CSR

• Workplace equality and diversity management; workplace diversity and inclusion strategies for specific groups of the labour market
• Corporate social responsibility and sustainability, particularly in relation to technology (bio- and medical technology, AI, automation, social media), the financial industry and / or resource-extractive industries
• HRM and organisational performance

Auditing / controlling

• External and internal auditing: auditors' responsibilities, regulatory frameworks, development of audit procedures in response to current challenges
• Controlling: current trends and methods in controlling, its importance in decision-making

Communication

• Linguistic and communicative strategies in international negotiations
• Analysing aims and intentions in business communication through speech act theory

Organisation theory and organisational behaviour

•  Critical management studies
•  Power and politics in organisations
•  Alternative organising
•  Management education and business schools

Guide to Writing Your Research Proposal