Business and Marketing

Our Business and Marketing degree at Coventry University offers a comprehensive and dynamic education designed to equip students with the essential skills and knowledge required to excel in the competitive world of commerce. This program combines core principles of business management with specialized marketing strategies, enabling graduates to understand the broader economic environment while developing targeted marketing expertise. Throughout the course, students will explore a wide range of topics including strategic management, consumer behavior, digital marketing, branding, market research, and international business practices. The curriculum is delivered through engaging lectures, practical workshops, case studies, and real-world projects, ensuring that students gain hands-on experience and are prepared for the complexities of modern business environments. Coventry University’s strong industry links and emphasis on employability mean that students will have access to guest lectures, networking events, and internship opportunities, fostering connections within the business community and enhancing career prospects. The program emphasizes critical thinking, creativity, and analytical skills, enabling graduates to devise innovative solutions to business challenges. Additionally, students will develop excellent communication skills, learn to work effectively within diverse teams, and adapt to rapid changes in the global market landscape. With a focus on sustainable business practices and ethical marketing, the course prepares students to become responsible and forward-thinking business leaders. Upon graduation, students are well-equipped to pursue careers in marketing, business development, consultancy, or further academic study. The university’s state-of-the-art facilities, supportive academic staff, and vibrant campus life create an inspiring environment for students to thrive both academically and personally. Whether you aspire to work in a multinational corporation, start your own business, or innovate within a local organization, this Business and Marketing degree provides the essential foundation and practical skills needed for a successful career in dynamic and evolving industries.

The Business and Marketing undergraduate programme at Coventry University offers students a comprehensive understanding of the core principles and practices that drive successful enterprises in today's dynamic global marketplace. Throughout the course, students will explore a wide range of topics, including strategic management, consumer behaviour, digital marketing, brand management, financial analysis, and entrepreneurial innovation. The programme is designed to develop both practical skills and critical thinking abilities essential for a career in business and marketing. Students will engage in real-world projects, case studies, and internships that provide valuable industry insights and experience. The curriculum emphasizes the importance of ethical business practices, sustainability, and corporate social responsibility, preparing graduates to meet the challenges of modern business environments responsibly and effectively. Additionally, the programme offers opportunities for international exposure through Erasmus+ exchanges and partnerships with global companies, enhancing students’ cultural awareness and global outlook. The faculty comprises industry experts and academics dedicated to supporting students' personal development, ensuring they graduate with a strong foundation of knowledge, practical skills, and professional confidence. After completing the programme, graduates are well-equipped to pursue careers in marketing management, sales, advertising, business consultancy, or to continue their studies at postgraduate level. By focusing on both theoretical understanding and practical application, Coventry University’s Business and Marketing programme aims to nurture innovative, adaptable, and socially responsible professionals ready to succeed in a competitive international environment.

Entry requirements typically include a minimum of UCAS tariff points, usually around 112 points, from a reputable qualification such as A-levels, BTEC, or an equivalent international qualification. Applicants are generally expected to have achieved passing grades in relevant subjects, with particular emphasis on Business, Marketing, or related disciplines. Prior study of mathematics or quantitative methods can be advantageous. Additionally, applicants may need to demonstrate English language proficiency through tests like IELTS, with a typical required score of 6.0 overall and no less than 5.5 in any component. The programme values relevant work experience and personal statement content that highlights interest in Business and Marketing. Careful consideration is given to academic achievements, motivation, and potential for success in a challenging academic environment. For international students, supplementing academic records with relevant language qualifications is often necessary. The university may also conduct interviews or request written references to assess suitability. There are no explicit prerequisites for specific prior studies, but the programme is designed for those with strong analytical, communication, and organizational skills. Overall, applicants should demonstrate a clear interest in exploring various aspects of Business and Marketing, along with a readiness to engage with practical and theoretical components of the curriculum. The entry criteria reflect Coventry University's commitment to selecting motivated and capable students capable of thriving within its academic community.

The financing studies for the Business and Marketing program at Coventry University provide students with a comprehensive overview of funding options, scholarship opportunities, and financial planning strategies tailored to facilitate successful completion of the degree. Coventry University offers a range of financial support options to both domestic and international students. Students are encouraged to explore government funding schemes, including student loans available through the UK government for eligible domestic students, which cover tuition fees and living expenses. International students may need to consider alternative funding sources such as private scholarships, sponsorships, or educational loans specific to their home country.

The university also provides various scholarships and bursaries to outstanding students based on academic achievement, financial need, or specific criteria such as regional origin or field of study. These financial awards can significantly reduce the overall cost of education and support students throughout their studies. Coventry University’s financial support services assist students in understanding application procedures, eligibility requirements, and deadlines for these funding options.

In addition to scholarships, students can access part-time work opportunities on or near campus to supplement their income. The university’s Careers Service offers guidance on finding part-time roles, internship placements, and work experience relevant to Business and Marketing students, which can both alleviate financial burdens and enhance employability skills.

Students are also advised to plan their finances carefully, considering tuition fees, accommodation costs, study materials, and living expenses. Coventry University provides estimated cost breakdowns and budgeting advice through its financial guidance resources. For international students, additional expenses such as health insurance, visa fees, and travel costs need to be factored into the overall financing plan.

Overall, Coventry University seeks to make higher education accessible and affordable by offering various financial assistance programs, counseling on financial planning, and resources to help students manage their study costs effectively throughout their academic journey.

This program offers an in-depth exploration of Business and Marketing, equipping students with essential skills needed to excel in dynamic commercial environments. Coventry University's Business and Marketing degree is designed to provide a comprehensive understanding of core business principles alongside specialized knowledge in marketing strategies, consumer behavior, and digital marketing techniques. The curriculum emphasizes practical learning through case studies, projects, and industry placements, ensuring students gain real-world experience that is highly valued by employers.

Students will explore key areas such as strategic management, market research, branding, international business, and e-commerce, enabling them to develop versatile competencies suitable for various sectors. The program also focuses on the development of critical thinking, analytical skills, communication, and teamwork, preparing graduates to navigate complex business challenges confidently. Students have access to state-of-the-art facilities and resources, including dedicated marketing labs and business simulation tools, to enhance their learning experience.

Coventry University maintains strong links with industry partners, offering students opportunities for networking, internships, and collaborative projects. The program may include a final-year project or dissertation, allowing students to investigate a specific area of interest in depth. Graduates are well-prepared for careers in marketing management, brand development, sales, digital marketing, market research, and corporate strategy. The program also provides a solid foundation for those wishing to pursue postgraduate studies or entrepreneurial ventures in the business world. Overall, Coventry University’s Business and Marketing program combines academic rigor with practical application, ensuring students are ready to meet the demands of the global marketplace.