Business and Marketing

Study mode:On campus Study type:Full-time Languages: English
Local:$ 8.09 k / program Foreign:$ 10.5 k / program  
601–800 place StudyQA ranking:7288 Duration:36 months

Description

Our course allows you to study a broad range of business subjects together with more focused marketing specific topics. You will have the opportunity to explore digital marketing, brand & corporate communications together with business management, entrepreneurship, HR service delivery and managing organisational change.
If you choose this course you will benefit from:

  • Current accreditation from the Chartered Institute of Marketing (CIM) and the opportunity to complete the CIM Professional Diploma in Marketing;
  • A generalist business honours degree with a marketing focus;
  • Excellent teaching by staff who are active in research and bring this experience into their teaching;
  • the opportunity to spend a year on a paid business placement in the UK or overseas. Previous examples have included such companies as IBM, Microsoft, Hewlett Packard, Procter and Gamble, L’Oreal, Warner Brothers, 3M, BMW, Disney, Rolls Royce and Peugeot;
  • The opportunity to participate in international visits such as Study China and the Marco Polo Programme;
  • Guest talks from relevant industry professionals;
  • Coventry Business School is currently a member of European Foundation of Management Development (EFMD) and the Association of UK Business Schools (ABS).

Detailed Course Facts

Tuition fee
  • GBP 8088 Module (EEA)
  • GBP 10452 Module (International)
Start date September 2015 Duration full-time 36 months Languages Take an IELTS test
  • English
Delivery mode On Campus Educational variant Part-time, Full-time Intensity Flexible

Course Content

This course integrates the two disciplines of business and marketing to give you a sound base of business knowledge with a clear marketing focus. The following core themes are covered:
  • Business: you will cover a wide range of topics from business management to entrepreneurship, HR service delivery and managing organisational change.
  • Marketing: you will study concepts such as marketing research and strategy, as well as specialist options like digital marketing, global marketing and services & retail marketing.
  • Communications: you will be able to choose options such as consumer behaviour and brand & corporate communications to analyse issues in this highly topical area and devise actions for business success.
  • Research: this forms an important part of your degree, giving you the skills in secondary and primary research to complete an independent study of a specialist business or marketing topic and present your findings in the form of a dissertation.
Your course will be based on a series of lectures, with associated seminars, workshop practical classes and personal tutorials. You will also be allocated your own personal tutor who will meet you regularly to discuss your progress and guide you on a range of matters.

English Language Requirements

IELTS band : 6

To study at this university, you have to speak English. We advice you to

take an IELTS test. More About IELTS

Requirements

Essential Entry Requirements:
  • 5 GCSEs at grade A*-C including English Language and Mathematics, or specified equivalents.
Typical Offers
  • A-Levels: BBC
  • BTEC Level 3 Extended Diploma: DMM
Access: The Access Diploma to include 30 Level 3 credits at Merit. Access applicants can meet the GCSE requirements through their current studies and do not need to have these qualifications separately.
  • International Baccalaureate Diploma: 29 points

Work Experience

No work experience is required.

Related Scholarships*

  • Academic Excellence Scholarship

    "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

  • Access Bursary

    Bursary for UK students all subjects where the variable tuition fee rate is payable.

  • Alumni Bursary

    Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Coventry University.

Funding

Merit Scholarship Scheme

Merit Scholarship scheme: £1,000, in year one only and based on academic performance.

  • Available to all international students applying for full-time undergraduate and postgraduate programmes at Coventry University.
  • Scholarships are allocated on the basis of academic merit. (Postgraduate applicants must hold 2.1 or equivalent, undergraduate applicants must hold A-levels or equivalent at grades BBC)
  • There is no separate scholarship application process: all undergraduate applications from self-funded international students from any non-EU country and postgraduate applications from international, will automatically be considered for a merit award. You will not have to do anything, if you are successful you will be notified in due course by the International Office.

University Research Studentship Scheme

Occasionally, funding becomes available to enable the University, either centrally, through one of the faculties or from other sources, to offer research studentships in specified topics or fields of study.

Science Without Borders

Brazilian students are able to apply for full scholarship - including tuition fees and accommodation - to study undergraduate sandwich programmes at Coventry University.

Commonwealth Scholarship Scheme

The Commonwealth Scholarship Commission in the United Kingdom (CSC) offers opportunities to Commonwealth citizens to study in the UK, as part of the UK's contribution to the international Commonwealth Scholarship and Fellowship Plan.

If you are a citizen of a developed Commonwealth country, you can apply for:

Scholarships for PhD and split-site (PhD) study

If you are a citizen of a developing Commonwealth country, you can apply for

  • Scholarships for Masters, PhD, or split-site (PhD) study at UK universities
  • Shared Scholarships for Masters study at selected UK universities

If you are a citizen of the Maldives, St Helena or the Seychelles, you can apply for:

  • Scholarships for undergraduate study at UK universities

Ferguson Trust Scholarships

Ferguson Trust Scholarships are made available through the generosity of The Allan & Nesta Ferguson Charitable Trust. The Trust was set up in memory of two generations of the Ferguson family to promote education, international friendship and understanding, and the promotion of world peace and development. The Trust supports people from low-income and conflict-affected regions who want to improve their knowledge of peace and reconciliation. Scholarship amounts vary and are dependent on individual circumstances and assessment.

Accreditation

Accredited by the Chartered Institute of Marketing.

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