Business Intelligence and Social Media

This innovative MSc programme in Business Intelligence and Social Media at Brunel University London is designed to equip students with the essential skills and knowledge required to excel in the rapidly evolving digital landscape. The programme focuses on the integration of data analytics, business intelligence tools, and social media strategies to enable organizations to make data-driven decisions, enhance their online presence, and stay competitive in a global marketplace. Throughout the course, students will explore a wide range of topics including data collection, data analysis, visualization techniques, social media marketing, digital analytics, and the ethical considerations surrounding data usage.

The curriculum combines theoretical foundations with practical applications, offering students the opportunity to work on real-world projects and case studies. This approach ensures that graduates are well-prepared to handle complex datasets, interpret insights effectively, and implement successful social media campaigns. The programme also emphasizes the development of technical skills such as programming, database management, and the use of popular analytics software, alongside strategic skills like leadership, communication, and critical thinking.

Students will benefit from the expertise of our academic staff, who are actively involved in research and consultancy in the fields of business intelligence and social media. The programme also provides excellent networking opportunities through industry partnerships, guest lectures, and workshops led by professionals from leading organizations. Upon completion, graduates will be ready for careers in data analysis, social media management, digital marketing, business consulting, and other roles that require a deep understanding of data-driven decision-making processes.

Brunel University London’s state-of-the-art facilities, supportive learning environment, and strong links with industry ensure a comprehensive educational experience. The MSc in Business Intelligence and Social Media is ideal for individuals passionate about leveraging data and digital communication to create strategic value for organizations. Enroll in this programme to gain the skills necessary to thrive in the digital economy and shape the future of business through innovative analytics and social media strategies.

The Business Intelligence and Social Media degree programme at Brunel University London offers a comprehensive exploration of how data analysis and social media platforms are transforming the modern business landscape. This interdisciplinary course combines core concepts of data management, analytics, and digital communication to prepare students for dynamic careers in the digital economy. Throughout the programme, students will gain a solid foundation in business intelligence tools and techniques, learning how to collect, analyze, and interpret large volumes of data to inform strategic decision-making. They will also develop a deep understanding of social media marketing, content creation, and online community management, enabling them to craft effective digital marketing strategies tailored to diverse audiences. The programme emphasizes practical skills through hands-on projects, real-world case studies, and opportunities to work with industry partners. Students will learn how to use popular analytics software and social media platforms, and explore emerging technologies such as artificial intelligence and machine learning within the context of business intelligence. As part of their studies, students will examine the ethical considerations and privacy issues surrounding data collection and social media use, fostering responsible and informed digital practices. The curriculum is designed to enhance both technical competencies and soft skills, including critical thinking, communication, and teamwork, which are essential for leadership roles in digital business environments. Graduates of this programme will be well-equipped for roles such as data analyst, social media manager, digital marketing strategist, or business intelligence specialist. Brunel's strong industry links and focus on employability ensure students have access to internships, networking events, and career support services that facilitate a smooth transition from education to professional success in the rapidly evolving digital world.

A relevant undergraduate degree (such as Business, Management, Computing, or Social Sciences) or an equivalent qualification is typically required for admission to the MSc Business Intelligence and Social Media programme at Brunel University London. Applicants are expected to demonstrate a strong analytical mindset and an interest in data analysis, digital communication, and social media platforms. Work experience in related fields may be considered advantageous but is not always a mandatory requirement.

Candidates should provide a completed application form, academic transcripts, and certificates that verify their previous educational qualifications. Evidence of English language proficiency is necessary for non-native speakers; acceptable tests include IELTS (with a minimum overall score of 6.0, and at least 5.5 in each component) or equivalent qualifications such as TOEFL. Personal statements are usually required to outline the applicant’s motivation, relevant skills, and career aspirations related to business intelligence and social media topics.

In addition, some programmes may require references or academic recommendations to assess the applicant’s suitability for postgraduate study. While professional experience in digital marketing, data analytics, or social media management can strengthen an application, the primary focus remains on academic credentials. International students must meet visa requirements set by the UK government, which include sufficient financial resources to cover tuition fees and living costs. Applicants should also verify any specific entry criteria announced annually by the university, as requirements may be revised.

Brunel University London promotes applications from diverse backgrounds. Applicants with relevant prior learning or qualifications from different educational systems are encouraged to submit complete documentation for assessment. No specific prerequisite coursework is mandated; however, successful applicants typically display foundational knowledge in business analysis, information technology, or communication strategies. Overall, the programme is designed to admit motivated students with a combination of academic achievement, relevant experience, and a clear interest in leveraging business intelligence and social media tools to solve real-world problems in various industries.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The Business Intelligence and Social Media program at Brunel University London is designed to equip students with a comprehensive understanding of the core principles and practices involved in the analysis and interpretation of business data, as well as the strategic use of social media platforms in contemporary marketing and communication. This multidisciplinary course combines elements of data analysis, information technology, marketing, and communication studies to prepare graduates for careers in data-driven decision-making and digital engagement strategies.

Throughout the programme, students explore various topics including data warehousing, data mining, analytics, and visualization techniques that are vital for transforming large volumes of data into actionable business insights. The curriculum emphasizes practical skills with courses focused on advanced Excel, SQL, Python or R for data analysis, and the use of industry-standard business intelligence tools such as Tableau or Power BI. Additionally, students gain a thorough understanding of social media marketing, content creation, community management, and the ethical considerations surrounding digital communication.

Brunel’s strong emphasis on employability is reflected through industry placements, live projects, and collaborations with businesses, providing students with real-world experience and networking opportunities. The program also addresses the strategic implications of social media in corporate communication, brand building, and customer engagement, ensuring graduates are well-prepared to manage digital identities and social outreach effectively.

Moreover, the program encourages analytical thinking, project management, and problem-solving skills, which are essential in the fast-paced digital marketing landscape. Students are also introduced to contemporary issues such as data privacy, cybersecurity, and the legal aspects of social media and data use, fostering a responsible approach to digital practices.

Graduates of this program will be equipped to pursue careers in a variety of sectors including marketing, digital consultancy, data analysis, social media management, and business intelligence. The interdisciplinary nature of the course allows for versatility in employment options, with alumni often working in roles such as social media strategist, data analyst, business intelligence developer, digital marketing manager, or customer insights analyst.

The university’s modern facilities, dedicated labs, and access to industry software enhance the learning experience. Furthermore, Brunel’s London location provides students with proximity to a vibrant hub of commerce, innovation, and media organizations, facilitating internships, networking, and employment opportunities. Overall, the Business Intelligence and Social Media program at Brunel University London offers a rigorous, market-relevant education that prepares students to thrive in the increasingly data-driven and digitally connected business environment.