Business Management

The Bachelor of Science in Business Management at Heilbronn University offers students a comprehensive and practice-oriented education designed to prepare them for a successful career in the dynamic world of business. This program provides a solid foundation in essential business disciplines such as management, marketing, finance, human resources, and entrepreneurship, equipping students with the analytical and leadership skills necessary to navigate and influence the global marketplace. Throughout the course of study, students engage in innovative projects, case studies, and internships that foster real-world experience and industry connections, ensuring they are well-prepared for the challenges of today's business environment. Heilbronn University’s emphasis on practical learning is complemented by the integration of digital tools and modern business methods, enabling students to develop a forward-thinking approach. The curriculum is designed to cultivate critical thinking, problem-solving abilities, and effective communication skills, making graduates versatile and adaptable professionals. Additionally, the program encourages international perspectives through collaboration with partner institutions abroad and courses taught in English, preparing students for careers in intercultural and international contexts. The Bachelor in Business Management combines theoretical knowledge with hands-on application, allowing students to specialize in areas such as supply chain management, marketing, or corporate finance, depending on their interests and career goals. Graduates of this program are equipped to pursue roles in corporate management, consulting, marketing, or start their own enterprises. With a strong emphasis on ethical and sustainable business practices, Heilbronn University aims to develop responsible future leaders who can contribute positively to society. The diverse student body, dedicated faculty, and strong industry ties create an enriching learning environment that supports individual growth and professional success. Upon completion, students receive a recognized degree that opens doors to excellent career opportunities both within Germany and internationally, reflecting Heilbronn University’s commitment to academic excellence and practical relevance in business education.

Educational organisation

Teaching and learning in the Master's programme combine traditional formats such as on-campus lectures and seminars with interactive phases of teaching and studying as well as the essential elements of e-learning. Moreover, there are international project weeks, virtual study groups, discussion forums and web-based training.
The Master's course seeks to inform management practice about current research developments and to provide it with professional expertise. Moreover, the faculty often invites business practitioners to contribute their topical ideas, experience and resources to the university.

Study abroad unit(s)

The MA Business Management is a modular programme embedded in the faculty's international network which provides attractive dual degree opportunities at a number of international partner universities (optional).

Students from international partner universities can join the Master of Business Management programme after having completed one semester at their home university. Provision has been made for international students who may compensate for lectures held in German by transferring equivalent credits from their home institutions.

Current dual degree opportunities:
University of the Sunshine Coast, Australia
Northumbria University, Great Britain
University of West London, Great Britain
Napier University Edinburgh, Great Britain
Università Politecnica delle Marche Ancona, Italy
University of New Brunswick, Canada

Internships

None

Forms of assessment

This Master's programme includes a variety of assessment methods which are provided individually or for teams, including time-constraint assignments (TCAs), continuous assessment by means of coursework (CW), case study analyses, essays and written reports, as well as individual or group presentations (SP). Students receive feedback for each assignment which is both formative (during the module) and summative (at the end of the module). Furthermore, students will be able to use the lectures to gain additional feedback from their peers.

Course objectives

The programme qualifies graduates for all functions, tasks and activities related to strategic planning, implementation and supervision of organisational processes which are in constant need of adaptation and optimisation.

In particular, it aims at:

• offering future business leaders a sound grounding in management theory and in-depth knowledge of the most essential business functions
• providing an understanding of the multi-functional and cross-departmental operations and processes within business organisations
• developing participants' analytical and creative skills
• equipping them with the scientific methods and methodological tools required in a complex organisational environment
• enhancing their interpersonal competences, proficiency in English and IT literacy
• enabling them to act appropriately and responsibly in a multi-dimensional organisational environment

The legally protected degree "Master of Business Management" entitles its incumbents to fill general management positions over a large range of organisational functions and gives them access to top-level careers. Moreover, it qualifies them for admission to doctoral studies.

Language requirements

Applicants must prove that they have a good knowledge of English and German. Exception: If your Bachelor's studies have been completely in English in a country with English as the official language. Applicants have several options to prove that they have a good knowledge of English and German:

• IELTS, not older than one year with an overall score of 6.5 and min. 6.0 in all categories
• Online-based TOEFL min. 85 points, not older than one year and min. 20 points in all categories

Native speakers of English are exempt from this requirement.

German (only if joining semester one):

• CEFR level C1 (attested by the "Ausländerstudienkolleg" - ASK - in Constance)

Native speakers of German are exempt from this requirement.

Required DSH / TestDaF

Yes

Academic requirements

Successful applicants

• hold an honours or Bachelor's degree in business studies or a in business-related discipline which carries a minimum of 210 ECTS credits
• have been awarded an excellent or very good final average grade (ECTS grade B or equivalent)

Students who have completed a BA programme comprising 180 ECTS credits may acquire an additional 30 ECTS credits during their studies at Heilbronn University.
The compatible nature of the first degree and successful attendance at the interview are decisive admission criteria.

Enrolment fees

All students have to pay an enrolment fee of approx. 130 EUR per semester. This includes an administration fee of 60 EUR, a social contribution for the student services of 54 EUR (a contribution to cover the costs for the student facilities like the "Mensa", cafeteria, student halls of residence, and a contribution towards the "Semesterticket"/transport pass) and a contribution to the "constituted student union" of 14 EUR.

Costs of living

The cost of living for a student is about 800 EUR per month.

Job opportunities

Work placements in companies in the Heilbronn region

Funding opportunities within the university

Applicants and enrolled students of Heilbronn University can apply for the "Deutschlandstipendium". "Deutschlandstipendium" students are awarded 300 EUR per month.
http://www.hs-heilbronn.de/germany-scholarship

Arrival support

Advice is available for students who need to discuss questions concerning the planning and completion of the MA programme outlined above. The Faculty Assistant in charge of the Master's programme advises students on all organisational issues while the academic staff discuss course contents and coursework with students on a regular basis.

Services and support for international students

Studying in a foreign country can be a daunting venture, in this case especially for students who are not fluent in German. Heilbronn University therefore provides the following support services:

• Student buddies and mentors (on request)
• Free membership in departmental student organisations
• Detailed advice on finding accommodation and obtaining a study permit

Accommodation

There are several halls of residence in Heilbronn. A room database provided by the Office of Student Services of Heilbronn University helps students to find accommodation. For further information, see: https://www.hs-heilbronn.de/accommodation.