Business - Marketing

The Bachelor of Business (Marketing) is excellent for students who wish to embark upon a career as a marketing or business professional. It equips students with the foundation knowledge of basic concepts and practices within the increasingly tactical, diverse and evolving field of marketing. Graduates acquire workplace skills in research, problem-solving, invention, optimisation and strategy. Graduates could come across a wide range of employment opportunities and career pathways within businesses of all sizes. Marketing graduates may expect to locate entry-level roles within general relations, advertisingand marketing research and analysis, customer relationship management, events management, ecommerce and digital marketing, or sustainable marketing for example.

• Language Entry Prerequisites: Academic IELTS - Overall 6.0, using a minimum of 6.0 for Discussing and Training and 5.5 for Listening and Reading or
• TOEFLiBT - 66 or
• TOEIC - 651 or
• FCE and CAE - complete score of 169 (with no less than 169 for Discussing and Writing, and 162 for Listening and Reading) or
• PTE Academic - 52 or
• AP - Level 2, 65% or above.