Business Studies with Marketing

The Business Studies with Marketing programme at Bournemouth University offers students a comprehensive and dynamic education designed to prepare them for successful careers in the competitive world of business and marketing. This course combines core business principles with specialized marketing knowledge, enabling students to understand how to develop, promote, and sell products and services effectively in a global market. Throughout the programme, students will explore various aspects of business management, strategic planning, consumer behavior, digital marketing, branding, and market research, gaining a holistic understanding of how organizations operate and thrive in an ever-changing economic landscape. The curriculum is carefully structured to include both theoretical frameworks and practical skills, ensuring graduates are well-equipped to meet industry demands. Emphasis is placed on hands-on learning through case studies, group projects, and real-world simulations, providing valuable experience in solving complex business challenges. The programme also offers opportunities for work placements and industry collaborations, giving students practical insights and networking opportunities that enhance employability upon graduation. Founded on the latest academic research and industry best practices, the course prepares students for diverse roles in areas such as marketing management, brand development, digital marketing strategy, market research, and sales. Students benefit from experienced faculty members who bring both academic expertise and industry experience, fostering an engaging learning environment focused on innovation and strategic thinking. Additionally, Bournemouth University’s strong links with local, national, and international businesses allow students to engage directly with industry professionals and partake in live projects. Graduates of this programme will possess the knowledge, skills, and confidence to pursue careers in marketing agencies, corporate marketing departments, start-ups, and consulting firms. They will be well-positioned to contribute to the growth and success of organizations by applying creative and analytical approaches to business challenges. Whether aiming to advance within existing companies or pursue entrepreneurial ventures, students completing Business Studies with Marketing at Bournemouth University will be equipped to make a significant impact in the business world.

Detailed Course Facts

• EUR 10603 Year (EEA)
• EUR 14727 Year (International)

For 2014 entry:

• UK/EU/Channel Islands: £9,000
• International (non-EU): £12,500

• English

Course Content

To view the course content please visit the course profile on our website.

English Language Requirements

IELTS band : 6

To study at this university, you have to speak English. We advice you to

Requirements

Tariff points

The entry requirements for this course are 320 to 340 tariff points, including 200 to 220 from 2 A-levels (e.g. A,B), or equivalent qualifications. BTEC Extended Diploma: DDM.

GCSEs

This course requires a minimum of 5 GCSEs, or equivalent, at grades A* to C, including Maths and English or equivalent.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Bournemouth University.

Funding

For fees and funding information, please visit our website.

The Business Studies with Marketing programme at Bournemouth University offers students a comprehensive education in core business principles alongside specialized knowledge in marketing. This undergraduate degree is designed to equip students with both theoretical understanding and practical skills necessary for a successful career in the competitive field of business and marketing. The course typically covers a wide range of topics, including management principles, consumer behavior, digital marketing strategies, market research, branding, and sales. It emphasizes the development of analytical and strategic thinking, communication skills, and problem-solving abilities, preparing graduates to adapt to rapidly changing market conditions.

Students benefit from Bournemouth University’s strong links with industry, providing opportunities for placements, internships, and real-world projects that enhance employability. The programme often incorporates case studies and project-based assessments to give students hands-on experience, fostering teamwork and leadership skills. Additionally, the course may offer options for specializing further or exploring electives related to digital marketing, entrepreneurship, or international business, depending on the academic year and course structure. The educational approach at Bournemouth University combines academic rigor with practical application, emphasizing employability skills in line with current market demands.

Graduates from this programme are expected to pursue diverse roles such as marketing executives, brand managers, market research analysts, sales managers, or digital marketing specialists. The degree aims to prepare students for further academic pursuits, including postgraduate study, or starting their entrepreneurial ventures. Bournemouth University is known for its supportive academic environment, modern facilities, and focus on student employability, making it an attractive choice for those interested in pursuing a career at the intersection of business and marketing. The duration of the course is typically three years for full-time study, with options to undertake a placement year or study abroad, providing additional experiential learning opportunities. Overall, Business Studies with Marketing from Bournemouth University offers a well-rounded, industry-relevant education for aspiring marketing professionals and business leaders.