Business with Marketing

Description

The programme emphasises the analytical aspects of business which can be used to achieve superior business performance. You will learn how to develop and manage businesses, taking into account emerging business issues, such as sustainability, financial crisis and technological innovation.

On graduation, you will be effective at managing, analysing and making decisions based on quantifiable information. The vocational elements are built into the curriculum to meet the needs from employers, and the work-related teaching and learning is adopted to encourage you to form your own opinions and critique relevant theory. Work-related teaching and learning will also provide opportunities for you to work with business professionals or local communities on live projects.

Direct entry to Year 2 and 3 is available for qualified applicants. Students on this programme may apply to participate in overseas exchanges with our Erasmus partners.

The aims of the programme are:

• To develop your knowledge of the broad areas of business and management with particular emphasis on the marketing discipline
• To allow you to develop a command of subject-specific skills including application of knowledge and proficiency in intellectual skills
• To equip you to deal with uncertainty and complexity, to explore alternative solutions and to integrate theory and practice in a range of situations.

The Business with Marketing programme at the University of Greenwich is designed to equip students with a comprehensive understanding of the core principles of business operations, management strategies, and marketing techniques. This innovative course combines academic rigor with practical insights, ensuring graduates are well-prepared to excel in dynamic commercial environments. Throughout the programme, students will explore key areas such as organizational behaviour, financial management, strategic planning, market research, consumer behaviour, digital marketing, and brand management. The curriculum emphasizes the development of critical thinking, analytical skills, and creative problem-solving abilities, enabling students to devise effective marketing campaigns and business strategies that align with contemporary industry trends.

Students will have opportunities to engage with real-world projects, collaborate with industry professionals, and apply theoretical concepts through case studies and practical assignments. The programme also features modules that focus on the use of digital tools and social media platforms, reflecting the increasing importance of online marketing channels in today’s marketplace. Additionally, students can undertake work placements or internships, gaining valuable industry experience and building professional networks. The course aims to foster entrepreneurial thinking, leadership skills, and ethical awareness, preparing graduates for diverse career paths in marketing, management, consultancy, or starting their own business ventures.

The programme's dedicated lecturers are experienced academics and industry experts who bring practical insights into the classroom. State-of-the-art facilities, including digital marketing labs and collaboration spaces, enhance the learning experience. Upon completion, students will be equipped with a strong foundation in business principles and marketing strategies, positioning them competitively in national and global job markets. Whether pursuing careers in marketing management, digital communication, brand development, or business consultancy, graduates will possess the skills and knowledge necessary to succeed in a rapidly evolving business environment.

Admission to the Business with Marketing undergraduate programme typically requires applicants to have completed their secondary education with relevant qualifications. Prospective students are expected to demonstrate a strong interest in business principles and marketing strategies, along with good communication skills and numeracy. English language proficiency is also essential, with recognised tests such as IELTS or TOEFL being acceptable indicators of language ability. The programme may also require applicants to submit a personal statement outlining their motivation for pursuing the degree, as well as relevant extracurricular activities or work experience that support their application. Additionally, some applicants might be invited for an interview or assessment as part of the selection process. The university values diversity and aims to admit students from various educational backgrounds, provided they meet the minimum entry criteria. For international students, validation of prior academic credentials through official transcripts and, where applicable, validation or recognition of prior learning is necessary. The programme's admission requirements are designed to ensure that students are well-prepared for the academic challenges of the course and can contribute actively to the learning environment. In some cases, students may be required to undertake foundational or preparatory courses if their qualifications do not fully align with the standard entry criteria. Overall, potential students should check the latest entry requirements published by the university to confirm specific criteria and any additional prerequisites or supporting documentation needed for their application.

The University of Greenwich offers a comprehensive approach to financing studies for its Business with Marketing undergraduate program, aimed at accommodating a diverse range of students from various financial backgrounds. Prospective students are encouraged to explore a variety of funding options, including government-sponsored student loans, scholarships, bursaries, and external funding sources. UK/EU students may be eligible for tuition fee loans provided by the Student Loans Company, which can cover the full or partial cost of tuition fees, repayable after graduation based on income levels. International students are advised to consider private loans and sponsorship schemes, although these are less common and subject to individual eligibility criteria. The university also offers a range of scholarships specifically designed for high-achieving students, including merit-based awards that can reduce tuition costs significantly. Bursaries are available for students from disadvantaged backgrounds, supporting access to higher education and reducing financial barriers. The university's financial aid office provides detailed guidance and application support, assisting students in identifying suitable funding sources and navigating the application processes. Additionally, students are encouraged to seek external funding through organizations and industry partnerships, which sometimes offer sponsorship or grants for students pursuing marketing-related degrees. Part-time work opportunities on and off campus are facilitated to help students generate income during their studies, with the university's career services providing assistance in finding suitable employment. Furthermore, students can benefit from flexible payment plans and installment options that allow spreading the tuition fees over the duration of the course. The university also participates in national schemes such as the Maintenance Loan, which supports students with living expenses. Students are advised to start exploring financing options early in their academic planning to ensure smooth progression through their studies without financial strain. Overall, the University of Greenwich offers a variety of support mechanisms to help students finance their Business with Marketing degree, emphasizing accessible education and financial sustainability.

The Business with Marketing undergraduate program at the University of Greenwich offers students a comprehensive education in core business principles integrated with specialized marketing skills. This course is designed to equip students with a solid understanding of the fundamental aspects of business management, including finance, management, operations, and strategic planning, alongside detailed knowledge of marketing theories, consumer behavior, digital marketing, and brand management. The program emphasizes practical skills through case studies, group projects, and work placements, enabling students to apply theoretical concepts to real-world business challenges.

Delivered by experienced academics and industry practitioners, the curriculum encourages critical thinking, creativity, and analytical abilities. Students have the opportunity to explore contemporary marketing practices such as social media marketing, market research, and advertising, preparing them for diverse roles within the marketing sector or broader business management positions. The program also emphasizes the importance of understanding global business issues, sustainability, and ethical considerations in marketing and management practices, ensuring graduates are well-rounded and socially responsible.

Students benefit from the university’s strong links with industry, including guest lectures, networking events, and internship opportunities, which facilitate valuable connections and practical experience. The program structure typically includes a combination of lectures, seminars, workshops, and independent study, allowing for flexible learning tailored to individual interests and career goals. The university’s state-of-the-art facilities, extensive library resources, and dedicated business centers provide a conducive environment for learning and research.

Graduates of this program are prepared for a wide range of careers in marketing, sales, brand management, market research, business consultancy, and other managerial roles. They may also pursue postgraduate study in business or marketing to further specialize or enhance their career prospects. Overall, the Business with Marketing program at the University of Greenwich aims to develop confident, capable professionals ready to meet the demands of a dynamic global business environment, fostering entrepreneurial spirit, strategic insight, and innovative thinking.