Commerce and Communication (Advertising)

The Bachelor of Commerce (Advertising) at Deakin University offers students a comprehensive education in the dynamic fields of commerce and advertising, equipping graduates with the essential skills to excel in the competitive world of marketing, media, and business. This innovative program combines rigorous coursework in core business disciplines such as finance, management, and marketing with specialized training in advertising strategies, digital media, brand communication, and consumer behaviour. Delivered through a flexible learning framework, students have the opportunity to engage with industry-relevant projects, case studies, and internships, enabling them to apply theoretical knowledge to real-world scenarios. The program emphasizes the development of creative problem-solving skills, strategic thinking, and effective communication, which are crucial for successful careers in advertising agencies, marketing departments, media companies, and corporate communications. Students will explore various facets of advertising including media planning, digital campaigning, content creation, and audience analysis, ensuring they are well-prepared to develop innovative advertising solutions. Additionally, the curriculum is designed to foster ethical and socially responsible practices, encouraging students to consider the broader impact of their campaigns. With access to state-of-the-art facilities, industry networking opportunities, and experienced faculty members, students will gain valuable insights into current industry trends and best practices. Graduates of this program are prepared for diverse roles such as advertising strategist, brand manager, media planner, digital marketing specialist, and communications advisor. The degree also provides a solid foundation for those interested in pursuing postgraduate studies in commerce or communication-related fields. Overall, the Bachelor of Commerce (Advertising) at Deakin University aims to produce creative, strategic, and globally-minded professionals ready to make a significant impact in the advertising and communication industries.

The Bachelor of Commerce and Communication (Advertising) at Deakin University is a comprehensive program designed to equip students with a deep understanding of the core principles of commerce alongside specialized skills in advertising and communication. This innovative degree blends business acumen with creative communication strategies to prepare graduates for the dynamic and competitive fields of advertising, marketing, and media industries. Throughout the course, students explore essential topics such as marketing principles, consumer behavior, digital media, branding, media planning, and advertising campaigns, allowing them to develop a well-rounded perspective on how businesses engage with their audiences effectively. The program emphasizes practical experience, encouraging students to apply theoretical knowledge through real-world projects, internships, and industry partnerships. Students will gain proficiency in various communication platforms, including social media, digital advertising, and traditional media, fostering adaptability in a rapidly evolving landscape. Additionally, the program covers important areas such as market research, ethical considerations in advertising, audience analysis, and strategic communication planning. With a focus on innovation, creativity, and strategic thinking, graduates will be well-prepared for roles in advertising agencies, corporate marketing departments, media organizations, and public relations firms. Deakin’s state-of-the-art facilities, experienced faculty, and strong industry connections provide students with invaluable opportunities for networking and professional development. By completing this program, students will be equipped with the skills necessary to craft compelling messages, analyze market trends, and develop effective communication strategies that drive brand success in a global marketplace. The Bachelor of Commerce and Communication (Advertising) offers a dynamic learning environment designed to foster creativity, analytical thinking, and strategic insight, making graduates highly competitive in the evolving world of commerce and communication.

Current or recent 12 if you're currently studying Year 12 in 2020 or completed Year 12 in 2018 or 2019 and have not attempted higher education or VET study as, your selection is based on these: requisite subjects Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at the least 20 in English apart from EAL. ATAR This course employs the ATAR within its selection considerations. Higher education experience in the event you have undertaken at least one component of higher education after secondary schooling, your selection is dependant on the criteria below. * VET education experience in the event you have undertaken at least one component of Vocational Education and Training (VET) study after secondary school, your selection is dependant on the criteria below. * Function and life experience If you ended Year 1-2 a lot more than just three years back or failed to finish Year 1-2, your selection is dependant on the criteria below. * * Choice criteria This course uses your entire academic record as part of its array considerations. Mature secondary prerequisite subjects Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at the least 20 in English apart from EAL or equivalent, or Certificate IV: or maybe more, or concurrent research analysis. All candidates should meet the minimum English language requirements. Please learn about other methods of satisfying the English language competency requirement. Personal statement Applicants that wish their work and also volunteer/other experience to be deemed as a member of the application for entrance are required to submit your own statement with details of these own work and also volunteer/other experience, motivation to review and any other elements pertinent for their application for your course. Find out about the statement. Choice is competitive and meeting the minimum entrance requirements will not guarantee selection.Our Admission Criteria and Selection Policy outlines the principles of selection.

The Bachelor of Commerce (Advertising) at Deakin University offers a comprehensive approach to understanding the financial aspects of the advertising industry and commerce. Students are introduced to fundamental financial principles, including budgeting, financial planning, and cost analysis, which are essential for managing advertising campaigns and business operations effectively. The program emphasizes practical financial skills such as interpreting financial statements, applying financial decision-making techniques, and understanding funding options for advertising projects. Throughout the course, students gain insights into the economic environment of commerce and advertising, enabling them to evaluate the financial viability of marketing strategies and campaigns. The curriculum covers key topics like financial management, marketing finance, and the impact of economic trends on business operations, preparing students for roles that require financial acumen in advertising and commerce sectors. Additionally, the program may include coursework on digital marketing finance and analytics, equipping students with current skills relevant to the evolving landscape of media and communication industries. Deakin University supports students with various financial aid options, scholarships, and flexible payment schemes to facilitate access to education. The program's focus on financial literacy aims to develop graduates who are capable of making informed financial decisions, understanding fiscal responsibilities, and contributing to sustainable business practices within the realms of commerce and advertising. Overall, the financing component of the Bachelor of Commerce (Advertising) fosters a solid foundation in financial principles tailored to the needs of the advertising and media industries, ensuring students are well-prepared for financial management roles upon graduation.

The Bachelor of Commerce (Advertising) at Deakin University is a comprehensive undergraduate program designed to prepare students for a dynamic career in the advertising and marketing industries. This program combines core business and commerce principles with specialized knowledge in advertising, branding, media planning, consumer behavior, and digital marketing strategies. Students develop a deep understanding of the economic and managerial aspects of commerce while honing creative and strategic skills necessary for effective advertising campaigns.

The curriculum includes foundational subjects such as accounting, economics, and business law, giving students a solid grounding in the essential principles of commerce. Concurrently, students engage with specialized advertising courses that cover topics including advertising theory, media planning and buying, copywriting, campaign development, market research, and digital media. The program emphasizes practical skills through hands-on projects, industry placements, and opportunities to collaborate with real clients, ensuring graduates are industry-ready.

Deakin University incorporates innovative teaching methods, including case studies, group projects, and interactive workshops, to enhance learning outcomes. The program also fosters critical thinking, creativity, and ethical considerations in advertising practices. Students have access to state-of-the-art facilities and software relevant to the industry, preparing them for the evolving digital landscape.

Throughout the course, there is a focus on ethical advertising practices and responsible communication, aligning with contemporary industry standards. The program prepares graduates for roles such as advertising account executives, media planners, brand managers, and digital marketing specialists. It also offers pathways to further study or specialized postgraduate qualifications in related fields.

Deakin’s strong industry connections aid students in gaining relevant experience and networking opportunities, which are vital for launching successful careers. Upon graduation, students will have a diverse skill set combining business acumen with creative and strategic expertise, enabling them to work effectively across various sectors such as advertising agencies, corporate communication departments, media companies, and digital platforms. The program's comprehensive approach aims to produce well-rounded professionals capable of innovating and adapting in a fast-changing industry.