Commerce and Communication (Digital Media)

The Bachelor of Commerce and Communication (Digital Media) at Deakin University offers a comprehensive and versatile education designed to prepare students for dynamic careers in the fast-evolving digital landscape. This innovative program combines core business principles with advanced communication strategies, emphasizing the development of practical skills in digital media production, content creation, and multimedia communication. Throughout the course, students engage with a diverse curriculum that covers areas such as marketing, advertising, public relations, media design, and digital storytelling, ensuring they are well-equipped to navigate the complexities of the digital economy.

Students will learn to create compelling digital content tailored for various platforms including social media, websites, and broadcast media. The program emphasizes the importance of strategic communication, audience engagement, and ethical considerations in media practices. With a focus on hands-on learning, students will have access to state-of-the-art facilities and industry-standard software, enabling them to develop the technical proficiency necessary for a successful media career. Collaborative projects, internships, and industry placements are integrated into the program to provide students with real-world experience and networking opportunities within Australia's vibrant media and business sectors.

In addition to digital media skills, students will gain a solid foundation in core business disciplines such as management, finance, and entrepreneurship, fostering a holistic understanding of how digital media intersects with commerce. This unique interdisciplinary approach prepares graduates for diverse roles including digital marketing manager, media strategist, content producer, brand manager, and communication consultant. The program also encourages critical thinking, creativity, and innovation, empowering students to adapt to rapidly changing technological advancements and industry trends.

Deakin’s Bachelor of Commerce and Communication (Digital Media) emphasizes global perspectives and ethical practices, ensuring students are prepared to work responsibly in an interconnected world. The flexible delivery options, including full-time and part-time study modes, enable students to balance their academic pursuits with personal and professional commitments. Graduates of this degree will emerge as confident, adaptable professionals ready to make meaningful contributions across a wide range of industries, from advertising and public relations to media production and digital entrepreneurship. With a strong emphasis on employability, practical skills, and industry engagement, this program aims to foster lifelong learning and leadership in the digital age.

The Bachelor of Commerce and Communication (Digital Media) at Deakin University offers students a comprehensive education that combines core business principles with advanced communication and digital media skills. This innovative program is designed to prepare graduates for dynamic careers in today’s rapidly evolving digital landscape, equipping them with both theoretical knowledge and practical expertise. Throughout their studies, students will explore essential areas such as marketing, management, accounting, and finance, alongside specialized modules in digital media production, content creation, social media strategy, and emerging digital technologies.

The curriculum emphasizes hands-on learning through industry placements, collaborative projects, and real-world case studies, ensuring students gain practical experience that is directly applicable to their future careers. In addition, students will develop critical thinking, strategic planning, and effective communication skills, enabling them to analyze complex business environments and craft compelling digital media campaigns. The program also explores the ethical, legal, and social issues related to digital communication, fostering responsible and innovative professionals ready to lead in diverse sectors such as advertising, media, public relations, and corporate communications.

With access to cutting-edge facilities and industry-standard software, students will have opportunities to enhance their technical competencies while staying current with technological advances. The program's multidisciplinary approach encourages creativity, strategic insight, and adaptability — qualities essential for success in the digital age. Upon graduation, students will be well-equipped to pursue careers as digital marketing specialists, media managers, communication consultants, content creators, and digital media strategists across various industries. The Bachelor of Commerce and Communication (Digital Media) offers a rigorous educational experience that combines the foundational aspects of commerce with the innovative realm of digital communication, preparing graduates to thrive in a competitive global marketplace.

Current or recent Year 12 if you're currently studying Year 12 at 2020 or completed Year 12 at 2018 or 2019 and also have not attempted degree or VET study as, your selection relies upon these: requisite subjects Components 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at the very least 20 in English besides EAL. ATAR This class uses the ATAR included in its selection considerations. higher-education experience If you have undertaken at least one unit of high education after secondary schooling, your decision will be dependant on your own criteria below. * Function and lifetime experience In case you ended Year 1-2 a lot more than three years ago or failed to finish Year 1-2, your decision will be dependant on your own criteria below. * * Selection criteria This class uses your entire academic record as a portion of its selection considerations. All applicants must meet the minimum English language requirements. Please learn about different methods of satisfying the English language proficiency requirement. Personal announcement Applicants that wish their job and volunteer/other experience to be deemed as part of the application for entry are required to submit your own statement with information on these own work and volunteer/other encounter, motivation to examine and every other things relevant to their application for your program. Find out about the statement. Selection is competitive and meeting the minimum entry requirements does not guarantee selection.Our Admission Criteria and Selection Coverage summarizes the essentials of selection.

The Bachelor of Commerce (Digital Media) at Deakin University offers a range of funding options to support students throughout their studies. Domestic students may be eligible for government-supported financial assistance such as the Commonwealth Supported Place (CSP), which significantly reduces the tuition fees, or the FEE-HELP loan scheme, allowing students to defer payments until they have secured employment post-graduation. Additionally, scholarships are available for eligible students based on academic merit, financial need, or specific demographic criteria, which can offset tuition fees and provide living allowances. International students are required to pay full tuition fees upfront or via payment plans arranged through the university; scholarships for international students, including the Deakin International Scholarship, are also available and can provide partial fee waivers. Students are encouraged to explore external funding opportunities, including government grants, private scholarships, and sponsorships relevant to digital media and commerce fields. The university also offers financial counseling and planning services to help students manage their finances effectively during their studies. Furthermore, part-time work options are generally available for students, which can assist with daily expenses and enhance practical experience. Students should carefully review the specific financial requirements and available options for the duration of their course, as tuition fees and scholarship criteria are subject to change annually. It is recommended to visit the official Deakin University website or contact the university’s admissions and financial aid offices for the most accurate and current information regarding financing studies for this programme.

The Bachelor of Commerce and Communication (Digital Media) at Deakin University is designed to prepare students for dynamic careers in the digital media landscape, combining core business skills with specialized knowledge in communication technologies and digital content creation. This program offers a comprehensive curriculum that covers essential areas such as marketing, advertising, media production, and digital communication strategies, enabling graduates to adapt to the evolving needs of the digital economy.

Students enrolled in this program will engage with innovative subjects that include digital storytelling, multimedia production, social media marketing, data analytics, and content management. The curriculum emphasizes hands-on learning through practical projects, industry placements, and collaborative assignments, ensuring that students develop both theoretical understanding and real-world skills. The program also encourages the development of critical thinking, creative problem-solving, and effective communication skills vital for success in contemporary digital media roles.

Deakin University integrates modern technology and industry partnerships into its teaching approach, providing students with access to state-of-the-art facilities and opportunities to work on live projects. The program aims to produce graduates who are versatile, tech-savvy, and capable of working across various sectors including advertising agencies, media organizations, corporate communication teams, and digital start-ups. The interdisciplinary nature of the course allows students to understand the broader context of commerce and communication, fostering a comprehensive outlook on how digital media influences business practices globally.

Students have the option to undertake internships and industry placements during their studies to gain practical experience and build professional networks. The program also emphasizes ethical considerations, cultural awareness, and sustainability issues relevant to digital media and commerce sectors. Upon completion, graduates are equipped to launch careers as digital media strategists, content creators, social media managers, marketing analysts, and communication consultants. The Bachelor of Commerce and Communication (Digital Media) at Deakin University is well-suited for individuals interested in the intersection of business and digital communication, seeking a future-proof qualification that combines creative and analytical skills in a rapidly changing digital environment.