Commerce and Communication (Public Relations)

The Bachelor of Commerce (Public Relations) at Deakin University is a comprehensive undergraduate program designed to equip students with the essential skills and knowledge required to excel in the dynamic field of public relations and communication. The program offers a blend of theoretical foundations and practical experience, enabling students to develop strategic communication skills, understand media environments, and manage stakeholder relationships effectively. Throughout the course, students explore core topics such as media and communication theories, writing for diverse audiences, digital communication strategies, event management, and reputation management. The curriculum emphasizes the importance of ethical practice, cultural awareness, and innovative thinking in designing and implementing public relations campaigns. Students benefit from Deakin’s industry partnerships, live projects, and internships, providing valuable real-world experience and networking opportunities. The program also fosters critical thinking, creativity, and problem-solving skills, preparing graduates to adapt to the ever-changing digital landscape of communication. By the end of their studies, students are well-equipped to pursue careers in corporate communication, media relations, public affairs, advocacy, and brand management across various sectors. The Bachelor of Commerce (Public Relations) at Deakin University not only offers a rigorous academic foundation but also emphasizes employability and professional development, ensuring graduates are ready to contribute effectively to organizations’ communication strategies and public image management in a competitive global environment.

The Bachelor of Commerce and Communication (Public Relations) at Deakin University offers students an in-depth understanding of the fundamental principles of commerce, business practices, and the strategic management of communication in various organizational contexts. This innovative interdisciplinary program is designed to equip students with the essential skills required to excel in the dynamic fields of business, marketing, and public relations. Throughout the course, students will engage with a comprehensive curriculum that combines theoretical knowledge with practical application, ensuring they are well-prepared to meet the demands of today's competitive job market.

The program covers key areas such as financial accounting, marketing strategies, organizational behavior, and business law, providing a solid foundation in commerce. Simultaneously, students will develop advanced communication skills, learning how to craft compelling messages, manage media relations, and implement effective public relations campaigns. Emphasis is placed on ethical considerations, cultural sensitivity, and the importance of strategic communication in fostering positive relationships between organizations and their target audiences.

Students will have the opportunity to participate in real-world projects, internships, and industry placements, which enable them to gain valuable practical experience and build professional networks. The program also explores contemporary issues in public relations, including digital media management, branding, crisis communication, and stakeholder engagement. By integrating commerce and communication disciplines, graduates will be uniquely positioned to pursue diverse career paths such as corporate communications, marketing management, media relations, and strategic consultancy.

Deakin’s modern facilities, experienced faculty, and industry partnerships create an enriching learning environment that promotes critical thinking, creativity, and innovation. Graduates of this program will be equipped not only with essential technical skills but also with the strategic and analytical capabilities necessary to lead successful communication initiatives in a globalized business landscape. Upon completion, students will hold a versatile degree that opens doors to a wide range of opportunities in private, public, and non-profit sectors, making a meaningful impact in the fields of commerce and public relations worldwide.

Current or recent 12 If you are currently studying Year 12 at 2020 or completed Year 12 at 2018 or 2019 and also have not attempted degree or VET study as, your selection is based upon these: requisite subjects Components 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at the very least 20 in English besides EAL. ATAR This course employs the ATAR within its selection considerations. Higher education experience If you have undertaken a minumum of one unit of higher education after secondary instruction, your decision will be predicated upon your own criteria below. * Function and life experience Should you ended Year 1-2 more than just three years back or didn't finish Year 1-2, your decision will be predicated upon your own criteria below. * * Selection criteria This course uses your entire academic record as a portion of its array considerations. All candidates should meet the minimum English language requirements. Please find out about other methods of satisfying the English language proficiency requirement. Personal statement Applicants that wish their job and also volunteer/other experience to be considered as a member of their application for entry need to submit an individual statement with details of their job and also volunteer/other experience, motivation to review and every other elements pertinent for their application for the program. Learn more about the statement. Selection is competitive and meeting the minimum entry requirements will not guarantee selection.Our Admission Criteria and Selection Policy summarizes the principles of selection.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

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The financing studies for the Bachelor of Commerce and Communication (Public Relations) at Deakin University primarily encompass a range of options designed to support students throughout their academic journey. Domestic students may be eligible for government assistance programs such as the Commonwealth Supported Place (CSP), which significantly reduces the cost of a degree by subsidizing part of the tuition fees. These students can also access the FEE-HELP loan scheme, allowing them to defer the payment of their tuition fees until they have established a certain level of income post-graduation, thus easing the financial burden during their studies.

International students, on the other hand, are required to pay full tuition fees upfront as per the university’s fee structure. Deakin University offers various scholarships and grants to international applicants, which can substantially offset the cost of tuition. These scholarships are often merit-based and competitive, rewarding academic excellence or other notable achievements. Additionally, students can explore external funding sources such as private scholarships, sponsorships from companies, or government grants available in their home countries.

The university also provides extensive guidance and resources for students seeking financial planning assistance, including information on part-time work opportunities, which are permitted under student visa regulations for international students. Engaging in part-time employment can be an effective way to supplement living expenses while pursuing studies. Deakin’s Career Services and employability center can also connect students with industry partnerships and job placements, further aiding financial stability.

For students enrolled in placements or internships as part of their coursework, there may be stipends or remuneration opportunities depending on the specific program arrangements. Furthermore, students are encouraged to budget carefully and utilize university facilities and services designed to minimize additional costs, such as library resources, student discounts, and affordable campus accommodation options.

In summary, the financing landscape for this program combines government funding, university scholarships, external financial aid, employment opportunities, and personal savings. Prospective students are advised to research specific eligibility criteria, application procedures, and deadlines related to each funding option to optimize their financial planning and ensure a smooth educational experience at Deakin University.

The Bachelor of Commerce (Public Relations) at Deakin University is designed to equip students with the foundational knowledge and practical skills necessary for a successful career in the dynamic field of public relations and commerce. This program offers a comprehensive curriculum that integrates core business principles with specialized training in public relations, communication strategies, media relations, and stakeholder engagement. Students will develop expertise in crafting effective messages, managing communication campaigns, and leveraging digital media platforms to enhance organizational reputation and stakeholder relationships.

The degree emphasizes experiential learning through industry placements, real-world projects, and collaboration with media and communication organizations. This practical approach ensures graduates are well-prepared to meet the demands of the modern communication landscape. The program also covers relevant topics such as corporate social responsibility, crisis communication, branding, and cross-cultural communication, allowing students to understand the diverse and global nature of public relations work.

Students have access to state-of-the-art facilities, including media production suites, digital laboratories, and dedicated communication labs, enabling them to hone their technical skills. The faculty comprises experienced academics and industry professionals dedicated to providing personalized guidance and mentorship. The program also offers opportunities for internships and networking events, facilitating connections with industry leaders and potential employers.

Upon graduation, students can pursue careers in corporate communication, media relations, public affairs, marketing communication, or governmental and non-governmental organizations. The program aims to produce versatile graduates who can adapt to the rapidly evolving communication environment and meet organizational goals ethically and effectively. The combination of commerce and public relations education ensures that graduates are not only skilled communicators but also understand the broader business context, enabling them to contribute strategically to their organizations.

The duration of the Bachelor of Commerce (Public Relations) program typically spans three years of full-time study. Entry requirements include completion of secondary schooling with satisfactory academic results, and prospective students may need to meet English language proficiency standards. Deakin University offers flexible study options, including on-campus and online learning modes, to accommodate diverse student needs and locations. The university also provides comprehensive support services, including academic advising, career counseling, and skills development programs, to facilitate student success throughout their studies.