Commerce — Marketing

The Business – Marketing program at Humber College is designed to prepare students for a dynamic and rapidly evolving industry. This comprehensive program provides learners with a solid foundation in core marketing principles, including market research, consumer behavior, branding, digital marketing, and strategic planning. Students will gain practical skills through hands-on experiences, case studies, and real-world projects that simulate the challenges faced by marketing professionals today. The curriculum emphasizes the development of critical thinking, creativity, and analytical skills necessary to craft effective marketing campaigns across various platforms. Students will explore the latest trends in social media marketing, data analytics, and e-commerce, positioning themselves for careers in a highly competitive field. Additionally, the program offers opportunities for students to engage with industry professionals through internships and networking events, fostering valuable connections and industry insights. Humber’s state-of-the-art facilities, including dedicated marketing labs and collaborative workspaces, enhance the learning experience. Graduates of the Business – Marketing program are equipped with the knowledge and skills necessary to pursue careers in advertising, brand management, digital marketing, sales, and market research. They are prepared to contribute to the growth and success of organizations by applying strategic thinking and innovative marketing tactics. The program’s blend of theoretical coursework and practical application ensures that students are ready to meet the demands of the ever-changing marketing landscape, making them highly competitive in the job market.

The Bachelor of Commerce – Marketing program at Humber College is designed to provide students with a comprehensive understanding of the principles and practices of marketing in today's dynamic business environment. This program equips students with the essential skills needed to analyze markets, develop strategic marketing plans, and implement effective marketing campaigns across various platforms. Throughout the coursework, students explore core topics such as consumer behavior, digital marketing, brand management, market research, advertising, and sales strategies. The program emphasizes a hands-on approach, incorporating case studies, real-world projects, and internships to ensure students gain practical experience. Students will also learn about ethical considerations and sustainability in marketing, preparing them to make responsible decisions in their future careers. The curriculum is regularly updated to reflect current industry trends and technological advancements, ensuring graduates are well-prepared for roles in advertising agencies, corporate marketing departments, and entrepreneurial ventures. Additionally, the program fosters critical thinking, communication, and analytical skills, which are essential for success in the competitive marketing landscape. With a combination of theoretical knowledge and practical application, graduates of this program will be ready to develop innovative marketing solutions, manage brand growth, and contribute effectively to the success of any organization. The program also offers opportunities for networking with industry professionals and participating in experiential learning opportunities, further enhancing students’ readiness for the workforce. Upon completion, students will be equipped with the competencies necessary to excel in various marketing roles and pursue continued education in related fields.

Program Requirements:

To be eligible for the Bachelor of Commerce in Marketing at Humber College, applicants must meet the following requirements. Firstly, a high school diploma or equivalent is necessary, with a minimum overall average as specified by the college admissions standards. Proficiency in English language is also required, demonstrated through standardized tests such as IELTS with a minimum score of 6.0 overall or TOEFL with a minimum score of 80 iBT, unless the applicant is from an English-speaking country or has completed previous education in English. In addition, prospective students must submit official transcripts from all previous educational institutions attended, showcasing academic performance and coursework relevant to business and marketing disciplines.

Applicants are often expected to provide a personal statement or letter of intent outlining their interest in marketing, career goals, and motivation for applying to the program. Work experience in related fields, internships, or industry involvement can be considered an asset but is not typically mandatory. The program also requires the completion of prerequisite courses, which may include mathematics, communications, and introductory business courses, to ensure students possess foundational knowledge beneficial for academic success.

International students must obtain a study permit for entry into Canada and demonstrate sufficient financial resources to cover tuition fees, living expenses, and other costs associated with studying at Humber College. Additionally, some courses within the program may have specific prerequisites or require completion of certain foundational courses prior to enrollment. Students are encouraged to check individual course descriptions for detailed requirements.

Applicants are also advised to review additional application deadlines, submission procedures, and document requirements, which are outlined on the official Humber College admissions webpage. Successful applicants will receive acceptance letters and must complete registration by specified deadlines to secure their place in the program. Continuous academic progress requires meeting minimum GPA standards and completing all coursework within the program duration. The program prepares students for careers in marketing, sales, brand management, market research, and related fields, emphasizing both theoretical knowledge and practical skills through internships and industry projects.

The financing options for the Commerce — Marketing program at Humber College are designed to accommodate a diverse range of students and provide accessible pathways to higher education. Students can explore several funding sources, including government student aid programs, scholarships, bursaries, and loans. In Canada, the Ontario Student Assistance Program (OSAP) is a primary source of financial support for eligible students, offering grants and loans to help cover tuition fees and living expenses. To qualify for OSAP, students must demonstrate financial need and meet specific academic and residency requirements. Humber College also offers its own scholarships and bursaries, which are awarded based on academic achievement, financial need, or other criteria such as leadership or community involvement. These awards can significantly reduce the financial burden of completing a diploma program in marketing.

Additionally, the college encourages students to seek external funding through private scholarships and industry-specific bursary programs. Many organizations and corporations in the marketing and business sectors provide financial assistance to students pursuing marketing degrees, often with a focus on developing the future workforce. For students who prefer to work during their studies, part-time employment opportunities are available on campus and within the local community, which can help offset living costs.

International students enrolling in the program may have access to specific scholarships or financial aid options designated for international learners, along with potential eligibility for study permits that include provisions for part-time work. Humber College also offers payment plans, allowing students to split tuition payments into manageable installments over the academic year. It's recommended that prospective students consult Humber’s Financial Aid office early in their application process to explore all available financial resources and ensure they meet the deadlines and eligibility criteria. Overall, the program's financing landscape is structured to support students in achieving their educational goals without undue financial hardship, leveraging a combination of government assistance, institutional aid, private funding, and flexible payment options.

The Commerce – Marketing program at Humber College Institute of Technology & Advanced Learning is designed to prepare students for a dynamic and evolving field within the business sector. This program provides a comprehensive education in marketing principles, consumer behavior, digital marketing, advertising, sales techniques, and market research. Students will develop essential skills in strategic planning, communication, and data analysis, equipping them to succeed in various marketing roles across industries such as retail, technology, manufacturing, and service sectors.

Throughout the program, students gain practical experience through hands-on projects, case studies, and internships, enabling them to apply theoretical knowledge to real-world marketing challenges. The curriculum emphasizes current industry trends, including social media marketing, content creation, SEO, and analytics tools, ensuring graduates are well-versed in modern marketing strategies. Additionally, the program focuses on developing strong interpersonal skills, creativity, and ethical business practices necessary for effective marketing campaigns.

Humber College’s state-of-the-art facilities, experienced faculty, and industry partnerships provide a supportive and innovative learning environment. Students have access to cutting-edge marketing labs and digital resources, fostering an interactive educational experience. Upon completion, graduates are prepared for entry-level marketing positions such as marketing coordinator, brand assistant, digital marketing specialist, or sales representative. Many students also choose to pursue further education or certifications to enhance their career prospects.

The program’s duration typically spans two years for diploma completion, with options for combined pathways or accelerated tracks depending on the student's previous education and qualifications. Admission requirements generally include a high school diploma or equivalent, along with proficiency in English. The program's industry-aligned focus and collaborative teaching approach ensure graduates are competitive in the job market, with a solid foundation for ongoing professional development in the marketing field.