Communication and Data Science

The Bachelor of Communication and Data Science at Queensland University of Technology (QUT) is a comprehensive undergraduate program designed to equip students with a strong foundation in communication principles and advanced data analysis skills. This innovative degree program combines core areas of communication, media, and digital technologies with rigorous training in data science, analytics, and computational methods. Students will explore how information is created, shared, and interpreted across various platforms in a digital age, preparing them for diverse careers in journalism, public relations, digital communication, data analysis, and information management.

Throughout the course, students engage in a blend of theoretical coursework and practical applications, gaining hands-on experience with data visualization, statistical programming, machine learning, and data-driven decision-making. The curriculum emphasizes critical thinking, ethical considerations, and effective communication skills necessary for translating complex data insights into understandable narratives for audiences across different sectors. Students will also develop proficiency in relevant programming languages such as Python and R, as well as tools like Tableau and SQL, enabling them to handle large datasets confidently.

The program offers a variety of elective subjects allowing students to tailor their education to specific interests such as media production, marketing analytics, or social media strategies. Additionally, industry placements and collaborative projects with real-world clients provide valuable opportunities to apply learning in practical settings, fostering professional networks and preparing students for employment upon graduation.

Graduates of the Bachelor of Communication and Data Science are well-positioned for careers in media organizations, government agencies, marketing and advertising firms, tech companies, and consulting agencies. They possess the skills to analyze complex data sets, craft compelling visual stories, and inform strategic decision-making processes. QUT’s emphasis on innovation, ethical practices, and contemporary issues ensures students are not only proficient in technical skills but also aware of the societal impacts of digital communication and data usage. With a focus on preparing graduates for the rapidly evolving digital landscape, this program aims to produce versatile professionals capable of navigating and shaping the future of communication and data-driven industries.

The Bachelor of Communication and Data Science at Queensland University of Technology is an innovative degree program designed to equip students with a comprehensive understanding of both communication theories and data science methodologies. This interdisciplinary program prepares graduates to thrive in a rapidly evolving digital landscape by combining skills in media, communication practices, and advanced data analysis techniques. Throughout the course, students will explore core concepts such as media production, communication strategies, data visualization, and statistical analysis, while also gaining practical experience in programming languages like Python and R, data management, and data-driven decision-making.

The curriculum is structured to foster critical thinking and effective communication, enabling students to interpret complex data sets and translate findings into impactful narratives across various media platforms. Students will engage in hands-on projects, industry internships, and collaborative teamwork, ensuring they develop real-world skills applicable in sectors like marketing, public relations, journalism, and digital media. By integrating the study of social, cultural, and technological contexts, the program aims to produce well-rounded professionals capable of addressing contemporary challenges facing organizations and society. Graduates of this program will be prepared for careers in data analysis, digital content creation, communication consultancy, and more, with a solid foundation in ethical considerations and best practices in data handling and media production. The program reflects QUT’s commitment to innovative teaching, industry engagement, and providing students with the skills needed for the future of communication and data science.

• Year 12 or equivalent
• Assumed knowledge: English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 4 & 3, C)
• Mathematical Methods or Specialist Mathematics (Units 4 & 3, C).

The Bachelor of Communication and Data Science at Queensland University of Technology (QUT) offers various options for financing your studies, including domestic and international student scholarships, government loans, financial aid, and payment plans. Domestic students may be eligible for government support programs such as student loans through the Higher Education Loan Program (HELP), which covers a portion or all of the tuition fees. International students are generally expected to pay their tuition fees upfront or through installment plans and may also access scholarships specific to international students, which can significantly reduce the financial burden. QUT provides a range of scholarships for high-achieving students, including merit-based scholarships, equity scholarships, and industry-specific awards, which are available through the university’s Scholarships and Financial Aid Office. Applicants are encouraged to check the specific eligibility requirements and application deadlines for each scholarship to maximize their chances of receiving financial assistance.

In addition to scholarships and government support, students can explore external funding options such as private scholarships, sponsorships, and family assistance. The university also offers financial planning and advice services to help students manage their education costs effectively. Payment options may include upfront payment, payment by installments, or using external financing providers that offer student loans or payment plans. For international students, the university recommends securing adequate funding prior to arrival, including tuition deposits and demonstrating proof of financial capacity for visa approvals. QUT also provides detailed guidance documents and contact support for prospective students seeking information about tuition fees, cost of living, insurance (such as Overseas Student Health Cover), and other related expenses. Overall, financing studies at QUT is supported through a combination of university-led funding opportunities, government programs, and external financial resources, enabling students to pursue their degree in Communication and Data Science with financial assistance suited to their individual circumstances.

The Bachelor of Communication and Data Science at the Queensland University of Technology (QUT) is an innovative and interdisciplinary program designed to equip students with the skills and knowledge necessary to thrive in the evolving fields of communication, data analysis, and information technology. This degree combines principles of communication practices with technical expertise in data science, allowing graduates to understand the nuances of effective messaging and insights derived from complex data sets. The program emphasizes a balanced curriculum that integrates theoretical foundations with practical applications, preparing students for roles in media, marketing, analytics, and information management. Students will engage with core topics such as data analytics, visualisation, storytelling with data, digital communication strategies, and the ethical considerations surrounding data use. The program also offers opportunities for specialization through electives and industry placements, fostering connections with professional organisations and enhancing employment prospects. QUT’s state-of-the-art facilities and collaborations with industry partners provide an environment conducive to experiential learning. Graduates of this program are expected to possess strong analytical capabilities, excellent communication skills, and a comprehensive understanding of the social and ethical issues related to data and communication. Upon completion, students are well-prepared for employment in sectors including media agencies, tech companies, government agencies, and corporate communication departments. The degree typically takes three years of full-time study, with options for part-time or online study to accommodate diverse student needs. Overall, the Bachelor of Communication and Data Science offers a forward-looking education aimed at meeting the demands of an increasingly data-driven and interconnected world.