Communication and International Marketing

The Bachelor of Arts in Communication and International Marketing at the University of Surrey offers students a comprehensive understanding of the dynamic fields of communication strategies and global marketing practices. Designed to equip graduates with the skills necessary to excel in an increasingly interconnected world, this program combines theoretical knowledge with practical application, preparing students for careers in international business, media, advertising, public relations, and digital marketing environments. Throughout the course, students explore the fundamental principles of effective communication across various platforms and contexts, gaining insights into intercultural communication, consumer behavior, and the strategic planning essential for successful marketing campaigns on a global scale. The program emphasizes the development of critical thinking, creative problem-solving, and analytical skills, empowering students to design innovative marketing solutions tailored to diverse markets. With a focus on current digital trends and emerging technologies, students learn about social media marketing, content creation, data analytics, and online branding, ensuring they stay at the forefront of the industry. The curriculum integrates opportunities for real-world experience through internships, live projects, and industry partnerships, providing valuable networks and practical exposure. Additionally, students have access to state-of-the-art facilities, experienced academics, and a vibrant international community, fostering a rich environment for personal and professional growth. Graduates of this program are well-prepared to pursue careers in international marketing agencies, multinational corporations, media organizations, and consultancy firms, or to continue their education through postgraduate studies. The University of Surrey's commitment to innovative teaching methods and industry engagement ensures that students receive a high-quality education aligned with current market demands, making them competitive in the global job market.

The Communication and International Marketing programme at the University of Surrey is designed to equip students with a comprehensive understanding of the dynamic fields of communication strategies and global marketing practices. This innovative degree combines theoretical insights with practical skills to prepare graduates for successful careers in international business, advertising, public relations, digital media, and marketing management. Throughout the course, students explore key concepts such as intercultural communication, consumer behavior, brand management, digital marketing techniques, and strategic communication planning. They develop critical thinking and analytical skills by engaging with current industry trends, case studies, and real-world projects. The curriculum emphasizes the importance of cultural awareness and adaptability in the global marketplace, ensuring students are well-prepared to operate across diverse markets and media platforms. In addition to core modules, students have opportunities to specialise in areas that align with their career goals, such as digital marketing, public relations, or international brand management. The programme also includes practical experience through internships, live projects, and collaborations with industry partners, enabling students to apply their knowledge in real-world settings. Emphasis is placed on effective communication skills, digital literacy, and innovative thinking, which are vital in today’s rapidly changing media environment. The university’s strong links with industry ensure that the content remains relevant and up-to-date, providing students with insights into current market developments and technologies. Graduates of the programme are equipped with the skills necessary to develop, implement, and evaluate communication and marketing strategies on an international scale. They are prepared to work in diverse roles across global organizations, public institutions, and private companies, contributing to brand growth, market expansion, and stakeholder engagement. The programme also fosters entrepreneurship, intercultural competence, and leadership qualities, supporting students in becoming adaptable and forward-thinking professionals in the global communication and marketing sectors.

Program requirements for the Bachelor of Arts in Communication and International Marketing at the University of Surrey typically include a combination of academic prerequisites, language proficiency, and application materials. Prospective students are generally expected to have completed secondary education with strong academic performance, particularly in subjects like English, social sciences, or humanities. The university may require a minimum UCAS tariff score, which can vary from year to year but generally falls around 112-128 points, reflecting the need for a solid foundation in relevant disciplines. For international students, proof of English language proficiency is mandatory, with accepted tests including IELTS, TOEFL, or equivalent qualifications, often requiring an IELTS overall score of 6.0 to 6.5 with no individual component below 5.5. Aside from academic credentials, applicants must submit a completed application form through UCAS, along with a personal statement that outlines their interest in communication and marketing, their career aspirations, and relevant skills or experiences. References or letters of recommendation are also typically part of the application process, helping assess the applicant's suitability for the rigorous curriculum. The programme may also favor applicants with extracurricular activities demonstrating communication skills, teamwork, or leadership. While specific prerequisite courses are not often specified for entry into this undergraduate programme, a background in media studies, business studies, or social sciences can be advantageous. In some cases, the university might conduct interviews or offer conditional offers subject to meeting specific academic conditions. The programme emphasizes a multidisciplinary approach, integrating theory and practical skills in communication and international marketing, preparing students for careers in global marketing agencies, multinational corporations, public relations firms, or entrepreneurship ventures. Overall, the admission criteria aim to select motivated students with a strong interest in the dynamic fields of communication and marketing, capable of engaging with complex global issues and innovative strategies in the international marketplace.

The University of Surrey offers a range of financing options to support students pursuing a degree in Communication and International Marketing. Prospective students can explore several funding opportunities to help cover tuition fees and living expenses throughout their studies. The university provides detailed information on scholarships, bursaries, and grants that are available for both domestic and international students, emphasizing its commitment to accessible education. Scholarships are awarded based on academic merit, potential, and other criteria, providing financial relief for high-achieving students. Additionally, the university participates in national funding schemes such as student loans, which are available through the UK government for eligible students. International students may have access to specific scholarships aimed at supporting their studies abroad. The university also encourages students to seek external funding through private sponsors, industry partnerships, and charitable organizations that support higher education. Payment plans are available to allow students to spread their tuition fee payments across several installments, easing financial burdens. Furthermore, the university offers career support and advice on part-time work opportunities, internships, and placements that can help students generate income during their studies. It is recommended that students carefully review the financial information provided on the official university website and contact the university’s financial aid office for personalized assistance and further guidance. Overall, the University of Surrey strives to ensure that financial considerations do not impede talented students from pursuing a degree in Communication and International Marketing, providing a comprehensive range of funding options tailored to individual circumstances.

The University of Surrey offers a comprehensive degree program in Communication and International Marketing designed to equip students with the essential skills and knowledge required for success in the dynamic fields of communication and global marketing. The program emphasizes a blend of theoretical foundations and practical applications, ensuring graduates are well-prepared to navigate the complexities of modern marketing environments. Students will explore core topics such as strategic communication, digital marketing, media planning, branding, consumer behavior, and international marketing strategies. The curriculum incorporates contemporary issues like online advertising, social media engagement, data analytics, and multicultural communication, reflecting the evolving landscape of global commerce. Throughout their studies, students have opportunities to engage in real-world projects, internships, and collaborative research, fostering critical thinking, creativity, and practical skills. The program also emphasizes the development of strong communication abilities, cultural awareness, and digital literacy, which are vital in an interconnected global marketplace. Faculty members are experts in their fields, bringing industry experience and academic rigor to the classroom. The university’s strong links with industry partner organizations enable students to gain valuable insights through guest lectures, workshops, and employment placements. Graduates of the program can pursue a variety of career paths, including roles in digital marketing agencies, multinational corporations, media organizations, public relations firms, and consultancy firms specializing in international business. The program is available in full-time study mode, typically spanning three years, with optional pathways for internships or study abroad experiences that further enhance employability. Students benefit from state-of-the-art facilities, a supportive learning environment, and access to comprehensive career support services. The University of Surrey's commitment to innovation and excellence ensures that students receive a high-quality education aligned with current industry standards and future trends in communication and international marketing.