Communication and Media

The Bachelor of Arts in Communication and Media at the University of New York in Prague offers students a comprehensive and dynamic education designed to equip them with the essential skills and knowledge needed to succeed in the fast-paced world of media, journalism, advertising, public relations, and digital communication. This program emphasizes a combination of theoretical understanding and practical application, ensuring graduates are well-prepared to meet the demands of a rapidly evolving communication landscape. Students will explore a diverse range of topics, including media history, communication theory, media production, digital storytelling, media ethics, and strategic communication. The curriculum integrates modern technology and innovative approaches to media creation, enabling students to develop proficiency in various forms of media including print, broadcast, online, and social media platforms. Through coursework, hands-on projects, and internships, students gain valuable experience working with real-world media tools and formats, fostering creativity and critical thinking skills essential for crafting compelling messages across different channels. The program also emphasizes the importance of ethical considerations and the social responsibilities of communication professionals, preparing students to act as conscientious media practitioners in diverse cultural and societal contexts. Graduates of this program will be equipped to pursue careers in journalism, media production, content creation, public relations, corporate communication, advertising, and digital media management. The university’s supportive academic environment, characterized by small class sizes and close interaction with faculty, ensures personalized mentoring and guidance throughout the student’s academic journey. With a focus on innovation, ethical communication, and media literacy, the Bachelor of Arts in Communication and Media at the University of New York in Prague aims to foster adaptable, responsible, and skilled professionals who can influence and contribute positively to the global media landscape.

The first two years of the study program are intended to give you a comprehensive overview of the fascinating and ubiquitous areas of communication and media. From intrapersonal to mass, you will become familiar with the true character of communication and media, and see how it is at the very heart of everything we do.

In your third year, you will have the opportunity to choose and study a number of courses in three main areas that emphasize the development of practical skills: media writing, public relations and advertising. These areas serve to combine the theoretical with the applied, and provide students with solid professional grounding in professional theory and practice, thereby preparing them for the workplace.

You can tailor your own academic experience to fit your professional needs, and can choose from an array of different electives from Social Media Marketing to Sociolinguistics - the choice is yours. You can even earn a certificate in distinct areas such as Marketing, Psychology, International Politics, etc. to get more out of your education and expand your knowledge. Click here for a complete list of UNYP certificates.

Core courses:

• Media and Society
• Interpersonal Communication
• Intercultural Communication
• Public Relations Principles
• Introduction to Advertising
• Global Communication
• Organizational Communication
• Political Communication
• Media Law & Ethics

Elective courses:

• Mediation and Conflict Management
• Advertising Strategies
• Information Management
• Marketing
• Social Psychology
• Visual Culture
• Social Media Marketing
• Cinema and Society

Students need to submit the following by online application: https://www.unyp.cz/admissions/application-form

1. UNYP application form

2. Notarized copy of the High School Diploma and Transcripts (for international students nostrified copy - diploma from a foreign High School must be granted recognition in the Czech Republic). If not yet received, the diploma can be submitted before the program starts.

3. English language certificate - submit one of the following scores or alternatively sit the UNYP institutional English language test which is every week at UNYP, you must sign up in advance TOEFL +72 IELTS +6.0 FCE A,B CAE A,B,C CPE A,B,C CZ/SK State Exams B2 CZ/SK Maturita English score 1 City and Guilds C1,C2 IGCSE, A levels, IB US/UK High School Diploma We offer Foundation program for lower English level, please contact us for more details. All students must take English language entrance essay during UNYP´s orientation. If you score a grade of D or below, you will be required to take English Pre-Composition.

4. Motivation letter (max. 400 words)

5. Recommendation letter - preferably from a professor who can address the candidate’s ability and motivation for enrolling in this program. Form will be delivered to you after the application.

6. Copy of ID or Passport

7. Application Fee of 2,000 CZK (non-refundable) ≅ 80 EUR

8. Motivation interview - after submitting the required documents applicants are invited for an interview with the relevant Head of Department (in person or by video call)

The University of New York in Prague offers various financing options for students enrolled in the Communication and Media program. Tuition fees for this bachelor’s degree program are structured to accommodate both local and international students, with specific costs outlined annually. Students can choose to pay the full tuition upfront or opt for installment plans, which are designed to provide financial flexibility throughout their studies. The university also offers scholarships for outstanding students, which can cover partial or full tuition fees, based on academic performance, extracurricular achievements, or financial need. Additionally, students may be eligible for government or private financial aid programs, depending on their country of residence and personal circumstances. The university provides detailed guidance on scholarship applications and financial planning, assisting students in navigating available funding sources. Work-study opportunities are sometimes available, allowing students to gain practical experience while earning income to support their studies. The university encourages early planning and consultation with financial aid advisors to maximize available funding options. For international students, specific exchange programs and partnerships with external organizations may provide additional funding avenues. Overall, the university's aim is to ensure that talented students are able to access quality education in Communication and Media without undue financial hardship, supporting their academic success and future career prospects through comprehensive financial planning and assistance options.

Communication and Media at the University of New York in Prague offers students a comprehensive education in the fields of communication, media studies, journalism, and related disciplines. This program is designed to equip students with theoretical knowledge and practical skills necessary for successful careers in the dynamic media industry. Students explore various forms of media including print, broadcast, digital, and social media, gaining insights into media production, distribution, analysis, and management. The curriculum emphasizes critical thinking, media literacy, and effective communication strategies, preparing graduates to navigate the evolving landscape of information dissemination and media influence.

The program includes a mix of lectures, seminars, workshops, and hands-on projects, fostering both individual and collaborative learning experiences. Students have access to modern facilities and media laboratories, enabling them to develop skills in multimedia production, editing, and digital storytelling. The faculty comprises experienced professionals and academics dedicated to mentoring students and providing industry-relevant knowledge.

Students can expect to learn about media law and ethics, media management, public relations, advertising, and new media technologies. The program also emphasizes the importance of understanding global media trends, intercultural communication, and the impact of media on society and culture. Internships and practical training are often integrated into the coursework, offering students real-world experience and networking opportunities. Upon graduation, students are prepared for careers in journalism, media production, public relations, advertising, digital media, and other related fields. The program’s multidisciplinary approach ensures that graduates are versatile, innovative, and ready to meet the challenges of modern media environments.