Communication and Media (Marketing Communication)

The Bachelor of Communication and Media (Marketing Communication) at the University of Canberra is a comprehensive undergraduate degree designed to equip students with the essential skills and knowledge needed to excel in the dynamic field of marketing communication. This program offers a blend of theoretical foundations and practical applications, enabling students to develop critical thinking, creative problem-solving, and effective communication strategies tailored for various media platforms and audiences. Throughout the course, students explore a diverse range of subjects, including advertising, public relations, digital marketing, branding, media planning, and content creation. The curriculum emphasizes the importance of understanding consumer behavior, media analytics, and emerging technologies to craft compelling messages that resonate with targeted audiences. Students also gain valuable experience through industry placements, internships, and project-based learning, fostering professional networks and real-world skills. The program is designed to prepare graduates for careers in marketing departments, advertising agencies, public relations firms, media organizations, and digital marketing companies. With a focus on innovation and ethical communication practices, graduates are well-positioned to adapt to the rapid changes in the media landscape and contribute meaningfully to the marketing industry. The Bachelor of Communication and Media (Marketing Communication) at the University of Canberra embodies a commitment to academic excellence, practical experience, and industry relevance, making it an ideal choice for aspiring marketing professionals seeking a versatile and forward-thinking education.

The Bachelor of Communication and Media (Marketing Communication) at the University of Canberra is a dynamic and comprehensive program designed to equip students with the knowledge and skills necessary to excel in the fast-paced world of media, communication, and marketing industries. This program offers a blend of theoretical understanding and practical application, preparing graduates to develop effective marketing strategies, craft compelling messages, and utilize a variety of media platforms to engage target audiences. Throughout the course, students explore core topics such as marketing principles, media production, digital communication, branding, social media management, consumer behaviour, and strategic communication. The curriculum emphasizes hands-on experience through projects, internships, and industry placements, enabling students to apply their learning in real-world contexts. Additionally, students learn to analyze media trends, understand audience segmentation, and develop innovative campaigns that meet business objectives. The program also highlights the importance of ethical communication practices and the impact of emerging technologies on marketing strategies. By integrating communication theories with practical skills, the Bachelor of Communication and Media (Marketing Communication) prepares graduates for diverse career opportunities in advertising agencies, corporate marketing departments, media organizations, and digital content creation. The university's strong industry connections and supportive learning environment foster professional development and networking opportunities, ensuring students are well-positioned for successful careers in the global media landscape.

Entry for this course relies in an entrance position. A position can be accomplished by means of a year 1-2 ATAR, additional Australian eligibility, work experience, or an international qualification.

The Bachelor of Communication and Media (Marketing Communication) program at the University of Canberra offers students a comprehensive understanding of the principles and practices involved in marketing communication within the broader context of media and communication studies. When considering the financing of studies for prospective students, there are multiple avenues of financial support available. Domestic students can benefit from a range of government-funded schemes, including Australia’s Commonwealth Supported Places (CSP), which significantly reduce the cost of tuition fees. These subsidized places are available for eligible Australian citizens and permanent residents, allowing students to pay a lower student contribution amount, which is determined based on their course and year of study. Additionally, domestic students may be eligible to access HECS-HELP, a government loan scheme that enables the repayment of tuition fees through the tax system once they earn above a certain income threshold after graduation.

For international students pursuing the Bachelor of Communication and Media (Marketing Communication), the university charges full tuition fees, which must be paid either upfront or through an approved payment plan. International students are encouraged to explore scholarships and grants offered by the university, which can substantially offset the cost of studies. The University of Canberra provides a variety of scholarships aimed at attracting high-achieving students, as well as those needing financial assistance, including merit-based scholarships, equity scholarships, and specific awards for international students.

Apart from scholarships, students may consider external financing options such as education loans from financial institutions, although these are not directly coordinated by the university. Students are also advised to explore part-time work opportunities available on or near campus, which can help cover living expenses and educational costs. The university provides career services and job placement support to assist students in obtaining suitable part-time work.

Students should carefully plan their finances, taking into account tuition fees, living expenses, books, supplies, and personal costs. The university’s website offers detailed information about fees, payment options, and available financial support, which students are encouraged to review early in their application process. International students should also verify visa requirements, which may include proof of sufficient funds for tuition and living expenses.

Overall, financing studies at the University of Canberra involves a combination of government support schemes, university scholarships and grants, personal savings, and potential part-time employment. Students are advised to explore all available options and utilize the university’s financial guidance resources to plan their study finances effectively.

The Bachelor of Communication and Media (Marketing Communication) at the University of Canberra is designed to prepare students for dynamic careers in the ever-evolving field of media, communication, and marketing. The program provides a comprehensive curriculum that combines theoretical knowledge with practical skills, enabling students to understand the principles of effective communication, media production, and marketing strategies. Throughout the course, students engage with a variety of subjects including media law and ethics, digital communication, branding, advertising, public relations, media analysis, and content creation. The program emphasizes the importance of strategic thinking and creativity in developing compelling campaigns across multiple platforms, including social media, television, radio, print, and online media.

Students have the opportunity to develop essential skills in storytelling, media critique, audience analysis, and campaign management. The coursework incorporates real-world projects, internships, and industry placements, fostering practical experience and professional networking. The university’s strong relationships with industry stakeholders ensure that students stay up-to-date with the latest trends and technologies in media and marketing communications. Additionally, the program encourages critical thinking and ethical considerations in media practices, preparing graduates to navigate complex media environments responsibly.

Graduates of the Bachelor of Communication and Media (Marketing Communication) are equipped to work in diverse roles such as marketing coordinators, public relations specialists, media planners, content creators, brand managers, and digital marketing strategists. The degree also provides a solid foundation for further study or specializations in related fields. The program is designed to be flexible, allowing students to tailor their learning experience according to their interests and career aspirations. With a focus on innovation and strategic communication, the University of Canberra aims to produce graduates who are capable of influencing and shaping the media landscape with professionalism and integrity.