Communication, Media (Corporate and Public Communication)

This course enables students to be critically aware, ethically responsible and multi-skilled professionals in the diverse yet incorporated industries of public relations, public affairs and business communication. In this course, students will develop the theoretical, interdisciplinary and practical knowledge to know how current and historical social, political and economic procedures influence, and are influenced bycommunication. They'll learn the varied abilities needed in rapid communications industries including strategy and campaign development; social and digital analytics; the fundamentals of graphical style and visual terminology, multi-faceted production and stakeholder management. Realworld learning is an integral feature, by the participation of industry adjuncts and workplace visits in first year through to internships, case studies and creation of projects and strategies for realworld clients in after decades. Through this consistent use of theory to training, students will grow and find the high level , transferable skills necessary to allow them to thrive in a rapidly changing professional media environment.

Admission to the course is based in an entry rank. A rank can be accomplished by means of a year 12 ATAR, additional Australian eligibility, work experience, or an overseas qualification.