Communication, Media (Corporate and Public Communication)

The Bachelor of Communication, Media (Corporate and Public Communication) at the University of Canberra is a comprehensive undergraduate program designed to equip students with essential skills and knowledge in the dynamic fields of corporate communication, public relations, media management, and strategic communication. This program provides a solid foundation in understanding how organizations communicate with their internal and external audiences, including stakeholders, customers, and the general public. Students will explore a diverse range of topics such as media production, digital communication, crisis communication, stakeholder engagement, branding, and content creation, all tailored to meet the demands of modern media environments. The curriculum emphasizes practical skills through real-world projects, internships, and industry placements, fostering professional readiness upon graduation. In addition, students gain critical insights into the role of media in society, ethical considerations in communication, and the development of persuasive messaging strategies. The program aims to prepare graduates for diverse careers in public relations agencies, corporate communication departments, media organizations, government bodies, and non-profit sectors. Students also have opportunities to develop digital literacy and multimedia production skills, ensuring they can effectively craft and disseminate messages across various platforms and audiences. With a focus on strategic thinking, creativity, and ethical communication practices, the Bachelor of Communication, Media (Corporate and Public Communication) at the University of Canberra is ideal for individuals passionate about shaping public discourse, managing organizational reputation, and influencing public opinion through innovative communication strategies. The program's flexible structure allows students to tailor their studies to align with their career aspirations, supported by experienced faculty who are experts in their fields. Graduates will be well-equipped to navigate the evolving media landscape and contribute meaningfully to their organizations and communities.

Program Overview

The Bachelor of Communication, Media (Corporate and Public Communication) at the University of Canberra is designed to prepare students for dynamic careers in the ever-evolving fields of communication and media. This comprehensive program provides students with a solid foundation in the principles and practices of effective communication across various platforms and contexts. Throughout their studies, students will explore the theoretical frameworks and practical skills necessary to develop and deliver compelling messages in corporate, public, and digital environments.

The curriculum covers a wide range of topics including strategic communication, media production, public relations, stakeholder engagement, branding, and digital media management. Students will learn how to craft clear and impactful messages tailored to diverse audiences, utilize contemporary communication tools and technologies, and analyze media content within social, political, and cultural contexts. Emphasis is placed on ethical considerations, cultural awareness, and the role of communication in shaping public opinion and organizational reputation.

In addition to coursework, students have opportunities to engage in hands-on projects and internships, allowing them to apply their knowledge in real-world settings. This experiential learning enhances practical skills and builds professional networks, preparing graduates for careers in corporate communication departments, public relations firms, government agencies, non-profit organizations, and media companies.

The program fosters critical thinking, creativity, and strategic planning skills, encouraging students to become innovative communicators and media practitioners. With a strong focus on contemporary issues and emerging trends, graduates will be equipped to navigate and influence the rapidly changing media landscape confidently.

Ultimately, the Bachelor of Communication, Media (Corporate and Public Communication) at the University of Canberra aims to produce graduates who are skilled, ethical, and adaptable communication professionals capable of making meaningful contributions in a variety of sectors.

Admission to the course is based in an entry rank. A rank can be accomplished by means of a year 12 ATAR, additional Australian eligibility, work experience, or an overseas qualification.

The Bachelor of Communication and Media (Corporate and Public Communication) at the University of Canberra offers a range of flexible financing options to support students throughout their studies. Domestic students may be eligible to access government financial assistance programs such as HECS-HELP, which allows eligible students to defer their tuition fees until they are earning a sufficient income after graduation. This government loan scheme significantly reduces the upfront cost of university education and provides an affordable pathway to higher education. Additionally, students can explore Australia's various scholarship opportunities provided by the university, government agencies, or private organizations. These scholarships often recognize academic achievement, leadership qualities, or financial need and can cover tuition fees or provide living allowances. The university may also offer payment plans and tuition fee installment options to help students manage their financial commitments over the duration of the course. International students should consider their own financial arrangements, which may include personal savings, family support, or external scholarship programs. The university occasionally offers partial or full scholarships to outstanding international students, which are awarded based on academic merit and other criteria. Furthermore, students are encouraged to research external funding sources such as educational loans, sponsorships, or employer assistance programs, where applicable. The cost of study for the program typically includes tuition fees, which can vary depending on residency status and year of study, along with additional expenses such as textbooks, supplies, and living costs. While the exact fee amounts are updated annually, prospective students should consult the university’s official website for current detailed fee information. The university also provides financial counseling and support services to help students understand their financial obligations and plan accordingly. Overall, funding options for this program are designed to make higher education accessible to a diverse range of students, supporting their academic and career goals in the dynamic fields of communication and media.

The Bachelor of Communication (Corporate and Public Communication) at the University of Canberra is a comprehensive undergraduate program designed to prepare students for a dynamic and evolving careers in the fields of corporate communication, public relations, media management, and strategic communication. This degree provides students with both theoretical knowledge and practical skills necessary to excel in various communication roles within corporations, government agencies, non-profit organizations, and media outlets. The curriculum covers a wide range of topics including media and communication theories, strategic communication planning, media writing, campaign development, digital media, social media management, public relations strategies, stakeholder engagement, reputation management, and crisis communication. Emphasizing real-world application, the program includes opportunities for internships, industry projects, and collaborations with professional organizations, allowing students to gain hands-on experience and industry contacts. The program is designed to foster critical thinking, creativity, and ethical understanding, ensuring graduates are well-equipped to handle complex communication challenges and adapt to the rapid technological changes in the media landscape. The University of Canberra’s strong connections with industry partners and its focus on innovation and practical skills make it an ideal choice for students aspiring to become effective communicators and media professionals. Graduates of this program are prepared for careers in public relations firms, corporate communication departments, government communication offices, media organizations, and consultancy agencies. The program also provides a solid foundation for students interested in further study or research in communication and media fields. The university’s state-of-the-art facilities, supportive academic staff, and active engagement with industry ensure students receive a high-quality education that aligns with current industry standards and practices. Overall, the Bachelor of Communication (Corporate and Public Communication) at the University of Canberra aims to develop versatile professionals capable of leading communication strategies in diverse organizational contexts and contributing meaningfully to the dynamic media environment.