Consumer, Technology and Innovation

This academic focus deals with the consumer in context of the development of technologies, products and services within markets and inside companies. For instance, there the issues for driving innovations will be discussed and the role of the consumer in this process. Besides, the economic and legal aspects related to this topic will be considered, too. 

• Consumer Behaviour
• Consumer Behaviour Research Methods
• Consumer Economics & Policy
• Research Methods
• Advanced Technology and Innovation Management
• Advanced Topics in Innovation and Entrepreneurship 
• Case Study Seminar: Stratetic Management of Technology and Innovation
• Consumer History
• Food Economics
• Human Values and Business Ethics
• Life Science Economics and Policy
• Marketing and Innovation Management
• Regulatory Economics and Policy
• Advanced Planning in Supply Chains - Illustrating the Concepts using an SAP APO Case Study
• Advanced Seminar in Entrepreneurial Behaviour
• Advanced Topics in Marketing, Strategy and Leadership
• Applied Statistics and Econometrics
• Basics of Advanced Planning and Supply Chain Management
• Behavioral Economics
• Business Plan Grundlagenseminar (UnternehmerTUM)
• Case Study Seminar: Entrepreneurial Strategy
• Consumer Law (in German)
• Consumer oriented Project Work
• German as a Foreign Language
• International Commodity Markets and Trade Policy
• Mathematics for Economists
• Negotiation Strategies 
• Research Methods in Entrepreneurship
• Research Seminar in Strategy and Organization
• Seminar Concepts in International Entrepreneurship
• Advanced Seminar in Entrepreneurial Behavior

• Abstract,
• Degree certificate and Diploma or Subject and grade transcript of studies (certified copy),
• Essay,
• confirmations of apprenticeships,
• internships or other qualifications when appropriate,
• most current photo (as for ID),
• complete and current Résumé (CV),
• letter of motivation,
• Proof of at least one year of qualifying employment in a field relevant to your designed course of study,
• passport (copy), 
• proof of English language proficiency (certified copy) 

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Tuition

• No fee
• Student Union contribution (114,50 Euro per semester, status as of July 2013. (We reserve the right to changes))