Creative Advertising

Creative Advertising at Queensland University of Technology is a dynamic and innovative program designed to equip students with the essential skills and knowledge required to excel in the fast-paced world of advertising and marketing communications. This degree combines foundational theories with practical applications, enabling students to develop compelling campaigns and strategies for various media platforms. Throughout the course, students will engage in a variety of modules that cover core areas such as advertising principles, branding, digital media, consumer behaviour, creative thinking, and campaign planning. The program emphasizes the importance of originality and strategic thinking, encouraging students to craft engaging messages that resonate with diverse audiences.

Students will have the opportunity to work on real-world projects in collaboration with industry partners, providing valuable industry experience and fostering strong professional networks. The curriculum incorporates advanced training in graphic design, copywriting, media planning, and data-driven advertising. Additionally, the program places a significant focus on digital and social media marketing, reflecting current industry trends and technologies.

Queensland University of Technology's emphasis on innovation and practical learning ensures graduates are well-prepared for careers in advertising agencies, corporate marketing departments, media companies, or starting their own creative ventures. The program also benefits from cutting-edge facilities and access to industry-standard software, allowing students to produce high-quality portfolios. With a focus on ethical advertising practices and social responsibility, students in this program learn to create campaigns that are not only effective but also socially conscious.

Overall, the Creative Advertising program at QUT aims to nurture creative talent, strategic thinkers, and effective communicators who can adapt to the evolving landscape of advertising and media. Graduates will be equipped with the skills to develop innovative advertising solutions that drive brand growth and engage consumers in meaningful ways, ensuring their success in the global advertising industry.

Core units

• Advertising Management 
• Advertising Creative: Concept to Campaign 
• Advertising Creative: Trends in New Media
• Advertising Creative: Copywriting and Art Direction 
• Project Design in the Creative Industries
• Innovation in the Creative Industries: Major Project

Unit options

• Consumer Behaviour
• Advertising Management 
• IVD Practices and Techniques
• Critical Practices in Visual Design
• Designing Interactions 
• User Experience Design
• Advertising Creative: The Brief
• Advertising Creative: Concept to Campaign 
• Advertising Creative: Copywriting and Art Direction
• Advertising Creative: Trends in New Media 
• Applied Professional Communication 
• Co-Creative Media: Digital Storytelling
• Creative Industries in Asia
• Theories of Journalism, Media and Culture 
• Introduction to Personal Social Media Networking
• Professional Networking Through Social Media 
• Advanced Workplace Learning
• Digital Tools in the Creative Industries
• Telling Stories: Narrative in Creative Industries 
• Digital Writing: Words Under Glass
• Photomedia and Creative Practice 
• Transmedia Storytelling: From Interviewing to MultiPlatform 
• Marketing Arts and Culture
• Managing Money in the Arts
• Arts and Cultural Policy

• A completed recognised bachelor degree (or higher award) in an advertising or relevant field of study with a minimum grade point average (GPA) of 4.0 (on QUT's 7 point scale).Relevant field of study include advertising, marketing, business communication, graphic design, visual arts, interactive & visual design, web design, creative writing, journalism, media, social media, new media, film & tv, communications, public relations, creative production & arts management, entertainment industries, mass communications.
• Applicants who have a completed recognised bachelor or higher award in any discipline may be considered for the Graduate Certificate in Creative Industries one semester program leading to Master Advertising (Creative Advertising) three semesters.
• Include the original copy of your IELTS or TOEFL test results.You can provide your IELTS Test Report form number, and international admissions can verify your results online.If you complete the TOEFL test, you can have your results sent directly to QUT. Our institution code is 9778.

• Creative Industries International Scholarship
• Equity scholarships scheme

Creative Advertising at Queensland University of Technology is a comprehensive program designed to equip students with the skills and knowledge necessary to excel in the dynamic world of advertising and creative communications. The degree focuses on developing both the theoretical understanding and practical skills essential for creating compelling advertising campaigns across various media platforms. Students engage in a variety of coursework that includes principles of advertising, visual communication, copywriting, branding, media strategies, and digital marketing. The program emphasizes hands-on learning through real-world projects, internships, and collaborations with industry partners, enabling students to build a strong portfolio and professional network.

Queensland University of Technology's approach combines creative thinking with strategic planning, encouraging students to develop innovative ideas while understanding market needs and consumer behavior. The curriculum is regularly updated to reflect current industry trends, including the rise of social media, influencer marketing, and emerging digital technologies. Additionally, students have access to state-of-the-art facilities, including advertising studios, digital labs, and multimedia production equipment, to support their creative development.

The program is delivered by experienced faculty members who have extensive backgrounds in advertising, communications, and creative industries. Students gain a thorough understanding of ethical and social responsibilities within advertising, ensuring they can produce responsible and effective campaigns. Graduates of the program are well-prepared to pursue careers in advertising agencies, media companies, branding firms, or start their own creative enterprises. Overall, Queensland University of Technology’s Creative Advertising program aims to foster inventive, strategic, and ethical advertising professionals capable of making a significant impact in the industry.