StudyQA — Master: Creative Advertising — Queensland University of Technology

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Description Contents Requirements Funding

Throughout this challenging hands-on course, taught by industry professionals, you will learn to unleash your creativity from week one. You will develop your skills in copywriting, art direction and creative campaign production all within a theoretical perspective. From idea conception to delivery, you will learn how to work to a client's brief and how to present your ideas effectively.

If you are looking to freshen up your skills or make a career move into the exciting world of creative advertising, this is the ideal place to develop your skills to industry standard. You will devise campaigns for real products in a wide range of media, resulting in a thorough and professional portfolio.

This course prepares you for a range of exciting career options including: advertising and new media professional, creative director, copywriter, art director, account manager, digital strategist, and media industry specialist.

Core units

Advertising Management
Advertising Creative: Concept to Campaign
Advertising Creative: Trends in New Media
Advertising Creative: Copywriting and Art Direction
Project Design in the Creative Industries
Innovation in the Creative Industries: Major Project

Unit options

Consumer Behaviour
Advertising Management
IVD Practices and Techniques
Critical Practices in Visual Design
Designing Interactions
User Experience Design
Advertising Creative: The Brief
Advertising Creative: Concept to Campaign
Advertising Creative: Copywriting and Art Direction
Advertising Creative: Trends in New Media
Applied Professional Communication
Co-Creative Media: Digital Storytelling
Creative Industries in Asia
Theories of Journalism, Media and Culture
Introduction to Personal Social Media Networking
Professional Networking Through Social Media
Advanced Workplace Learning
Digital Tools in the Creative Industries
Telling Stories: Narrative in Creative Industries
Digital Writing: Words Under Glass
Photomedia and Creative Practice
Transmedia Storytelling: From Interviewing to MultiPlatform
Marketing Arts and Culture
Managing Money in the Arts
Arts and Cultural Policy

A completed recognised bachelor degree (or higher award) in an advertising or relevant field of study with a minimum grade point average (GPA) of 4.0 (on QUT's 7 point scale).Relevant field of study include advertising, marketing, business communication, graphic design, visual arts, interactive & visual design, web design, creative writing, journalism, media, social media, new media, film & tv, communications, public relations, creative production & arts management, entertainment industries, mass communications.
Applicants who have a completed recognised bachelor or higher award in any discipline may be considered for the Graduate Certificate in Creative Industries one semester program leading to Master Advertising (Creative Advertising) three semesters.
Include the original copy of your IELTS or TOEFL test results.You can provide your IELTS Test Report form number, and international admissions can verify your results online.If you complete the TOEFL test, you can have your results sent directly to QUT. Our institution code is 9778.