Design and Business

The Bachelor of Design and Business at Swinburne University offers a comprehensive and innovative program that combines the creative aspects of design with essential business skills. This unique multidisciplinary degree is designed to prepare students for the dynamic and evolving industries of design, entrepreneurship, marketing, and management. Throughout the course, students will develop a strong foundation in visual communication, design thinking, and user-centered design principles, alongside strategic business practices such as marketing, finance, and project management. The program emphasizes practical experience, encouraging students to work on real-world projects and collaborate with industry partners to gain valuable insights into professional workflows. Students will have the opportunity to specialize in areas such as graphic design, digital media, branding, and product development, allowing them to tailor their education to their career aspirations. The curriculum integrates cutting-edge technologies and creative tools to foster innovation and adaptability in a competitive global market. Beyond technical skills, the program cultivates leadership, cultural awareness, and entrepreneurial mindset, equipping graduates with the ability to launch their own ventures or excel in established organizations. With access to state-of-the-art facilities, industry placements, and expert faculty, students are immersed in a vibrant learning environment that bridges the gap between creative design and strategic business operations. Upon successful completion, graduates will be versatile professionals capable of leveraging their combined expertise in design and business to drive success in a variety of careers, including marketing agencies, design studios, start-ups, and multinational corporations. The Bachelor of Design and Business at Swinburne prepares students not only to meet current industry demands but also to innovate and lead in the future landscape of creative and business industries.

The Bachelor of Design and Business at Swinburne University offers students a unique opportunity to develop a versatile skill set that combines creative design principles with essential business acumen. This innovative program is designed to prepare graduates for dynamic careers in industries where design and business intersect, such as marketing, advertising, branding, product development, and entrepreneurial ventures. Throughout the course, students will engage with a broad curriculum that encompasses core topics like graphic design, user experience (UX) design, branding strategies, marketing, entrepreneurship, project management, and innovation. The program emphasizes hands-on learning, encouraging students to work on real-world projects and industry collaborations that foster practical skills and professional confidence.

Students will explore the fundamentals of visual communication, gaining proficiency in industry-standard design software and techniques. They will learn how to craft compelling visual stories, develop branding identities, and create digital content tailored to diverse audiences. Alongside creative skills, the program integrates foundational business knowledge, including marketing principles, business strategy, financial literacy, and project management. This combination ensures students understand how to translate creative ideas into executable business plans and initiatives.

The curriculum is structured to promote a problem-solving mindset, encouraging students to apply their creative talents within a commercial context. Courses are complemented by workshops and industry placements, offering opportunities for networking, mentorship, and experiential learning. Moreover, the program fosters innovative thinking and entrepreneurial spirit, empowering students to launch their own startups or contribute to innovative projects within existing organizations.

Graduates of the Bachelor of Design and Business will possess the capacity to generate innovative design solutions that add value to businesses and communities. They will be equipped with skills to work across multidisciplinary teams, communicate effectively with clients and stakeholders, and adapt to rapidly changing industry trends. Swinburne’s industry-connected approach ensures students graduate with a portfolio of work and practical experience, ready to excel in competitive markets. Whether pursuing roles in creative agencies, corporate marketing departments, or starting their own businesses, graduates will find this degree provides a strong foundation for a successful career at the intersection of design and business.

• Year 12 or equivalent
• VCE prerequisites: Units 3 and 4: a minimum study score of 25 in English (or equivalent) or 30 in English (EAL)
• And Units 3 and 4: a minimum study score of 20 in Another of Art, Interactive Digital Media C or VCE VET Creative and Digital Media, Media, Product Design and Technology, Studio Arts or Visual Communication Design.
  Additional performance criteria and prerequisite requirements can also apply. English language requirements - satisfactory conclusion of one of the following: Swinburne's English for Academic Purposes (EAP 5 higher degree ) with overall 65%, all of skills 65 percent
• Minimum IELTS overall group of 6.0 (Academic Module) with no single band below 6.0
• TOEFL iBT (internet-based) minimum score of 75 having a hearing band at least 18 and writing band at least 20
• Pearson (PTE) minimum score of 50 (no real skills significantly less than 50)
• every other equivalent assessment of English language proficiency. Note: A necessity for many classes, the Pearson Test of English Academic (PTE Academic) can now be done on campus in Hawthorn.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The Bachelor of Design and Business at Swinburne University of Technology offers a comprehensive approach to financing that supports students throughout their academic journey. The program provides various financial options to assist students in managing the costs associated with higher education. Domestic students can access government support schemes such as the Commonwealth Supported Place (CSP), which significantly reduces the tuition fee burden; however, international students are required to pay full tuition fees. Swinburne University offers flexible payment plans, including upfront payments and installment options, to accommodate different financial circumstances. Additionally, students may be eligible for scholarships based on academic excellence, financial need, or specific criteria related to their background and interests, which can offset part of the program's expenses. The university also provides guidance on external financing opportunities, such as Australian student loans and scholarships offered by government agencies and private organizations. For students who require additional financial support, Swinburne has partnerships with financial institutions to facilitate student loans and quick access to funds. It is advisable for students to strategize and plan their finances carefully before commencing the program, considering tuition fees, living expenses, study materials, and other costs. The university’s financial aid advisors are available to assist students in navigating these options, applying for scholarships, and understanding the terms of any financial agreements entered into. Many students combine part-time work with their studies to support themselves financially while gaining practical experience relevant to their career aspirations. Overall, the program aims to make quality design and business education accessible by offering multiple avenues for financial support, ensuring students can focus on their academic and professional development without undue financial stress.

The Bachelor of Design (Business) at Swinburne University of Technology is a comprehensive undergraduate program that aims to develop students' creative and strategic skills in the fields of design and business. This course is designed for individuals who are interested in exploring the intersection of visual communication, branding, marketing, and business strategy. The program provides a balanced curriculum that combines theoretical knowledge with practical application, enabling students to understand how design influences business outcomes and how business principles can inform innovative design solutions.

Throughout the course, students will engage with a wide range of topics including graphic design, user experience design, branding, advertising, project management, and entrepreneurial skills. The program emphasizes the importance of design thinking and encourages students to develop a user-centered approach to problem-solving. Students will also gain proficiency in industry-standard software and tools used in the design industry, preparing them for a range of career paths such as brand strategist, marketing manager, creative director, or business consultant.

The curriculum includes core subjects that cover foundational concepts in design and business, along with electives that allow students to specialize in specific areas of interest. Collaborative projects and industry placements are integral parts of the program, providing students with opportunities to apply their learning in real-world contexts and build professional networks. The program fosters innovative thinking and entrepreneurial mindset, equipping graduates with the skills needed to start their own ventures or contribute effectively within established organizations.

Upon completion, graduates of the Bachelor of Design (Business) will be well-prepared for dynamic roles in creative industries, marketing firms, advertising agencies, or within corporate businesses looking to integrate design strategy into their operations. The university’s strong links with industry and ongoing support services ensure students are connected with potential employers and industry leaders. Overall, this program offers a robust education that merges creativity with business acumen, preparing students to thrive in a competitive and ever-evolving marketplace.