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The Cox Review of Creativity in Business (2005), commissioned by the UK government, cites design as "what links creativity and innovation, it shapes ideas to become practical and attractive propositions for users or customers".
If you are currently employed in or would like to develop a career in product design, the Product Design and the Creative Economy MA course is ideal. It will develop your creative skills while also giving you an overview of how to manage the industry effectively within the creative economy.
By the end of the course, you will be equipped with the leading-edge knowledge and practical skills needed to succeed in this area of the creative economy.
Whatever your current job within the creative industries, no matter how much experience you have or what size of organisation you work for, Kingston´s Creative Industries programme is designed to suit you. We will provide you with the creative, leadership, entrepreneurship and management skills to succeed within the creative industries.
In Part 1 of your course, you will study with students from across all the Creative Industries programmes. In Part 2 of your course, you will study alongside fellow students who have opted to work towards the same specialist discipline.
Part 1: core modules
* Design Thinking and Entrepreneurship in Practice
* Design Thinking and Entrepreneurship in Practice
This corner-stone module provides you with 'hands on' experience of life in the creative economy through working together to create, design and manage a viable creative enterprise project.
This creative project will form the context for subsequent learning throughout the course.
* Managing Creativity and Innovation
* Managing Creativity and Innovation
This module aims to develop your entrepreneurial management behaviours, encouraging an approach to learning that copes with and enjoys uncertainty, risks and complexity.
The core curriculum of this module will underpin the knowledge and skills required for The Creative Economy module.
* Leadership in the Creative Economy
* Leadership in the Creative Economy
This module encourages you to learn experientially about leadership through performance and develop conceptual understanding of creative leadership and how it differs from more traditional approaches.
Where appropriate, you will apply your learning to leadership roles in the creative project developed within The Creative Economy module.
* Contemporary Issues in the Creative Economy
* Contemporary Issues in the Creative Economy
This module offers a range of optional learning experiences to complement the three core modules above. These include areas such as:
* * consultancy practice;
* cross-cultural management communication;
* creativity and consumption; and
* critical appraisal of the creative economy.
Specific learning outcomes for each student will be agreed with the course director, and may involve taught sessions, work-based learning, or a mixture of both.
Part 2: specialist modules
* Process
* Process
This module aims to orientate you within the Faculty, School and course context. It exploits interdisciplinary study opportunities and establishes the masters-level expectation.
It will enable you to:
* * research, explore, challenge and debate processes of creative endeavour within the field;
* develop and expand a sophisticated visual communication vocabulary;
* learn about design systems and creative and expedient technologies; and
* learn about the application to spatial design of processes of: * preconceived conceptualisation;
* intuitive trial and error / experimentation; and
* post-rationalisation and critical reflection.
* Focus
* Focus
This module aims to:
* * identify and critically evaluate themes universal to diverse design contexts;
* access industrial, professional and academic research operations; and
* give you an insight into the nature of focused lines of enquiry within universal design context themes.
It will enable you to develop focus and specificity. You will also undertake an analytical and creative focus design study within a universal design context theme. You will learn to:
* * critically evaluate a range of philosophical positions and see how they inform universal design themes; and
* initiate and realise a complex, innovative and focused practical design investigation within a universal design theme.
We will encourage you to establish constructive contacts with product designers at the forefront of their practice.
Part 3: personal project (choose one)
* Dissertation
* Dissertation
Your dissertation will focus on your specialist interest in advertising and will be relevant to your own career needs and aspirations.
Under the supervision of Kingston's qualified staff, it will be designed to connect you directly with current practice and will enhance your employability.
* Innovative Project
Assessment
A mixture of project work and formal assessments, including essays, case studies, reports and presentations, plus the final dissertation or business report (approx 15,000 words).
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.