StudyQA — Master: Digital Management — Hochschule Fresenius (Page 15)

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The growing digital transformation is changing products and services as well as whole industries. People must react to these rapid changes and manage the digital transformation actively and professionally. Companies and organisations have to deal with these types of challenges and must learn to understand these radical changes to be able to adapt to the situation.
The Master's programme Digital Management is offered at our campus in Cologne. It will offer well-known classical and the new digital management methods. Furthermore, advanced management methods complete the education and are fundamental for several practical applications based on case studies. Optional specialised modules offer the chance to deal with sustainable management, international digital law, electronic commerce, technical applications, and the important segment of consulting and marketing. Central Master competencies in fields of entrepreneurship, digital media, decision theory, finance management, organisation management, and business ethics will be taught.

Educational organisation

First Semester
Digital Entrepreneurship
Digital Economy
International Management
Leadership & Strategy
Behavioural Decision Making
Business Ethics

Second Semester
Digital Innovation
Digital Media
Finance Management
Case Study I Management
Two majors are to be chosen from following modules:
International Digital Law
Sustainable Management
Consulting & Marketing
Social Media Management I

Third Semester
Digital Transformation
Entrepreneurial Finance
Organisation Management
Case Study II Entrepreneurship
Two majors are to be chosen from following modules:
Electronic Commerce
Sociology & Communication
Technical Applications & Data Management
Social Media Management II

Fourth Semester
Case Study III Business Plan
Master's Thesis

Study abroad unit(s)

None

Forms of assessment

The Master of Arts in Digital Management programme is organised in modules. Each module consists of up to six contact hours per semester. Performance will be graded on the basis of final exams, presentations, and papers. Each module will be awarded with ECTS credits according to the required workload.

Course objectives

This Master's programme prepares students for the demands of globally operating companies and qualifies them for top positions or for founding their own company. Graduates of the Master's programme in Digital Management will find a broad range of areas in which they can apply their business administrative expertise and skills. Diverse positions (e.g., Investment Manager or Business Development Manager) may be found within the media and communication sector as well as other interesting business sectors.

Language requirements

Applicants must provide proof of their English skills through one of the following methods:

TOEFL (minimum 80 points internet-based)
IELTS (minimum 6.5)
minimum 60 ECTS from an English Bachelor's programme
internal test of Hochschule Fresenius

Academic requirements

University entrance qualification
Bachelor's degree with 180 ECTS credits and a grade of 2.5 and better (otherwise personal interview)
45 ECTS credits in business, economics, and/or communication science modules (otherwise internal assessment test)
English level B2