Digital Marketing

This Bachelor program is ideal if you wish to thrive in a creative environment and like to manage projects

This innovative curriculum presents a modern vision of businesses, marketing and an in-depth understanding of digital marketing,

This dynamic program gives a solid foundation in all aspects of business. Thanks to the management courses, you will gain a better understanding of company structures and environments. You will also gain excellent knowledge and strong skills in digital marketing, communication, public relations, sales, media, advertising and negotiation, to meet the challenges of this rapidly evolving sector. You will understand the impact of technology on businesses. 

This Bachelor program prepares you for brilliant careers as a marketing director, community manager, digital marketing manager, brand manager or consultant.

Employability: Our bachelor combines academic excellence, practical skills, technology and employability. Our innovative approach to studies includes industry examples, discussions, case studies, projects, group work and our digital platform. 

Program Content for Digital Marketing at the Institute of Finance and Management

The Digital Marketing program at the Institute of Finance and Management is designed to provide students with comprehensive knowledge and practical skills necessary to succeed in the dynamic and constantly evolving field of online marketing. The curriculum covers a broad range of topics essential for understanding and implementing effective digital marketing strategies in various business contexts.

Students begin their journey with foundational courses that introduce the core concepts of marketing principles, consumer behavior, and digital communication methods. They learn about the various digital channels available, including search engines, social media platforms, email marketing, and content marketing. Through case studies and real-world projects, students gain insight into how these channels can be integrated into cohesive marketing campaigns that reach targeted audiences.

A significant portion of the program is dedicated to Search Engine Optimization (SEO) and Search Engine Marketing (SEM), equipping students with techniques to improve website visibility and attract organic traffic. They explore tools such as Google Ads and analytics platforms to measure campaign performance and optimize advertising strategies for better return on investment.

Content creation and management are also key components of the program. Students delve into content strategy development, learn how to produce engaging multimedia content, and understand the importance of storytelling in brand building. They acquire skills in managing content management systems (CMS) and deploying effective content across digital platforms.

The program emphasizes data-driven decision making through courses on digital analytics and marketing metrics. Students learn to interpret data from analytics tools, assess campaign effectiveness, and make informed adjustments to marketing tactics. This analytical approach ensures that students can optimize campaigns for maximum impact and efficiency.

In addition, the program addresses the importance of social media marketing, including strategies for community engagement, social advertising, and reputation management. Students explore how to develop and implement social media campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter, tailored to different target audiences.

E-commerce and online sales strategies are also covered, providing students with knowledge on setting up and managing online stores, utilizing digital payment systems, and employing digital tools to enhance customer experience and increase sales.

Throughout the program, students engage in practical assignments, internships, and project work to apply their knowledge in real-world scenarios. They develop a digital marketing portfolio that showcases their skills and readiness to enter the professional market.

The Digital Marketing program at the Institute of Finance and Management aims to prepare graduates for various roles such as digital marketing specialist, social media manager, content strategist, SEO/SEM analyst, and e-commerce manager. The focus on both theoretical understanding and practical application ensures that students are well-equipped to thrive in the fast-paced digital economy.

ADMISSIONS REQUIREMENTS

• An application form
• A 300-400 words motivation letter
• High school diploma, Baccalaureate, A levels, Maturite or equivalent
• Copies of academic transcripts and certificates (in English)
• For non-native English speaker, provide proof of your English proficiency
• A letter of reference from your school or one of your professors (if possible)
• A copy of your passport photograph (ID) page
• One recent passport-sized, colour photograph, jpeg format (of yourself)
• A non-refundable application fee of CHF/EUR 150.-

The financing options for the Digital Marketing program at the Institute of Finance and Management are designed to accommodate a wide range of students' needs and financial situations. The institute offers various methods of funding, including government grants, scholarships, educational loans, and installment payment plans. Students are encouraged to explore scholarship opportunities that are available specifically for students pursuing degrees in marketing and related fields. These scholarships may be based on academic merit, financial need, or other criteria established by the institute. Educational loans are accessible through partnerships with financial institutions, allowing students to defer payments until after graduation or to pay in manageable installments during their studies. The institute also supports students in applying for government-funded educational loans, which often have favorable interest rates and flexible repayment options.

In addition, the institute provides flexible payment plans that enable students to pay tuition fees in monthly installments, reducing the financial burden in a single payment. Students can also consider tuition reimbursement programs if they are employed by companies that support further education, allowing the employer to financially assist their employee’s studies in digital marketing. The institute may offer partial or full scholarships based on academic achievement or participation in extracurricular activities related to marketing or digital media. In some cases, students can combine multiple funding sources, such as scholarships and loans, to fully finance their education.

Furthermore, the institute encourages students to seek external funding through government programs or private sponsorships available in their country of residence. International students are advised to consult with the admissions office to understand the specific financing options available to them. The institute provides detailed guidance on the application process for financial aid and encourages early application to maximize available resources. Overall, the financing studies at the Institute of Finance and Management in Digital Marketing are structured to support students financially while ensuring access to quality education and professional development opportunities in the rapidly evolving field of digital marketing.

FACTS AND FIGURES

• Length: 3 years
• Triple accreditation: ACBSP, IACBE, EDUQUA
• Degree awarded: Bachelor of Business Administration (with specialization in Digital Marketing)
• 41 courses: including a wide range of subjects
• Study mode: full time
• Small classes: 15- 20 students
• Excellent professor to student’s ratio: 1 to 6
• Language: courses taught in English or Bilingual (FR-EN)
• 2 intakes per year: October and March