Digital Marketing

This specialised postgraduate degree is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

The one-year course has been designed in line with the requirements of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing and its content reflects the very latest developments in the field, including location-based marketing, user experience, customer journey mapping and mobile marketing.
It focuses on the knowledge and skills you’ll need to be successful in modern marketing and you’ll build a portfolio of materials to present to future employers including created web content, video content, profile infographics, customer journey maps, campaign proposals and analytics.
The course offers the chance to complete a Masters’ consultancy project in place of a dissertation, and we’ll discuss that option with you towards the end of your first semester. You’ll also have the option to extend your studies by moving over to one of our two-year Digital Marketing MSc courses if you choose to.

You’ll be taught by experts who posses a real passion for marketing and its digital evolution, including guest lecturers.
The members of staff who deliver this course are recognised thought leaders in digital marketing and include a writer of a leading text on direct and digital marketing, PhD qualified academics and respected marketing practitioners. The team also has a great track record in preparing Northumbria students for the Institute of Direct and Digital Marketing (IDM) National Student Competition.

You’ll learn through a mix of lectures, seminars and workshops combining theory with case studies and examples. Guest lectures from visiting professionals will support your learning and industry practitioners will set live project briefs and offer personal feedback.
Given the ever-changing nature of the digital marketing field, you will be encouraged to innovate and apply emerging technologies to solve business problems.
You’ll be supported extensively with your personal and professional development, particularly around reflection, self-awareness and group skills and be offered the chance to take part in a residential weekend to build on these. You’ll also get the chance to develop leadership and management skills in both theoretical and real-life settings.
The main assessment method will be via individual assignments and business reports where you’ll be expected to take a deep and critical approach and demonstrate your ability to think widely about the issues presented. 
You’ll also be required to submit a 15,000 word, subject-specific dissertation where you’ll explore a digital theme in depth, applying research skills and methodologies that will be covered as part of your dissertation preparation.
You will have the option to undertake a Masters’ consultancy project as an alternative to the dissertation, which will be discussed during the course.

• Marketing Metrics and Analysis 
• Strategic Marketing in the Digital Era 
• The Digital Customer Journey: Data, Profiling and CRM 
• Digital Campaign Management and Media
• Dissertation Preparation and Research Methods
• Developing Global Management Competencies I
• Developing Global Management Competencies II 
• Academic and Professional Development 
• NBS Masters Consultancy Project 
• The Newcastle Business School Masters Dissertation

Requirements

• You should hold a first degree in any discipline (the normal entry requirement is a honours degree, minimum lower second class), whilst others are welcome to apply because of their relevant work experience.  You must have a clear commitment to a professional career in the marketing profession, particularly in its digital areas of application.
• Overseas applicants should have an IELTS score of 6.5. International students without the required level of English may be asked to undertake additional English language training.
• Fully completed application form
• Personal Email address must be included on application form
• Transcripts and/or certificates (including a certified translation if not in English)
• Passport - copy of personal details page
• Proof of financial sponsorship if applicable
• Reference
• Confirmation of immigration history including copies previous and current visas if applicable

Scholarships

• International Academic Scholarships
• Early Payment Discount
• Chevening Scholarships