Imagineering

Imagineering at Breda University of Applied Sciences offers an innovative and interdisciplinary programme that combines creativity, technology, and engineering to develop cutting-edge entertainment attractions, themed environments, and interactive experiences. Designed for students passionate about the entertainment industry, this programme integrates principles of design, engineering, storytelling, and digital technology to prepare graduates for the rapidly evolving field of themed entertainment. Throughout the programme, students will engage in project-based learning, working on real-world challenges such as the design of amusement parks, museums, visitor centers, and immersive experiences across various media platforms. The curriculum emphasizes hands-on training in conceptualization, technical development, construction, and maintenance of entertainment systems, with a strong focus on sustainable and user-centered design practices. Students will have access to state-of-the-art facilities, including prototyping labs, animation studios, and virtual reality environments, enabling them to transform innovative ideas into tangible concepts. Expert lecturers and industry partners facilitate exposure to current trends and technological advancements. The programme also fosters entrepreneurial skills, encouraging students to develop business models for entertainment ventures. Graduates of the programme will be well-equipped to work internationally in the entertainment design industry, contributing to projects that delight audiences and push the boundaries of creativity and technology. With a comprehensive approach that blends theory and practice, Imagineering prepares students for a successful career as creative professionals capable of designing memorable and impactful entertainment experiences.

The Bachelor of Science in Imagineering at Breda University of Applied Sciences offers a comprehensive and multidisciplinary education focused on the creative and technical aspects of designing immersive experiences and innovative entertainment solutions. This program prepares students to become versatile professionals capable of conceptualizing, developing, and implementing cutting-edge projects in the fields of theme parks, theme hotels, live shows, interactive exhibits, and other immersive environments. Throughout the program, students acquire a solid foundation in design principles, storytelling, visual arts, and technology, combined with hands-on practical experience. The curriculum covers key topics such as 3D modeling, virtual reality, augmented reality, scenography, lighting design, project management, and sustainability. Students learn to integrate artistic creativity with technical expertise, ensuring their ability to develop feasible and engaging concepts that captivate audiences while adhering to safety and operational standards. The program emphasizes teamwork, problem-solving, and innovative thinking, encouraging students to work collaboratively on real-world projects, internships, and industry collaborations. Additionally, students have opportunities to visit industry sites, attend workshops by professionals, and participate in live projects to gain practical insights into the sector. The program aims to foster an entrepreneurial mindset, preparing graduates to contribute to the dynamic fields of entertainment engineering, experience design, and media production. Graduates of the Imagineering program will be equipped with the skills needed to thrive in a rapidly evolving industry, where creativity, technology, and storytelling intersect to create memorable, high-impact experiences for diverse audiences worldwide.

Other requirements

The financing of the Bachelor’s program in Imagineering at Breda University of Applied Sciences is primarily structured around a combination of government grants, student tuition fees, and additional financial support options. As a public university in the Netherlands, Breda University of Applied Sciences benefits from Dutch government funding, which helps to subsidize educational costs for domestic and EU/EEA students. For EU/EEA students, tuition fees are set annually by the Dutch government and are significantly lower than private university fees, fostering accessible education. Non-EU/EEA students generally pay higher tuition fees, which are established by the university and subject to yearly adjustments; these fees are intended to cover the costs related to program delivery, facilities, and resources.

Students have the option to apply for various scholarships and grants that support international students, including university-specific scholarships, the Holland Scholarship, and financial aid programs provided by the Dutch government. These financial aids are aimed at alleviating the costs associated with tuition, accommodation, and living expenses. Breda University of Applied Sciences also encourages students to seek external funding sources, such as private scholarships, sponsorships, and student loans, where available.

Furthermore, students may benefit from part-time work opportunities on or near campus, which serve as supplementary income sources. The university offers career services and guidance on part-time employment that aligns with students’ schedules and visa regulations, especially for international students. International students should also explore visa and residence permit regulations, which may include work restrictions and requirements that could influence their ability to supplement their income during studies.

The Dutch government’s policies towards international education and the availability of financial support schemes are designed to make higher education accessible and affordable, aligning with broader European objectives to promote mobility and academic excellence. Overall, the funding structure for the Imagineering program combines public financial support, institutional scholarships, external grants, and personal income through work, forming a comprehensive approach to financing the studies. This financial framework ensures that students can focus on their educational pursuits without undue economic barriers, fostering an academic environment conducive to innovative learning and career development in the field of Imagineering.

Imagineering at Breda University of Applied Sciences is an innovative and interdisciplinary program designed to prepare students for the dynamic field of experience design, immersive environments, and creative storytelling. This program focuses on developing the skills needed to conceive, design, and realize captivating experiences across various domains such as entertainment, events, theme parks, exhibitions, and virtual environments. Students learn to combine elements of storytelling, technology, architecture, and psychology to craft compelling and engaging experiences tailored to diverse audiences.

The curriculum emphasizes hands-on learning through project-based assignments, collaborations with industry partners, and practical internships, allowing students to apply theoretical knowledge in real-world contexts. Courses cover a broad spectrum of topics, including experience design, scenography, interactive media, sound and lighting design, and user-centered design principles. The program also explores emerging technologies like virtual and augmented reality, gamification, and digital storytelling, preparing students for future developments in the field.

Students are encouraged to develop their creative problem-solving skills, innovation capacity, and capacity for teamwork and communication. The program promotes a global perspective by exposing students to international trends and practices in experience creation. Faculty members are experienced professionals and researchers who provide mentorship and industry insights, fostering an environment of creativity and experimentation.

Graduates of the Imagineering program are equipped to pursue careers as experience designers, creative directors, project managers, technical specialists, and consultants within entertainment, event management, museums, and experiential marketing sectors. The program’s strong industry links and emphasis on practical skills aim to facilitate employment opportunities upon graduation, supporting students' transition into successful professional careers in the vibrant field of experience design and immersive experiences.