Graphic Design

The Bachelor of Arts in Graphic Design at Rotterdam University of Applied Sciences offers a comprehensive and hands-on education in the dynamic field of visual communication. This programme is designed to equip students with the essential skills, knowledge, and creative mindset needed to excel as professional graphic designers in a rapidly evolving digital landscape. Throughout the programme, students engage in a variety of projects that foster innovative thinking, technical proficiency, and an understanding of current industry trends. The curriculum covers core areas such as typography, branding, visual identity, illustration, packaging design, digital media, and user experience design. Students learn to develop concepts from initial idea to final execution, ensuring their work communicates effectively across diverse media and target audiences. The programme emphasizes a strong foundation in design principles, alongside critical thinking and problem-solving skills, enabling graduates to create impactful visual solutions for clients, organizations, and society. Collaboration plays a key role; students work closely with peers and industry professionals, participating in workshops, internships, and real-world projects that simulate professional practice. Rotterdam University of Applied Sciences benefits from its strategic location and strong ties with the creative industry, providing students with ample networking opportunities and exposure to current market demands. The teaching approach combines theory with practical application, utilizing state-of-the-art facilities and digital tools to prepare students for the challenges and opportunities of contemporary graphic design. Graduates of this programme are well-prepared to pursue careers as graphic designers, art directors, brand consultants, or start their own creative ventures. With a focus on innovation, sustainability, and social responsibility, the Bachelor of Arts in Graphic Design aims to develop forward-thinking designers who can make a positive impact through visual storytelling and design excellence.

What will you learn at the academy?

The connection between the profession and an innovative, open, individual and artistic outlook are at the heart of graphic design. You will learn how to develop the "tools", knowledge and skills required for the profession and use them for your personal design mentality. Your personal design mentality entails creative research, the desire to be innovative and bring innovation to the world around you, to experiment, to self-reflect, to adopt a critical attitude to the media, and to think and act in cross-media terms.

As a graphic designer you visualize the message and are responsible for it. You may sometimes be the initiator of the message. In this case, design and art almost merge. You develop the form in which a message will go out into the world. You design the experience that goes with the message.

After completing our study programme, you will be equipped to start your own business, or work as a freelancer or at a design agency. You will design house styles and decors and design for magazines, books, newspapers, websites, leaders, and posters. Your designs will appear in the public arena, on textiles, on the internet and on new media carriers such as the iPad.

The Graphic Design Bachelor's degree program at Rotterdam University of Applied Sciences requires applicants to have a relevant pre-university diploma or equivalent qualification demonstrating the necessary academic skills. Applicants must submit a complete application form, including a portfolio showcasing their creative and technical skills in graphic design and related fields. The portfolio should demonstrate originality, visual communication skills, technical proficiency, and the ability to think critically about design problems. In some cases, an interview or assessment may be conducted to evaluate the applicant's motivation, creativity, and potential for the program.

For international students, proof of English language proficiency is typically required, such as IELTS or TOEFL scores, unless their previous education was conducted in English. Furthermore, applicants might need to meet specific academic prerequisites, such as prior coursework in arts, design, or related subjects. The selection process emphasizes demonstrated artistic talent, originality, and an understanding of design principles, aesthetics, and visual storytelling.

There are no specified minimum grade requirements published, but competitive applicants usually possess a strong portfolio and relevant experience. The program values diversity in applicant backgrounds, including those from different art disciplines and cultural perspectives. Additionally, applicants should be prepared to participate in creative activities and be open to exploring innovative approaches within the design field.

Admission decisions are based on a holistic review of the application, including academic records, portfolio, motivation letter, and interview results if applicable. Due to the creative nature of the program, applicants are encouraged to showcase their individual style and perspective in their submitted materials. The program seeks motivated individuals who are eager to develop their skills further and contribute to the dynamic field of graphic design, with a focus on sustainable, innovative, and user-centered design solutions.

The Rotterdam University of Applied Sciences offers diverse financing options for students enrolled in the Bachelor Program in Graphic Design. Students can apply for government-funded student loans and grants through the Dutch government, which are available to both Dutch and international students meeting certain residency and nationality criteria. These loans typically cover tuition fees and provide living allowances to support students during their studies. Additionally, the university itself offers various scholarships and bursaries aimed at talented students, which may be awarded based on academic performance, portfolio quality, or financial need. International students are encouraged to seek external funding sources, such as country-specific scholarships, private foundations, or EU-funded programs, which can supplement their income during their studies. Part-time work opportunities are also available in the local area, including on-campus jobs and internships, allowing students to earn supplemental income while gaining practical experience. The university’s financial aid office provides comprehensive guidance and counseling to help prospective and current students navigate the application processes for these funding options. Furthermore, students are advised to explore student discounts, housing allowances, and budget planning resources provided by the university to manage their costs effectively. Overall, the financing of the Graphic Design programme at Rotterdam University of Applied Sciences is designed to be flexible and accessible, supporting students from diverse backgrounds in achieving their academic and professional goals.

The Bachelor of Arts in Graphic Design at Rotterdam University of Applied Sciences offers students a comprehensive education in visual communication, focusing on developing practical skills, creative thinking, and professional competencies. The program is designed to prepare students for a dynamic career in the graphic design industry by combining theory with hands-on practice. Students engage with a wide range of topics, including typography, branding, illustration, digital media, and interactive design, ensuring they acquire a versatile skill set suitable for various sectors such as advertising, publishing, and digital media.

Throughout the programme, students work on real-world projects, often collaborating with clients and industry partners, which helps them understand the professional environment and develop their portfolio. The curriculum emphasizes innovation, experimentation, and critical reflection, encouraging students to develop individual styles while adhering to client and market requirements. The use of modern design software and tools is integrated into the coursework, ensuring graduates are proficient in industry-standard applications.

The program is delivered in a stimulating learning environment, combining theoretical lessons with workshops, studio sessions, and group assignments. Students receive guidance from experienced faculty members who are active practitioners and researchers in the field of graphic design. Guest lectures, workshops, and excursions are regularly organized to expose students to the latest trends and practices in the industry.

Graduates of the Graphic Design program at Rotterdam University of Applied Sciences are well-equipped to enter a competitive job market, finding employment in design studios, advertising agencies, media companies, or establishing their own practices. The program also encourages entrepreneurial thinking, and supports students in developing their own business ideas related to design. The university’s strong network of industry contacts provides valuable opportunities for internships and collaborative projects, enhancing employability and professional development.

The language of instruction is primarily English, catering to international students and preparing them for global careers. The program duration is typically three years, leading to a Bachelor’s degree, and students are required to complete a final project that demonstrates their comprehensive understanding and creative ability in graphic design. Overall, this program at Rotterdam University of Applied Sciences combines practical skills with artistic development, positioning graduates for successful careers in a rapidly evolving visual communication landscape.