Graphic Design

"Graphic Design at Avans University of Applied Sciences offers a comprehensive and practical curriculum designed to develop innovative and skilled visual communication professionals. The program focuses on fostering creative thinking, technical proficiency, and strategic understanding of visual media to prepare students for diverse careers in the design industry. Throughout the course, students engage with a variety of design disciplines, including branding, illustration, digital media, typography, and user-centered design, enabling them to craft compelling visual narratives across various platforms.

The program integrates hands-on project work, industry collaborations, and modern design techniques to ensure graduates are well-equipped to meet current market demands. Students learn to utilize industry-standard software and tools, develop a unique design perspective, and effectively communicate ideas visually. Emphasis is placed on sustainability, social responsibility, and innovation, encouraging students to consider the broader impact of their work.

From small-scale branding projects to large multimedia campaigns, students gain valuable experience that bridges theory and practice. They are guided by experienced educators and industry partners who provide mentorship and insights into the latest trends and technologies. The curriculum also includes opportunities for internships and international exchange, broadening students' global outlook and professional network.

Upon completing the program, graduates will possess a strong portfolio demonstrating their versatility, technical skills, and creative vision. They are prepared for careers as graphic designers, visual communicators, art directors, or freelance creatives. The Graphic Design program at Avans University of Applied Sciences aims to nurture forward-thinking designers who can make meaningful contributions to the visual landscape and adapt to the evolving digital world."

The Bachelor’s programme in Graphic Design at Avans University of Applied Sciences offers a comprehensive and dynamic education that prepares students to become innovative and skilled graphic designers. Throughout the programme, students develop a deep understanding of visual communication principles, combining creativity with technical expertise to produce compelling visual content across various media. The curriculum covers fundamental design theories, color theory, typography, illustration, and digital design techniques, ensuring students acquire a solid foundation in both traditional and modern design practices. Students engage with a broad spectrum of projects, including branding, packaging, digital interfaces, and multimedia campaigns, fostering versatile skills applicable in numerous industries.

The programme emphasizes a hands-on approach, encouraging students to experiment, think critically, and solve complex visual problems. Collaboration is a key component, with students working in teams to simulate real-world design processes and client interactions. They learn to use industry-standard software such as Adobe Creative Cloud Suite, along with emerging digital tools, to bring their creative ideas to life effectively and efficiently. Critical reflection and feedback are integral parts of the learning process, guiding students to refine their work and develop a unique design voice.

In addition to technical skills, the programme focuses on the cultural and societal context of design, promoting an understanding of the ethical responsibilities and sustainability issues associated with visual communication. Students are encouraged to explore personal artistic interests while aligning their work with contemporary design trends and market demands. The programme also offers opportunities for international exchange and internships, providing valuable industry insights and global perspectives.

Graduates of the Graphic Design programme are prepared for a diverse range of careers including branding specialist, art director, digital designer, and freelance artist. With a strong portfolio and professional attitude, students are well-equipped to enter the competitive creative industry and contribute meaningfully to innovative visual communication initiatives. The programme at Avans University of Applied Sciences is committed to nurturing aspiring designers who are both commercially competent and socially conscious, ready to shape the visual landscape of the future.

Admission requirements

The selection committee (made up of two tutors who teach in the Master's programme) assesses the level of proficiency during the entrance examination (selection assessment). Written proficiency will be assessed through an existing dissertation or a given assignment.

Other requirements

1. taaltoets cijfer The selection committee (made up of two tutors who teach in the Master's programme) assesses the level of proficiency during the entrance examination (selection assessment). Written proficiency will be assessed through an existing dissertation or a given assignment.

The Graphic Design bachelor's degree programme at Avans University of Applied Sciences offers students various options for financing their studies. Tuition fees are a primary consideration for prospective students. For Dutch students, the annual tuition fee is approximately €2,300, consistent with the standard rate for bachelor's degree programmes at Avans. International students from outside the European Union may pay higher tuition fees, typically around €9,000 per year, depending on specific regulations and updates from the university. These costs cover access to lectures, workshops, and other academic resources essential for the successful completion of the programme.

In addition to tuition fees, students should budget for living expenses, which include accommodation, meals, transportation, study materials, and personal expenses. The overall cost of living in the Netherlands varies but is generally estimated at around €800–€1,200 per month. Students are encouraged to explore scholarships and grants offered by Avans University of Applied Sciences, the Dutch government, and external organizations to help offset these costs. Avans participates in various scholarship programmes aimed at supporting talented students, both domestic and international.

Financial aid options in the Netherlands also include student loans, which are available through the Dutch government for eligible students. These loans generally require repayment after graduation and are meant to cover living expenses rather than tuition fees. Students are advised to check eligibility criteria and application deadlines for these loans.

Part-time work is another viable option for students to finance their studies. The Netherlands has a flexible policy regarding student employment, allowing international students to work up to 16 hours per week during the academic year and full-time during holidays. Many students find part-time work in retail, hospitality, or creative industries, which can provide additional income.

International students can also seek external funding sources, such as private scholarships, grants from their home countries, or sponsorships. It’s important for students to plan their finances ahead of time, considering all possible sources of income and expenses.

Finally, Avans University of Applied Sciences provides financial counseling and support services to help students manage their budgets effectively and navigate the financial aspects of studying abroad. Prospective students are encouraged to contact the university’s admissions and financial aid offices for personalized assistance and the latest information on available funding options.

Graphic Design at Avans University of Applied Sciences is a dynamic and comprehensive Bachelor's degree program that prepares students for a creative and competitive career in visual communication. The program emphasizes developing strong conceptual and technical skills, enabling students to produce compelling visual content across various mediums. Throughout the course, students explore a range of design disciplines, including branding, advertising, digital media, illustration, and interaction design. The curriculum combines theoretical knowledge with practical assignments, fostering an innovative mindset and encouraging experimentation. Students learn to utilize industry-standard software and tools, while also honing their hand-drawing and conceptual thinking abilities. The program promotes collaborative projects and real-world assignments, often in partnership with companies and creative agencies, to provide students with valuable industry experience. Internationalization is a key aspect of the program, with opportunities for students to participate in exchange programs, workshops, and internships abroad. The faculty comprises experienced professionals and academics who mentor students and help them develop a personal design style aligned with current market trends. Graduates of Graphic Design are well-equipped to pursue careers as graphic designers, art directors, visual artists, or start their own creative ventures. The program is designed to foster innovation, critical thinking, and a strong portfolio development process, ensuring students are prepared for the evolving demands of the visual communication industry.