International Business Administration in Marketing and Communication at Wittenborg University of Applied Sciences offers a comprehensive and globally-focused education designed to prepare students for successful careers in the dynamic fields of marketing, communication, and international business. The programme combines core business disciplines with specialized modules in marketing strategies, digital communication, branding, market research, and intercultural communication, enabling students to develop a deep understanding of global markets and consumer behavior. Throughout the course, students gain practical skills through real-world projects, internships, and collaborations with industry partners, fostering a hands-on learning environment that bridges theory and practice. The curriculum emphasizes critical thinking, strategic planning, digital competence, and effective communication skills, equipping graduates to operate confidently in multicultural environments and diverse organizations. With a strong emphasis on innovation and entrepreneurship, the programme encourages students to develop creative solutions to complex business challenges. Delivered in a multicultural setting with international faculty and students, the programme promotes intercultural awareness and global networking opportunities. Graduates of this programme are well-prepared for roles such as marketing manager, brand manager, communication specialist, or business development executive in various sectors including retail, technology, hospitality, and consultancy. The programme is also structured to facilitate further academic pursuits or entrepreneurial ventures. With a focus on sustainability, ethical business practices, and responsible marketing, students are trained to become responsible global business leaders. By the end of the programme, students will have acquired a solid foundation of theoretical knowledge and practical expertise needed to excel in competitive international markets, making them highly attractive to prospective employers worldwide.
The International Business Administration in Marketing and Communication program at Wittenborg University of Applied Sciences is designed to equip students with a comprehensive understanding of modern business practices, focusing specifically on marketing strategies and communication skills in an international context. Throughout the program, students will explore core business concepts, including management, finance, entrepreneurship, and strategic planning, with an emphasis on their application in global markets. The curriculum integrates theoretical knowledge with practical skills, ensuring graduates are prepared to meet the demands of today’s dynamic business environment.
Students will delve into advanced marketing techniques, including digital marketing, market research, consumer behavior analysis, brand management, and advertising. They will also develop strong communication competencies, learning how to craft compelling messages across various media platforms, engage with diverse audiences, and manage public relations effectively. The program emphasizes the importance of intercultural communication, enabling students to operate confidently in diverse international settings.
Furthermore, the program offers practical experience through internships, group projects, and real-world case studies, fostering analytical thinking and problem-solving skills. Students will learn about ethical considerations in marketing and communication, data analysis, and how to leverage new technologies for innovative marketing solutions. The curriculum is designed to prepare graduates for careers in marketing departments, communication agencies, global corporations, or to pursue entrepreneurial endeavors.
The program is delivered in English and is tailored for international students who aim to develop a global mindset and a deep understanding of international business processes. With a combination of academic theory, practical application, and intercultural exposure, graduates of this program will be well-equipped to excel in various roles across the marketing and communication sectors worldwide.
Admission requirements
MBO of HAVO
Other requirements
- relevant mbo diploma MBO of HAVO
- relevant mbo diploma MBO of HAVO
- intake gesprek Intake
- intake gesprek Intake
- taaltoets cijfer IELTS 6.0 or equivalent
- taaltoets cijfer IELTS 6.0 or equivalent
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
The International Business Administration in Marketing and Communication program at Wittenborg University of Applied Sciences offers various financing options to support students throughout their studies. Tuition fees for this program are structured to provide transparency and affordability for both domestic and international students. The current tuition fee for the Bachelor's degree program is approximately €9,750 per year, which covers the full duration of the program, typically three years. Additional costs may include registration fees, examination fees, and other administrative expenses, which are generally outlined at the time of enrollment.
Students have several options to finance their studies. Wittenborg University encourages prospective students to explore scholarships, grants, and sponsorship opportunities available through the university and external organizations. The university offers a limited number of merit-based scholarships based on academic achievement, which can significantly reduce the financial burden. Furthermore, students can apply for government student loans or financial aid in their home countries, depending on their nationality and eligibility.
Part-time work opportunities are available for students to earn extra income during their studies. Wittenborg is located in a vibrant university city that provides various part-time employment options, either on-campus or nearby. International students can benefit from work permits that allow them to work during semester breaks or a limited number of hours per week, in accordance with Dutch immigration regulations.
Private financing options such as student loans from banks or financial institutions may also be utilized by students, provided they meet the necessary eligibility criteria. In addition, some students choose to engage in sponsorship programs from their governments or private entities, which can cover tuition fees and living expenses. It is recommended for students to consult with the university's admissions office or financial aid advisors to explore all available options and ensure compliance with relevant regulations.
Living costs are an important aspect of financing studies at Wittenborg University. The average monthly living expenses in Apeldoorn, where the university is located, are estimated to be around €900 to €1,200, including accommodation, food, transportation, insurance, and personal expenses. Students are advised to budget accordingly and plan their finances carefully before and during their studies.
Overall, Wittenborg University of Applied Sciences provides a range of financial support mechanisms aimed at making higher education accessible and affordable for its students. It is essential for prospective students to research and apply for the appropriate financial aid, plan their budgets, and seek guidance from the university’s financial services to ensure a smooth and successful educational journey in International Business Administration in Marketing and Communication.
The International Business Administration in Marketing and Communication programme at Wittenborg University of Applied Sciences offers students a comprehensive education in fundamental and advanced aspects of business management, with a specific focus on marketing and communication strategies in an international context. This programme is designed to prepare students for dynamic careers in global business environments by equipping them with practical skills, theoretical knowledge, and multicultural understanding. The curriculum covers core business disciplines such as management, economics, finance, and human resources, alongside specialized modules in marketing strategies, consumer behavior, brand management, digital marketing, and corporate communication. Students also gain insight into international business laws, ethics, and intercultural communication, essential for operating effectively across diverse markets.
The programme emphasizes practical learning through case studies, project work, internships, and collaboration with international companies, fostering real-world experience. Wittenborg's close ties with the business community enable students to engage in projects that reflect current market trends and challenges. The teaching approach encourages critical thinking, creativity, and strategic planning, preparing graduates to develop innovative marketing campaigns, manage communication channels, and analyze market data for strategic decision-making. The programme also utilizes modern teaching tools, digital platforms, and industry-standard software to ensure students are well-versed in current technological applications in marketing and communication.
Students have opportunities to participate in international internships, exchange programmes, and workshops, expanding their global network and understanding of international markets. Wittenborg's diverse student body and multicultural environment enhance intercultural awareness, a vital skill in international business. Upon graduation, students are equipped to pursue careers in marketing management, communication consultancy, brand development, market research, and digital marketing roles within multinational corporations, advertising agencies, public relations firms, or as entrepreneurs. The programme aims to develop versatile business professionals who are capable of adapting to the fast-changing landscape of global commerce and communication, fostering innovation, strategic thinking, and ethical awareness throughout their careers.
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