International Business Administration in Marketing and Communication

Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally. Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy. Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!

Instruction modes

case study, computer exercise, computer modeling, design project, excursion, exhibition, group assignment, group discussion, individual assignment, internship, lecture, literature study, oral presentation, portfolio, practicum, project, research, research project, research proposal, self evaluation, self study, seminar, traineeship, tutorial, working group, workshop

Accreditation: FIBAA

Erasmus Mundus program: This is an Erasmus Mundus program.

Admission requirements

MBO of HAVO

Other requirements

1. relevant mbo diploma MBO of HAVO
2. relevant mbo diploma MBO of HAVO
3. intake gesprek Intake
4. intake gesprek Intake
5. taaltoets cijfer IELTS 6.0 or equivalent
6. taaltoets cijfer IELTS 6.0 or equivalent