Marketing Analytics

You will be required to deliver the sophisticated marketing information that lies behind every ingenious marketing decision. Acquire the ability to use state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way to improve marketing decision-making. You should be capable of analytical thinking, using statistical tools, and have a strong interest in what drives marketing outcomes. A Tilburg University Master's program in Marketing Research offers you: * State-of-the-art knowledge taught by accomplished academics. * Learning that is practice-oriented, where everything you learn is applied to real or simulated marketing dilemmas. * Excellent career prospects with marketing research being an increasingly important part of the marketing strategy in many companies. You will be qualified to pursue positions as a marketing researcher, consultant, market analyst, or to follow a PhD track. Ranking #4 in Europe in the field of Marketing Research Productivity - UT Dallas Business School Research Rankings Best Specialist University in the Netherlands - Elsevier Best Studies

Instruction modes

case study, literature study, oral presentation, computer exercise, research, research proposal, tutorial, lecture, working group, group assignment, workshop, individual assignment, self study, seminar

Accreditation: AACSB, NVAO

Erasmus Mundus program: This is an Erasmus Mundus program.

The Master’s programme in Marketing Analytics at Tilburg University offers a comprehensive and in-depth education designed to equip students with advanced skills in data analysis, marketing strategies, and consumer behavior. This innovative programme focuses on integrating quantitative methods with marketing theory to enable students to derive actionable insights from complex data sets. Throughout the programme, students will learn to apply statistical and econometric techniques, manage large datasets, and utilize modern analytics tools and software to inform marketing decisions. The curriculum combines core courses in marketing management, consumer psychology, and digital marketing with specialized courses in data mining, predictive modelling, marketing metrics, and experimental design.

Students will also gain hands-on experience through practical projects, internships, and collaborations with industry partners. These real-world applications help bridge the gap between theory and practice, preparing graduates for careers in marketing analytics, data-driven marketing, business intelligence, and consultancy. The programme emphasizes critical thinking and problem-solving skills, encouraging students to develop innovative approaches to marketing challenges and to utilize data ethically and responsibly.

Throughout their studies, students will have access to Tilburg University’s extensive resources, including state-of-the-art analytics labs and software. The programme also benefits from a strong network of academic and industry contacts, providing valuable opportunities for networking, mentorship, and career development. Graduates of the Master’s in Marketing Analytics will be well-equipped to analyze consumer data, develop marketing strategies, and contribute to data-driven decision-making processes in a variety of organizational settings. The programme’s interdisciplinary approach ensures that students are prepared to meet the evolving demands of the marketing profession in a digital and data-rich environment.

Admission requirements

Proficiency in English is required. Students who obtained their Bachelor's degree in the Netherlands, native English speakers and applicants with a Bachelor's degree from a programme entirely in English are admitted without an English proficiency test.

Other requirements

1. taaltoets cijfer Proficiency in English is required. Students who obtained their Bachelor's degree in the Netherlands, native English speakers and applicants with a Bachelor's degree from a programme entirely in English are admitted without an English proficiency test.
2. vooropleiding (ISPAC: vereiste vooropleiding) University Bachelor's degree in Business, Business Economics or Management, Marketing Research
3. ingangstoets GMAT

The Master's in Marketing Analytics at Tilburg University offers various financing options for prospective students. Tuition fees for the program are set annually and vary depending on the student's nationality. For EU/EEA students, the standard tuition fee is approximately €2,209 per year, while non-EU/EEA students are required to pay around €16,000 per year. These fees cover the full duration of the program, typically one year for full-time students.

Students are encouraged to explore financial aid opportunities such as scholarships, grants, and loans. Tilburg University provides several scholarship programs specifically aimed at international students, including the Tilburg School of Economics and Management Scholarship and other university-wide financial aid options. Eligibility criteria for these scholarships often include academic excellence and, in some cases, financial need. Scholarship applications usually have deadlines several months before the start of the academic year, and successful applicants receive a partial or full tuition waiver.

In addition to scholarships, students may consider external funding sources, such as government grants, student loans, or sponsorships from private organizations. Many countries offer loan programs for students studying abroad, which can be used to cover tuition fees and living expenses in the Netherlands. International students are advised to contact their home country's education or finance authorities to explore available options.

Living expenses in Tilburg are estimated to be around €900 to €1,200 per month, which includes accommodation, food, transportation, health insurance, and personal expenses. Students are recommended to budget accordingly and may seek part-time work opportunities to supplement their income. Dutch immigration regulations allow international students to work up to 16 hours per week during the academic year and full-time during breaks, providing an additional source of income.

International students should also consider the costs associated with health insurance, which is mandatory for non-EU/EEA students. The Netherlands has a healthcare system that requires students to have health insurance coverage, which can be obtained either through Dutch providers or international plans that meet Dutch requirements.

Overall, financing the Master's in Marketing Analytics requires careful planning, and students are advised to start their financial arrangements well in advance of their study start date. The university’s financial aid office provides guidance and support to help students identify suitable funding opportunities and manage their finances throughout their studies.

Marketing Analytics at Tilburg University is a specialized master's program designed to equip students with advanced skills to analyze and interpret marketing data, enabling evidence-based decision making in marketing practices. The program emphasizes quantitative methods and data-driven approaches, combining marketing theory with practical applications in analyzing consumer behavior, market trends, and campaign performance. Students learn how to utilize state-of-the-art analytics tools and software, including R, Python, and specialized marketing analytics platforms, to extract valuable insights from complex datasets.

The curriculum covers a range of topics such as consumer behavior analysis, marketing research methods, digital marketing analytics, customer segmentation, predictive modeling, and marketing performance measurement. By integrating these areas, the program prepares students to address real-world marketing challenges with analytical rigor. The program also highlights the importance of ethical considerations and responsible data handling, reflecting the evolving landscape of data privacy and compliance.

Students benefit from a strong emphasis on practical experience through case studies, seminars, and project work in collaboration with industry partners. This practical focus enhances their ability to translate theoretical knowledge into actionable marketing strategies. The program is delivered with an international perspective, fostering multicultural understanding and preparing students for global careers in marketing analytics across various industries.

Graduates of the program are qualified for roles such as marketing analyst, data scientist, consumer insights specialist, digital marketing analyst, and market research consultant. The program’s strong linkage with Tilburg University's vibrant research community and partnerships with leading companies provides students with excellent networking and internship opportunities.

The language of instruction is English, accommodating both Dutch and international students. The program typically spans one year for full-time students, with options for part-time study in certain formats. Admissions are competitive and generally require a relevant academic background, proficiency in English, and motivation aligned with analytical problem-solving and marketing innovation.

Overall, the Master in Marketing Analytics at Tilburg University offers a comprehensive education that combines theoretical foundations with practical skills, preparing graduates for successful careers in the fast-evolving field of marketing analytics.