Marketing Analytics

You will be required to deliver the sophisticated marketing information that lies behind every ingenious marketing decision. Acquire the ability to use state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way to improve marketing decision-making. You should be capable of analytical thinking, using statistical tools, and have a strong interest in what drives marketing outcomes. A Tilburg University Master's program in Marketing Research offers you: * State-of-the-art knowledge taught by accomplished academics. * Learning that is practice-oriented, where everything you learn is applied to real or simulated marketing dilemmas. * Excellent career prospects with marketing research being an increasingly important part of the marketing strategy in many companies. You will be qualified to pursue positions as a marketing researcher, consultant, market analyst, or to follow a PhD track. Ranking #4 in Europe in the field of Marketing Research Productivity - UT Dallas Business School Research Rankings Best Specialist University in the Netherlands - Elsevier Best Studies

Instruction modes

case study, literature study, oral presentation, computer exercise, research, research proposal, tutorial, lecture, working group, group assignment, workshop, individual assignment, self study, seminar

Accreditation: AACSB, NVAO

Erasmus Mundus program: This is an Erasmus Mundus program.

Admission requirements

Proficiency in English is required. Students who obtained their Bachelor's degree in the Netherlands, native English speakers and applicants with a Bachelor's degree from a programme entirely in English are admitted without an English proficiency test.

Other requirements

1. taaltoets cijfer Proficiency in English is required. Students who obtained their Bachelor's degree in the Netherlands, native English speakers and applicants with a Bachelor's degree from a programme entirely in English are admitted without an English proficiency test.
2. vooropleiding (ISPAC: vereiste vooropleiding) University Bachelor's degree in Business, Business Economics or Management, Marketing Research
3. ingangstoets GMAT