Marketing Research

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The Master's program in Marketing Research equips you with the expertise needed to pursue a career as a highly-trained marketing analyst - where you will be required to deliver the sophisticated marketing information that lies behind every ingenious marketing decision.

Acquire the ability to use state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way to improve marketing decision-making. You should be capable of analytical thinking, using statistical tools, and have a strong interest in what drives marketing outcomes.

A Tilburg University Master's program in Marketing Research offers you:

* State-of-the-art knowledge taught by accomplished academics. Learn to use the latest marketing models and methods available to gather data and draw conclusions taught by some of the leading experts in the field.
* Learning that is practice-oriented, where everything you learn is applied to real or simulated marketing dilemmas whether it is during assignments or interactive sessions with classmates and professors.
* Customize your degree with a specialization in Strategic Marketing Research for those seeking more knowledge about the marketing research process or Quantitative Marketing Research for those interested in applying their econometrical knowledge to the field of marketing.
* Research-Based Learning. From the start, we teach you how to conduct research and how to apply it. You will be taught to directly link theory to practice: thinking and doing always go together.
* Excellent career prospects with marketing research an increasingly important part of the marketing strategy in many companies. You will be qualified to pursue positions as a marketing researcher, consultant, market analyst, or to follow a PhD track.

The program consists of 60 Credits (ECTS) - equivalent to 1680 hours of study - offered over two semesters, divided in 2 blocks each. There are exams after every block. In total you take seven courses of 6 ECTS each, and write a Master's thesis of 18 ECTS.

Program for the Strategic MR Track
There are several groups of courses. From each group you have to choose one or more courses.
* Introduction to Research in Marketing
* Brand Management
* Marketing Channel Management
* Marketing Communication
* Strategic Marketing Management
* Advanced Marketing Research fall
* Advanced Marketing Research Spring
* Research in social Media
* Market Assessment
* Experimental Research
* Marketing Information Management
* Panel Data Analysis of Microeconomic Decisions
* Simulation
* Marketing Models
* Microeconometrics
* International Marketing

* Master's Thesis

Program for the Quantitative MR Track
Compulsory courses

* Introduction to research in marketing
* Market assessment
* Panel Data Analysis

Optional courses

* Advanced marketing research fall
* Advanced marketing research spring
* Marketing models
* Simulation
* Micro-econometrics
* Structural equation models (3 ECTS)
* Empirical industrial organization (3 ECTS)
* Survey methodology
* Quatitative models in marketing
* Marketing information Management

* Master's Thesis

In order to have access to the Master's programme in Marketing Research, you need a solid basis in the following areas: * Mathematics and Statistics * Academic Skills * Organisation * Management * Finance or Accounting * Marketing Proficiency in English is required. Students who did their Bachelor´s in the Netherlands, native English speakers and applicants with a Bachelor´s degree from a programme entirely in English are admitted without a test. All other students should have a minimum Academic IELTS score of 6.5, or, alternatively, a minimum IbT TOEFL score of 90 is necessary. Scores on separate parts are also evaluated, since candidates must possess good reading, writing, and oral skills. In addition, candidates need to take the GMAT test. The average GMAT score of admitted students is 600. English Language Requirements IELTS band: 6.5 CAE score: (read more) Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever. 60 (Grade C) TOEFL paper-based test score : 575 TOEFL iBT® test: 90

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Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

At Tilburg University we are committed in supporting financially talented and motivated students to study in our graduate programs. Therefor we offer a limited number of scholarships for prospective students. Please note that our scholarships are mainly targeted at non-EU students with excellent study results.
More info at