Master's in Marketing Research

Marketing Research at Tilburg University provides students with a comprehensive understanding of the analytical techniques and strategic insights essential for effective market analysis. This programme is designed for students who are interested in how data can inform marketing decisions and drive business success in an increasingly competitive global marketplace. Through a combination of theoretical coursework and practical applications, students learn to design, implement, and interpret various research methods, including surveys, experiments, and data analysis techniques. The curriculum covers key topics such as consumer behavior, sampling methods, data collection, statistical analysis, and the use of cutting-edge software tools to analyze market data. Students will gain hands-on experience working on real-world projects, collaborating with industry partners, and developing actionable recommendations based on their research findings. The programme also emphasizes critical thinking and ethical considerations in research, preparing graduates to address complex marketing challenges responsibly and effectively. Graduates of the Marketing Research programme at Tilburg University are well-equipped to pursue careers in market research agencies, corporate marketing departments, consulting firms, or start their own ventures. They will possess a deep understanding of consumer insights, data-driven decision-making processes, and the role of innovative research methodologies in shaping successful marketing strategies. With a strong emphasis on international perspectives and multidisciplinary approaches, the programme prepares students to operate competently in diverse cultural and business environments, making it an ideal choice for those aiming to excel in global marketing and research fields.

The Master’s in Marketing Research at Tilburg University offers a comprehensive and in-depth exploration of the core principles and advanced techniques used in understanding consumer behavior, market dynamics, and data analysis. This programme is designed for students who are passionate about transforming data into actionable insights that can drive strategic marketing decisions. Throughout the programme, students will develop a profound understanding of quantitative and qualitative research methodologies, statistical analysis, and the ethical considerations involved in market research. The curriculum integrates theoretical foundations with practical applications, ensuring graduates are well-prepared to meet the demands of the modern marketing environment.

Students will engage with a wide range of topics including consumer psychology, brand management, customer segmentation, product development insights, and digital analytics. The programme emphasizes the importance of data-driven decision-making processes, equipping students with proficiency in using advanced software and analytical tools such as SPSS, R, and Python for data manipulation and visualization. Additionally, coursework includes hands-on research projects, case studies, and internships designed to provide real-world experience and foster a thorough understanding of contemporary marketing challenges.

The teaching faculty comprises experienced researchers and practitioners who bring current industry perspectives into the classroom. Through seminars, workshops, and guest lectures, students gain insights from leading experts in the field. Collaboration with companies and organizations as part of project work allows students to apply their knowledge in practical settings, solving real marketing research problems.

Graduates of this programme will be equipped with the skills necessary to pursue careers in marketing research, market analysis, consumer insights, and strategic planning within a variety of industries, including advertising, retail, consultancy, and technology. The Master’s in Marketing Research at Tilburg University is committed to developing analytical thinkers and effective communicators who can contribute to cultivating a deeper understanding of market phenomena. With a strong emphasis on both academic rigor and practical relevance, the programme aims to prepare students for successful careers in the increasingly data-driven marketing landscape.

The Bachelor’s program in Marketing Research at Tilburg University requires prospective students to meet specific academic prerequisites and language proficiency standards. Applicants should possess a completed secondary education that provides a solid foundation in mathematics, economics, or related disciplines, highlighting analytical and critical thinking skills essential for rigorous research methodologies. Proficiency in English is mandatory, typically demonstrated through standardized tests such as the IELTS with a minimum overall band score of 6.5, or the TOEFL with a minimum score of 90 internet-based test (iBT).

Applicants may also need to submit academic transcripts demonstrating good performance in relevant subjects, along with a motivation letter explaining their interest in marketing research and their career aspirations within the field. Some programs might require relevant work or internship experience, emphasizing practical exposure to marketing analysis or research projects, though this is not always compulsory for undergraduate applicants.

The selection process prioritizes students who exhibit strong quantitative skills, analytical reasoning, and an interest in consumer behavior, market dynamics, and data interpretation. For international students, additional documentation such as a copy of passport identification pages and proof of financial means may be necessary to obtain a student visa.

The curriculum is designed to build comprehensive knowledge in marketing principles, research techniques, statistical analysis, data collection methods, and consumer insights. Candidates should possess the motivation to participate actively in coursework, group projects, and research assignments, demonstrating preparedness to handle complex datasets and interpret findings critically. While Tilburg University values diverse educational backgrounds, candidates without direct experience in marketing or research are encouraged to develop foundational knowledge prior to enrollment to ensure academic success.

In summary, program requirements include a strong academic background, English language proficiency, motivation aligned with marketing research, and potentially relevant practical experience. Meeting these criteria assures eligibility for admission and success in completing the program’s challenging curriculum, ultimately preparing graduates for careers in marketing analysis, consultancy, market research firms, or academic research.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Funding for the Master’s in Marketing Research at Tilburg University can come from various sources. Students are encouraged to explore scholarships, grants, and financial aid available through the university and external organizations. Tilburg University offers several scholarship opportunities for both domestic and international students, which may cover tuition fees partially or in full. For example, the Tilburg University Scholarship offers financial support based on academic excellence, leadership qualities, or financial need. Additionally, there are external scholarships provided by governments, private foundations, and industry partners that students can apply for, depending on their country of origin and background.

Students may also consider student loans if they meet eligibility criteria set by national or private lenders. Tilburg University provides detailed information on loan options available for international students, which can help cover living expenses and tuition fees. Some programs support students through work-study arrangements, allowing them to work part-time during their studies to finance their education.

Furthermore, international students often have access to government-sponsored funding schemes, such as the European Union funding programs or other bilateral agreements. The university’s financial aid office provides comprehensive guidance to help students identify suitable funding sources and navigate the application process. It is recommended that prospective students start exploring financial options early in their application process to ensure timely preparation and submission of required documents.

In addition to external support, students enrolled in the Marketing Research programme may have access to research grants or assistantships depending on their involvement in faculty projects. These opportunities can provide additional income and professional experience. Overall, students are advised to consult the official Tilburg University website and contact the admissions or financial aid office for up-to-date and personalized information on financing their studies.

The MSc in Marketing Research at Tilburg University is a comprehensive program designed to equip students with advanced skills in marketing analytics and research methodologies. This program focuses on understanding consumer behavior, analyzing market trends, and applying quantitative and qualitative research techniques to solve complex marketing problems. Students learn to design and implement research projects, interpret data effectively, and develop insights that drive strategic marketing decisions. The curriculum combines theoretical foundations with practical applications, ensuring graduates are well-prepared for roles in market research agencies, marketing departments, consulting firms, and other sectors where data-driven decision-making is essential. Throughout the program, students engage with cutting-edge tools and software used in the industry, such as SPSS, R, and Python for data analysis. Additionally, the program emphasizes skills in communication and presentation, enabling students to convey findings clearly to stakeholders. The faculty comprises experienced professionals and researchers who bring real-world experience and academic expertise, providing a rich learning environment. The program also offers opportunities for international exchange, internships, and collaboration with businesses, enhancing students’ professional networks and practical experience. Graduates of the MSc in Marketing Research are equipped to pursue careers as market research analysts, consumer insights specialists, data analysts, or roles in marketing strategy and consultancy. The program typically spans one year for full-time students, with options for specialization in specific areas of marketing research. Tilburg University’s strong focus on research and practical applications ensures that students gain a balanced perspective, combining academic rigor with industry relevance. The university’s central location in the Netherlands provides access to a vibrant business environment and cultural diversity, augmenting the academic experience. Overall, this program aims to develop analytical thinkers who can interpret complex data sets and generate impactful insights, contributing to the success of organizations in a competitive marketplace.