Advanced Marketing

The Master of “Advanced Research in Marketing” program proposes training in research techniques and methods, as well as in-depth theoretical knowledge in marketing. Exclusively centered on aspects of research methodology and the development of advanced scientific knowledge in marketing, it guarantees the acquisition of an excellent understanding of the research process and a high level of specialized knowledge in marketing. The doctoral program of Management Sciences of Grenoble (EDSG) provides an opportunity for students wishing to pursue a doctoral Degree (PhD) to continue their studies after the Master’s program.

UE 1 - Branding and communication research (10 credits)

• Persuasive, social and societal communication (5 credits)

• Brand relationship management (5 credits)

UE 2 - Concepts and tools for research in marketing (10 credits)

• Innovation and business marketing (5 credits)

• Organization theory (2,5 credits)

• Multivariate data analysis (2,5 credits)

UE 3 - Social skills for research (5 credits)

• Qualitative research design (2,5 credits)

• Qualitative data analysis (2,5 credits)

UE 4 - Entrepreneurship and innovation (5 credits), based on a project:

• Innovative research project (led jointly with students of “Marketing Quanti” Specialization)

UE 5 - Issues and trends in marketing research (10 credits)

• Digital marketing and social media (2,5 credits)

• Responsible consumer behavior (2,5 credits)

UE 6 - Social skills for research (5 credits)

• Methods for consultancy ou Leadership skills (2,5 credits)

• Final «Grand oral” exam (2,5 credits)

UE 7 - Professional skills (5 credits)

• Master’s Thesis (5 credits)

• Master’s Thesis defense (5 credits)

Admissibilité - University degree of 240 ECTS; for non-Europeans, a 4-year university degree minimum (approved by a university committee). Application form. Advanced level in English (TOEIC, TOEFL, etc.)

Admission - Interview with a jury