Advanced Marketing

Advanced Marketing is a comprehensive postgraduate program offered by Université Grenoble Alpes, designed to equip students with in-depth knowledge and practical skills in the field of marketing. This program aims to prepare future marketing professionals to navigate the rapidly evolving digital landscape and to develop innovative strategies that drive business growth. Throughout the course, students will explore a wide range of topics including market research, consumer behavior, digital marketing, branding, advertising, and strategic management. The curriculum emphasizes a balanced combination of theoretical foundations and real-world applications, fostering critical thinking and analytical skills necessary for effective decision-making in diverse marketing environments. Students will engage in case studies, projects, and internships that provide valuable hands-on experience and facilitate the development of a professional network. The program also focuses on the ethical and social aspects of marketing, encouraging students to consider sustainability and corporate social responsibility in their strategies. Taught by experienced academics and industry practitioners, the program benefits from Grenoble Alpes' strong links with local and international companies, providing students with opportunities for collaboration and employment. Upon graduation, students will be well-prepared for careers in marketing management, digital marketing, market research, brand development, and consulting. This advanced degree aims to foster innovative thinking, strategic agility, and a deep understanding of consumer trends, ensuring graduates can effectively contribute to the success of organizations in a competitive global economy.

UE 1 - Branding and communication research (10 credits)

• Persuasive, social and societal communication (5 credits)

• Brand relationship management (5 credits)

UE 2 - Concepts and tools for research in marketing (10 credits)

• Innovation and business marketing (5 credits)

• Organization theory (2,5 credits)

• Multivariate data analysis (2,5 credits)

UE 3 - Social skills for research (5 credits)

• Qualitative research design (2,5 credits)

• Qualitative data analysis (2,5 credits)

UE 4 - Entrepreneurship and innovation (5 credits), based on a project:

• Innovative research project (led jointly with students of “Marketing Quanti” Specialization)

UE 5 - Issues and trends in marketing research (10 credits)

• Digital marketing and social media (2,5 credits)

• Responsible consumer behavior (2,5 credits)

UE 6 - Social skills for research (5 credits)

• Methods for consultancy ou Leadership skills (2,5 credits)

• Final «Grand oral” exam (2,5 credits)

UE 7 - Professional skills (5 credits)

• Master’s Thesis (5 credits)

• Master’s Thesis defense (5 credits)

Admissibilité - University degree of 240 ECTS; for non-Europeans, a 4-year university degree minimum (approved by a university committee). Application form. Advanced level in English (TOEIC, TOEFL, etc.)

Admission - Interview with a jury

The financing of the Advanced Marketing program at Université Grenoble Alpes is primarily structured through a combination of government funding, tuition fees, and private sponsorships. As a public university in France, Université Grenoble Alpes benefits from support provided by the French government, which subsidizes a significant portion of the program costs, ensuring that students are offered competitive tuition rates compared to private institutions. Tuition fees for the program are established annually by the university and are generally in line with other master's level offerings within the institution. International students may be subject to different fee structures, often higher than those for domestic students, but these are transparently communicated through the university's admissions office.

Students can also explore external funding options such as scholarships, grants, and research stipends, many of which are available through the university’s scholarship programs or external organizations. The Eiffel Excellence Scholarship Program supported by the French government often provides financial aid to international students pursuing master's degrees in strategically important fields, including marketing and business. Additionally, the university collaborates with corporate partners and industry stakeholders who may offer sponsorship or internship funding opportunities relevant to the Advanced Marketing curriculum. These partnerships not only support students financially but also provide valuable networking and practical experience within the industry.

Many students finance their studies through a combination of personal savings, family support, bank loans, or working part-time during their studies. French banks and financial institutions offer student loan programs with favorable interest rates designed specifically for postgraduate students. Some students also utilize Erasmus+ and other European Union mobility grants if their mobility components are involved in their study plans.

Tuition payment plans are often flexible, allowing students to spread payments over several installments. The university provides financial advice and support services to help students navigate funding options, understand their financial obligations, and manage their budgets throughout the duration of the program. Overall, the financing of the Advanced Marketing program is designed to be accessible, with multiple pathways for students to secure the necessary funds to pursue their studies at Université Grenoble Alpes.

Advanced Marketing at Université Grenoble Alpes offers students an in-depth exploration of the dynamic field of marketing, preparing them for strategic roles in various industries. The program emphasizes both theoretical foundations and practical applications, enabling students to develop critical thinking and innovative problem-solving skills essential for successful marketing careers. Core courses cover areas such as consumer behavior, digital marketing, brand management, market research, and strategic planning, providing a comprehensive understanding of current market trends and technologies. The curriculum is designed to equip students with the ability to analyze complex market data, develop compelling marketing strategies, and execute effective campaigns across multiple channels.

The program encourages interdisciplinary learning and collaboration, often involving case studies, internships, and project work that simulate real-world marketing challenges. Students have opportunities to engage with industry professionals through guest lectures, workshops, and networking events, fostering valuable connections within the marketing sector. Additionally, the program emphasizes the importance of sustainable and ethical marketing practices, reflecting evolving societal expectations and the university’s commitment to responsible management.

Graduates of the Advanced Marketing program are well-positioned to pursue careers in marketing management, brand development, digital advertising, market research, and consulting. They benefit from the university’s strong links with local and international companies, facilitating internships and employment opportunities after graduation. The program also provides a solid foundation for those wishing to continue their studies at the postgraduate level, such as a Master’s degree or specialized certifications in marketing or related fields.

Université Grenoble Alpes supports a multicultural learning environment, welcoming students from diverse backgrounds and fostering international perspectives on marketing issues. The university’s modern facilities, innovative teaching methods, and commitment to research excellence underpin the quality of the program. Overall, Advanced Marketing at Université Grenoble Alpes strives to develop versatile and ethically-minded marketing professionals equipped to lead successful initiatives in the rapidly evolving global marketplace.