Advanced Marketing Management

Advanced Marketing Management at Lancaster University offers a comprehensive and rigorous exploration of the strategic, analytical, and operational aspects of marketing in today’s dynamic global environment. This postgraduate program is designed for ambitious professionals seeking to deepen their understanding of marketing principles, develop advanced skills, and enhance their ability to lead and innovate in competitive markets. The course combines theoretical frameworks with practical applications, enabling students to analyse complex marketing challenges, devise effective strategies, and implement innovative solutions that add measurable value to organizations.

Throughout the programme, students engage with a wide range of topics including digital marketing, consumer behaviour, branding, market research, analytics, and sustainable marketing practices. They gain critical insights into how technology and data-driven decision-making are reshaping marketing landscapes, and learn to leverage emerging trends and tools such as AI, social media platforms, and big data analytics to optimise marketing campaigns and customer engagement. Emphasis is placed on developing strategic thinking, managerial skills, and an entrepreneurial mindset, preparing graduates to operate successfully in diverse sectors such as FMCG, retail, consultancy, and technology.

Lancaster’s learning environment fosters collaboration, critical analysis, and innovative thinking through a combination of lectures, case studies, group projects, and industry interactions. The programme also includes opportunities for work placements and live projects, allowing students to apply their knowledge in real-world contexts and build professional networks. The faculty comprises experienced academics and industry practitioners who bring current research and insights into the classroom, ensuring that students are equipped with relevant, up-to-date knowledge.

Graduates of the Advanced Marketing Management MSc are highly sought after by leading organizations worldwide. They are equipped to take on senior marketing roles, consulting positions, or entrepreneurship ventures, armed with a robust understanding of contemporary marketing challenges and solutions. The programme’s strong emphasis on strategic and analytical skills ensures graduates can adapt to fast-changing markets and lead marketing innovation in their future careers. Overall, Lancaster University’s programme prepares students not just to understand marketing, but to transform it.

Core

• Marketing in Practice
• Researching Markets and Marketing
• Advanced Marketing Management Dissertation
• Developing a Critical Understanding of Marketing

Optional

• Critical & Creative Communications
• Brand Management
• Digital Marketing
• Managing Marketing Channels
• Managing Prices and Profits in Marketing
• Business Models & Market-Makers

Requirements

• A degree in Marketing or in a related business subject with a significant marketing component or a degree in another subject with significant practical experience in marketing may also be considered
• IELTS: 7.0 or equivalent (minimum element scores apply).
• Assessment: Individual and group coursework, examination and dissertation.
• Bakalavr or Specialist Diploma
• Degree certificates and transcripts of previous higher education (college/university) degrees or other courses that you have completed/for which you are currently studying. Note that, for transcripts in languages other than English, a certified English translation will be required
• Personal Statement
• Research proposal (for research degrees)
• References

The MSc in Advanced Marketing Management at Lancaster University offers a comprehensive overview of the financial aspects associated with the programme to help prospective students understand the investment required and potential funding options. The tuition fee for international students enrolling in this programme typically ranges around £23,000 per annum, although this figure may vary slightly depending on the year of entry and specific arrangements. For UK and EU students, tuition fees are generally lower, approximately £12,500 per year, reflecting government funding structures. Additionally, students should consider additional costs such as accommodation, study materials, and personal expenses, which are estimated to be between £8,000 and £12,000 per year, depending on lifestyle and accommodation choices.

Lancaster University provides various funding opportunities to assist students financially, including scholarships, bursaries, and loan programs. For international students, scholarships such as the Lancaster University International Scholarships are highly competitive and can cover partial or full tuition fees, often based on academic merit. UK students may be eligible for government-backed student loans, which can cover tuition fees and provide maintenance support through the Student Loans Company. The university also offers its own bursary schemes to reduce the financial burden for eligible students, targeted at specific regions or academic achievements.

Students are encouraged to explore external funding options, including national and private scholarships, sponsorships, and employer sponsorship schemes, especially for those already employed or seeking to enhance their current career prospects through postgraduate studies. Many students opt for part-time work alongside their studies to cover living expenses, and Lancaster University supports such arrangements by providing resources and advice on employment opportunities.

In addition to tuition and living costs, students should budget for expenses related to health insurance, travel, and personal supplies. International students may also need to account for visa application fees and healthcare surcharges as part of their total financial planning. The university's finance office and student support services offer guidance on managing finances effectively throughout the course duration. Overall, the cost of studying Advanced Marketing Management at Lancaster University is a strategic investment in career development, with multiple funding pathways available to support student success.

Advanced Marketing Management at Lancaster University is a graduate-level program designed to equip students with a comprehensive understanding of strategic marketing principles and their application in contemporary business environments. The program is tailored for professionals seeking to deepen their expertise in marketing strategy, digital marketing, consumer behavior, and brand management. It aims to develop advanced analytical skills necessary for making informed marketing decisions and leading marketing teams effectively. The curriculum often integrates a mix of theoretical frameworks and practical case studies, enabling students to apply their knowledge to real-world scenarios. Students typically engage in coursework that covers areas such as market research, competitive analysis, marketing communications, and innovation management. The program may also focus on emerging trends such as digital transformation, data analytics, and social media marketing, reflecting the dynamic nature of modern marketing disciplines. Lancaster University emphasizes a student-centered learning approach, encouraging critical thinking, creativity, and strategic planning. Graduates of the Advanced Marketing Management program are well-prepared for managerial roles across various sectors including retail, technology, consultancy, and consumer goods. They often pursue careers as marketing managers, brand directors, or strategic consultants. The program may offer opportunities for networking through industry projects, guest lectures from marketing professionals, and internships, fostering strong connections with the business community. The use of modern campus facilities and access to Lancaster’s extensive alumni network can further enhance career prospects. Admission typically requires a relevant undergraduate degree and professional experience in the field, alongside a competitive application demonstrating motivation and commitment to advanced marketing expertise. The program duration is likely to be one year full-time or part-time study options, providing flexibility for working professionals. Overall, Lancaster University’s Advanced Marketing Management program combines academic rigor with practical relevance to prepare students for leadership roles in the evolving landscape of marketing.