Marketing

The Master's programme in Marketing at Radboud University is a comprehensive and internationally oriented course designed to prepare students for successful careers in the dynamic and competitive field of marketing. This programme combines rigorous academic theory with practical skills, offering students a deep understanding of consumer behavior, marketing strategy, and digital marketing techniques. Throughout the programme, students will explore core concepts such as market research, brand management, advertising, and sales management, while also gaining insights into emerging trends like data-driven marketing and omnichannel communication.

The programme emphasizes critical thinking and analytical skills, enabling students to develop innovative marketing solutions tailored to diverse business contexts. A strong focus is placed on ethical considerations and sustainability in marketing practices, aligning with global standards and corporate social responsibility. Students also have the opportunity to acquire hands-on experience through case studies, project assignments, and internships, fostering a practical understanding of marketing challenges faced by organizations today.

The curriculum is designed to be flexible, allowing students to select electives that align with their specific interests within the broader marketing discipline. The teaching approach combines lectures, interactive seminars, group projects, and individual research, ensuring a stimulating learning environment. The programme benefits from Radboud University's international network of faculty, industry partners, and alumni, providing students with valuable networking opportunities and insights into real-world marketing scenarios.

Graduates of the Master's in Marketing are well-equipped to pursue careers in various sectors, including advertising agencies, consumer goods companies, consultancy firms, and digital marketing agencies. Many alumni continue their studies at PhD level or move into managerial positions where strategic marketing decisions are made. With its robust curriculum, focus on practical application, and emphasis on ethical marketing, this programme offers an excellent foundation for those aspiring to make a meaningful impact in the evolving landscape of global marketing.

The Master's programme in Marketing at Radboud University is designed to equip students with advanced knowledge and practical skills essential for a successful career in the dynamic field of marketing. The programme offers a comprehensive curriculum that combines theoretical foundations with real-world applications, ensuring graduates are well-prepared to address current and emerging challenges in the marketing industry. Students will explore various key areas, including consumer behavior, market research, strategic marketing, branding, digital marketing, data analytics, and marketing management. Emphasizing an evidence-based approach, the programme encourages critical thinking and innovative problem solving, enabling students to develop marketing strategies rooted in scientific insights and data analysis.

Throughout the programme, students have the opportunity to deepen their understanding of consumer psychology and the factors influencing purchasing decisions. They will learn how to design effective marketing campaigns, utilize digital platforms, and analyze market data to inform decision-making. The curriculum also covers topics such as ethical marketing practices, sustainability, and the impact of technology on marketing strategies, reflecting the evolving landscape of the industry.

The programme fosters collaboration through group projects, case studies, and internships, providing students with practical experience and professional networking opportunities. Small class sizes ensure personalized attention and interaction with experienced faculty members who are experts in the field. In addition to classroom learning, students can participate in workshops, seminars, and guest lectures from industry professionals, gaining insights into current trends and best practices.

Graduates of the programme are prepared for diverse roles within the marketing sector, including marketing manager, brand strategist, digital marketing specialist, market researcher, and consultant. They possess a solid foundation in marketing theory, data analysis, and strategic planning, making them valuable assets to organizations ranging from multinational corporations to innovative startups. The Master's in Marketing at Radboud University combines rigorous academic training with practical application, preparing students to advance their careers and contribute effectively to the global marketing industry.

A completed Bachelor's degree in Business Administration or related area from a research university

Ideally, your Bachelor's degree should cover the following courses:

• Organisation Theory
• Strategy
• Marketing
• Human Resource Management
• Finance
• Statistics
• Quantitative and Qualitative Methods
• Bachelor’s thesis of 12 EC

Proficiency in English

In order to take part in this programme, you need to have fluency in both written and spoken English. This requirement has been satisfied when the student meets one of the following conditions:

• Has successfully completed a three-year Bachelor's programme at a Dutch university.
• Is a citizen of Australia, Canada (with exception of Quebec), Ireland, New Zealand, United Kingdom, or the United States of America.
• Has successfully completed a Bachelor's programme that was taught completely in the English language in one of the following countries: EU/EEA-countries, Australia, Canada, New Zealand, United States of America.
• Has successfully completed a Master's programme from a Dutch university of applied sciences (HBO).
   

All other students need one of the following certificates (TOEFL and IELTS certificates may not be older than two years). No other certificates will be accepted:

• A TOEFL score of ≥ 90, with subscores not lower than 18
• A IELTS score of ≥ 6.5, with subscores not lower than 6.0
• Cambridge Certificate of Advanced English (CAE) or Certificate of Proficiency in English (CPE) with a mark of C or higher

There are various scholarships available for studying at Radboud University. Some of the opportunities are described below. A full list, including detailed information, can be found on our scholarships and grants page at our website. 

Radboud Scholarship Programme

Open to a select number of excellent international students. Instead of the institutional tuition fees, non-EEA students pay the legal tuition fees (€2,006 in 2017/2018). Visa and residence permit costs, liability insurance and health insurance are also covered.

Orange Tulip Scholarship

Open to students from Brazil, Mexico, Russia, Indonesia, South-Korea, Vietnam, Thailand, and China. Instead of the institutional tuition fees, non-EEA students pay the legal tuition fees (€2,006 in 2017/2018). Visa and residence permit costs, liability insurance and health insurance are also covered.

Fulbright-Radboud Scholarships

Open to excellent American students. The grant will be paid in 12 monthly instalments of 1,050 euros. International travel and the cost of the residence permit will be covered, and an extra allowance of €1150 will be paid on arrival.

Sino-Dutch Bilateral Exchange Scholarship

Open to excellent students from China. Consists of a contribution of € 16,113 towards the total costs of one year of study or research in the Netherlands.

DIKTI-Neso Scholarships

Aimed at lecturers at higher education institutions in Indonesia who wish to pursue a PhD or Master's at a university in the Netherlands. A DIKTI scholarship includes allowances for living expenses, insurance, travel costs, tuition fees and more.

Indonesian Education Scholarship (LPDP)

Open to excellent Indonesian students under the age of 35. Involves a full scholarship.

Holland Scholarship Programme

Open to excellent students from Canada, America, India and Turkey. Scholarship consists of 5,000 euros payed at the start of study.

Dutch Student Finance

EU/EEA students and Swiss students under 30 years of age are eligible if they are working at least 56 hours per month in the Netherlands, or have been living in the Netherlands for five years or more. Dutch student finance consists of four components: a basic grant, a supplementary grant (depending on the parental income), a student travel product, and a loan.

The MSc in Marketing at Radboud University is a comprehensive program designed to equip students with advanced knowledge and practical skills in the field of marketing. The program emphasizes a multidisciplinary approach, integrating insights from psychology, economics, and communication sciences to understand consumer behavior and develop effective marketing strategies. Students will explore various aspects of marketing, including digital marketing, branding, customer relationship management, and market research, preparing them for dynamic roles in the marketing industry. The curriculum includes core courses, elective modules, and opportunities for internships and real-world projects, enabling students to apply theoretical concepts to practical situations. Radboud University's strong focus on research and innovation ensures that students learn from leading experts and are exposed to the latest developments in marketing theory and practice. The program fosters critical thinking, analytical skills, and creative problem-solving, essential for success in competitive markets. Graduates of this program will be well-equipped to pursue careers in marketing management, consulting, advertising agencies, or start their own ventures. Additionally, the university's international environment and partnerships with businesses provide students with valuable networking opportunities and global perspectives. The program typically spans one year for full-time students, offering a challenging yet rewarding academic experience that balances coursework, research, and practical application. Students benefit from state-of-the-art facilities, dedicated faculty, and a supportive academic community committed to student success. Overall, Radboud University's MSc in Marketing prepares students to become innovative, strategic, and ethical marketing professionals capable of making meaningful contributions to organizations and society.