Marketing

Marketing is much more than simply selling products or services. It’s also about creating value for customers and other stakeholders. And these other stakeholders aren’t just shareholders or other players that have a financial interest. Employees, local residents near factories, environmental groups and public administrators are also stakeholders gaining a stronger say. Although the bottom line is still about profit, both people and planet have become major issues when it comes to responsible perspective on marketing.

In the Master’s specialisation in Marketing you’ll learn all about creating long-term sustainable relations in relation to corporate social responsibility.

Instruction modes

case study, literature study, gaming, colloquium, oral presentation, internship, computer exercise, research, research project, excursion, research proposal, tutorial, lecture, design project, working group, group assignment, portfolio, workshop, group discussion, poster presentation, self evaluation, individual assignment, practicum, self study, integration module, project

Accreditation: NVAO

Erasmus Mundus program: This is an Erasmus Mundus program.

A completed Bachelor's degree in Business Administration or related area from a research university

Ideally, your Bachelor's degree should cover the following courses:

• Organisation Theory
• Strategy
• Marketing
• Human Resource Management
• Finance
• Statistics
• Quantitative and Qualitative Methods
• Bachelor’s thesis of 12 EC

Proficiency in English

In order to take part in this programme, you need to have fluency in both written and spoken English. This requirement has been satisfied when the student meets one of the following conditions:

• Has successfully completed a three-year Bachelor's programme at a Dutch university.
• Is a citizen of Australia, Canada (with exception of Quebec), Ireland, New Zealand, United Kingdom, or the United States of America.
• Has successfully completed a Bachelor's programme that was taught completely in the English language in one of the following countries: EU/EEA-countries, Australia, Canada, New Zealand, United States of America.
• Has successfully completed a Master's programme from a Dutch university of applied sciences (HBO).
   

All other students need one of the following certificates (TOEFL and IELTS certificates may not be older than two years). No other certificates will be accepted:

• A TOEFL score of ≥ 90, with subscores not lower than 18
• A IELTS score of ≥ 6.5, with subscores not lower than 6.0
• Cambridge Certificate of Advanced English (CAE) or Certificate of Proficiency in English (CPE) with a mark of C or higher

There are various scholarships available for studying at Radboud University. Some of the opportunities are described below. A full list, including detailed information, can be found on our scholarships and grants page at our website. 

Radboud Scholarship Programme

Open to a select number of excellent international students. Instead of the institutional tuition fees, non-EEA students pay the legal tuition fees (€2,006 in 2017/2018). Visa and residence permit costs, liability insurance and health insurance are also covered.

Orange Tulip Scholarship

Open to students from Brazil, Mexico, Russia, Indonesia, South-Korea, Vietnam, Thailand, and China. Instead of the institutional tuition fees, non-EEA students pay the legal tuition fees (€2,006 in 2017/2018). Visa and residence permit costs, liability insurance and health insurance are also covered.

Fulbright-Radboud Scholarships

Open to excellent American students. The grant will be paid in 12 monthly instalments of 1,050 euros. International travel and the cost of the residence permit will be covered, and an extra allowance of €1150 will be paid on arrival.

Sino-Dutch Bilateral Exchange Scholarship

Open to excellent students from China. Consists of a contribution of € 16,113 towards the total costs of one year of study or research in the Netherlands.

DIKTI-Neso Scholarships

Aimed at lecturers at higher education institutions in Indonesia who wish to pursue a PhD or Master's at a university in the Netherlands. A DIKTI scholarship includes allowances for living expenses, insurance, travel costs, tuition fees and more.

Indonesian Education Scholarship (LPDP)

Open to excellent Indonesian students under the age of 35. Involves a full scholarship.

Holland Scholarship Programme

Open to excellent students from Canada, America, India and Turkey. Scholarship consists of 5,000 euros payed at the start of study.

Dutch Student Finance

EU/EEA students and Swiss students under 30 years of age are eligible if they are working at least 56 hours per month in the Netherlands, or have been living in the Netherlands for five years or more. Dutch student finance consists of four components: a basic grant, a supplementary grant (depending on the parental income), a student travel product, and a loan.