Marketing and Strategy

Students on the MSc Marketing and Strategy programme at the University of Warwick will develop a comprehensive understanding of the core principles and practices that underpin successful marketing and strategic management in today's dynamic business environment. Designed to equip graduates with both theoretical knowledge and practical skills, this course combines rigorous academic content with real-world applications to prepare students for leadership roles across various industries. Throughout the programme, students explore key topics such as consumer behaviour, digital marketing, branding, market research, strategic planning, competitive analysis, innovation management, and data-driven decision-making. The curriculum emphasizes the integration of marketing tactics with overarching corporate strategies, enabling students to devise innovative solutions that create sustainable competitive advantages. The programme also fosters critical thinking, analytical capabilities, and ethical considerations in business practices, ensuring graduates can adapt to rapidly changing markets. Through a blend of lectures, case studies, group projects, and industry placements, students gain valuable insights into current marketing trends and strategic challenges faced by organizations worldwide. The programme benefits from the university’s strong links with industry leaders and experts, offering opportunities for networking, internships, and collaborative projects that enhance employability and practical experience. Graduates of the MSc Marketing and Strategy programme will be well-prepared for careers in marketing management, strategic consultancy, brand development, market research, digital advertising, and corporate strategy roles. They will possess the skills necessary to critically assess market dynamics, develop innovative marketing campaigns, and contribute to strategic decision-making processes that drive organizational success. The programme’s emphasis on both theoretical frameworks and practical application ensures that students emerge ready to excel in competitive business environments and contribute meaningfully to their organizations' growth and innovation strategies.

Six core modules and three elective modules allow you to gain a balanced understanding of the two disciplines on this one year programme. Visits from guest speakers keep a real-life perspective on your studies. The course is assessed by a variety of coursework, some exams, and a dissertation which brings all your learning together at the end.

Elective modules 
Every year we offer a range of elective modules, giving you the opportunity to tailor the course to your preferences. Please note that availability and delivery modes may vary.

Your dissertation
Your 15,000 word dissertation will allow you to explore a subject in some depth and apply the theories you have been studying.

You may undertake a company-based project where you will apply the theory you have learned through the course to benefit a sponsoring organisation. You will produce both an academic dissertation and a management report for the company.

The second option is to undertake a piece of marketing or strategy-related research which will see you develop more specific detailed knowledge in a particular area of marketing or strategy. This could form the basis for further study at doctoral level.

Core Modules

• Issues in Marketing: Theory & Practice
• Issues in Strategy: Theory & Practice
• Research Methods for Marketing & Strategy
• The Environment of Business
• Advanced Marketing Management
• Advanced Strategic Management

Example Elective Modules

We offer a number of elective options each year, below is an indicative selection. Please note that module availability may vary year to year dependent on faculty availability, student demand and scheduling constraints.

• International Business
• Global Business Strategy
• Strategy in Practice
• The Diffusion of New Products & Technologies
• Marketing through Social Media
• Global Branding
• Service Marketing

• You must have, or be expecting to obtain, an upper second class honours at Undergraduate level, which includes study of marketing and/or strategy.
• We do not require a GMAT or GRE score but a well-balanced score (700+) may strengthen your application.
• Transcripts
• Statement of purpose

English Language

The Master of Science in Marketing and Strategy at the University of Warwick offers a comprehensive financing structure designed to support students throughout their studies. Tuition fees for this programme are published annually and vary depending on the student's residency status. For UK and EU students, the current tuition fee is approximately £15,980 per year, whereas international students are charged around £33,400 annually. These fees cover all core courses, access to university facilities, libraries, and academic support services. In addition to tuition fees, students should budget for living expenses, including accommodation, food, transportation, and personal costs, which are estimated to be around £10,000 to £15,000 per year depending on lifestyle and accommodation choices.

The University of Warwick provides a range of scholarship and funding opportunities for prospective and current students. Merit-based scholarships are available for outstanding applicants, which can significantly reduce the financial burden. These scholarships are typically awarded based on academic excellence, leadership potential, or specific demographic criteria. Additionally, the university offers bursaries and grants aimed at supporting students with financial need; these are awarded on a competitive basis and may cover partial or full tuition fees. For international students, Warwick also participates in various external scholarship schemes, including government-funded scholarships and industry-sponsored awards.

Students are encouraged to explore competitive funding options such as research council grants, employer sponsorships, and private scholarships. The university's financial aid office provides guidance and support for applicants seeking financial assistance and can help facilitate access to external funding sources. For students requiring loans, the UK government offers undergraduate loans for UK students, which can be used to finance postgraduate studies under certain conditions; international students should explore private loan options available in their home countries.

Collaborative opportunities with industry partners sometimes include sponsorship arrangements whereby companies financially support students undertaking the programme in exchange for internship opportunities or future employment commitments. Furthermore, the university offers payment plans enabling students to spread tuition payments over the duration of their programme, easing financial planning. It is recommended to contact the university’s financial aid office directly for the most current information regarding fees, scholarships, and other funding options, as these may vary annually and depending on individual circumstances.

The University of Warwick offers a comprehensive programme in Marketing and Strategy designed to equip students with a deep understanding of how marketing practices influence business success and how strategic decisions are formulated in competitive environments. The programme combines theoretical foundations with practical applications, ensuring that graduates are well-prepared to thrive in dynamic and evolving industries. Students explore core topics such as consumer behavior, branding, digital marketing, market research, and strategic management, gaining insights into how companies develop and implement effective marketing strategies that align with their overall business objectives.

The curriculum is structured to foster critical thinking, analytical skills, and creativity. It includes a variety of modules, case studies, and real-world projects that simulate actual business challenges. Emphasis is placed on understanding market trends, analyzing competitive landscapes, and leveraging data-driven decision-making. Throughout the programme, students also have opportunities to engage with industry practitioners, participate in internships, and access resources like the Warwick Business School. These elements are designed to enhance employability and provide practical experience, preparing graduates for roles in marketing management, strategic consultancy, brand management, and related fields.

The faculty comprises internationally recognized experts in marketing, strategy, and business management, ensuring that students receive high-quality teaching informed by the latest research and industry developments. The programme’s multidisciplinary approach encourages students to consider the broader social, technological, and economic factors influencing modern marketing and strategic practices. Additionally, the programme offers networking events, workshops, and seminars that enable students to build professional connections and stay updated on emerging trends.

Graduates of the Marketing and Strategy programmes at Warwick are highly regarded in the job market, benefiting from the university’s strong reputation and its links with leading companies. Alumni go on to hold positions in marketing departments, strategic planning units, consultancy firms, and entrepreneurial ventures worldwide. The programme is ideal for individuals interested in understanding the complexities of modern marketing and strategic decision-making, and who aim to develop skills that are highly valued in today's competitive global economy. Overall, this degree provides a solid foundation for a successful career in business, marketing, and strategic management.