Marketing and Strategy

Studying both Marketing and Strategy together will enhance your understanding of the broader implications of decisions for an organisation as a whole. This gives you the confidence and expertise to apply your skills in a variety of roles in company development.

The course emphasises that marketing is not a free-standing activity but needs to be at the core of company strategy. Six core modules and three elective modules allow you to gain a balanced understanding of the two disciplines, while visits from guest speakers illustrate the application of learned techniques to real situations.

Our postgraduates have gone on to marketing and consultancy careers in all sectors.

Six core modules and three elective modules allow you to gain a balanced understanding of the two disciplines on this one year programme. Visits from guest speakers keep a real-life perspective on your studies. The course is assessed by a variety of coursework, some exams, and a dissertation which brings all your learning together at the end.

Elective modules 
Every year we offer a range of elective modules, giving you the opportunity to tailor the course to your preferences. Please note that availability and delivery modes may vary.

Your dissertation
Your 15,000 word dissertation will allow you to explore a subject in some depth and apply the theories you have been studying.

You may undertake a company-based project where you will apply the theory you have learned through the course to benefit a sponsoring organisation. You will produce both an academic dissertation and a management report for the company.

The second option is to undertake a piece of marketing or strategy-related research which will see you develop more specific detailed knowledge in a particular area of marketing or strategy. This could form the basis for further study at doctoral level.

Core Modules

• Issues in Marketing: Theory & Practice
• Issues in Strategy: Theory & Practice
• Research Methods for Marketing & Strategy
• The Environment of Business
• Advanced Marketing Management
• Advanced Strategic Management

Example Elective Modules

We offer a number of elective options each year, below is an indicative selection. Please note that module availability may vary year to year dependent on faculty availability, student demand and scheduling constraints.

• International Business
• Global Business Strategy
• Strategy in Practice
• The Diffusion of New Products & Technologies
• Marketing through Social Media
• Global Branding
• Service Marketing

• You must have, or be expecting to obtain, an upper second class honours at Undergraduate level, which includes study of marketing and/or strategy.
• We do not require a GMAT or GRE score but a well-balanced score (700+) may strengthen your application.
• Transcripts
• Statement of purpose

English Language