Marketing

Overview

Students will have the opportunity to develop knowledge, skills and insight in the following areas:

• Provide an advanced study of business and management with a particular focus on Marketing
• Prepare and/or develop students for a career in marketing and business by facilitating the development of enhanced transferable skills necessary for marketing management at a variety of levels
• Develop students’ ability to apply knowledge and critical understanding of marketing and business to complex issues, both systematically and creatively, to improve entrepreneurial marketing and business practice
• Enhance students’ lifelong learning skills and personal development in order to work with self-direction and originality and to contribute to business and society at large
• Critically evaluate the application and impact of marketing theories and concepts to practical marketing problems
• Develop strong transferable skills of logical reasoning, creative thinking, effective communication and the ability to critically evaluate contemporary issues
• Acquire the skills necessary to conceive, design and implement a substantial research project
• Cultivate highly developed lifelong learning skills and an appreciation for continuing personal and professional development, through self-directed and reflective learning

Modules

• Foundations in Management; 
• Strategy and Innovation; 
• Marketing Management;
• Global Marketing; 
• Digitizing Marketing; 
• Research Methods; 
• Entrepreneurial Marketing; 
• Dissertation 

Applicants must hold at least 2:2 (second class) honours degree or International equivalent, in a relevant area

In exceptional circumstances, if you do not meet the entry requirements above but have substantial and significant experiential learning, you may be able to apply as a non-standard applicant.

Alternatively, you may be eligible to study our Extended MSc Marketing which integrates our Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary). Upon successfully completing the Pre-masters Graduate Certificate with a minimum overall mark of 50%, you will be guaranteed progression on to the MSc Marketing.

If you’re not sure about your qualifications, contact us and one our team will contact you to discuss your options.

English language requirements

Applicants must satisfy our general entry requirements as well as meeting specific requirements.

The general entry requirements are any of the following:

• IELTS 6.0 with no band score less than 5.5, or equivalent

If you do not have the required IELTS, you may be eligible to study on our Pre-Sessional programmes.

If you have IELTS 5.5, with a maximum one score of 5.0, you may be eligible to study on our Pre-Sessional Standard programme.

If you have IELTS 5.0, with a maximum one score of 4.5, you may be eligible to study on our Pre-Sessional Plus programme.

Tuition fees for 2018/19

UK/EU students:

• £5,150

This course is eligible for postgraduate government funding. Please contact us for details.

International students:

• London: £11,500
• Birmingham: £10,000

Please note that the fees outlined are for your tuition only and do not include the cost of any course books that you may choose to purchase, stationery, accommodation etc. As an Ulster University London and Birmingham branch campus student you will also have access to our on campus libraries and a range of e-learning resources.

Scholarships and discounts

To support you in financing your studies, we offer a range of scholarships and fee discounts that you may be eligible for.

Careers and progression

Upon successful completion of this course, you will be well placed to apply for a range of marketing positions across public and private sector organisations.

Additionally, the skills you will learn on the MSc Marketing will prepare those who choose to set up their own business.

The average starting salaries for graduate trainees in marketing is £21,461, the average the salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296 and the average salary for a marketing director is £77,799.