Marketing

The Bachelor of Arts in Marketing at Ulster University London Campus offers a comprehensive and dynamic curriculum designed to equip students with the essential knowledge and practical skills required to excel in the competitive world of marketing. This programme provides a solid foundation in core marketing principles, including market research, consumer behavior, branding, digital marketing, and strategic planning, enabling graduates to develop innovative marketing strategies that drive business success. Through a combination of theory and applied learning, students will explore the latest trends and tools in digital marketing, social media, analytics, and advertising, preparing them to meet the evolving demands of today's global marketplace. The programme emphasizes critical thinking, creativity, and communication skills, fostering a global outlook and understanding of diverse markets. With access to industry-standard resources and opportunities for internships and project work, students will gain valuable real-world experience and build a professional network. The programme is suitable for those aiming to pursue careers in marketing, advertising, brand management, or related fields, and it also provides a pathway for postgraduate study. Ulster University's focus on employability, combined with its strong links to industry partners, ensures graduates are well-positioned to succeed in various marketing roles across sectors. Upon completion of this programme, graduates will be prepared to work as marketing executives, digital marketing specialists, brand managers, market researchers, and other related positions, capable of making a meaningful impact in the dynamic world of marketing.

Modules

• Foundations in Management; 
• Strategy and Innovation; 
• Marketing Management;
• Global Marketing; 
• Digitizing Marketing; 
• Research Methods; 
• Entrepreneurial Marketing; 
• Dissertation 

Applicants must hold at least 2:2 (second class) honours degree or International equivalent, in a relevant area

In exceptional circumstances, if you do not meet the entry requirements above but have substantial and significant experiential learning, you may be able to apply as a non-standard applicant.

Alternatively, you may be eligible to study our Extended MSc Marketing which integrates our Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary). Upon successfully completing the Pre-masters Graduate Certificate with a minimum overall mark of 50%, you will be guaranteed progression on to the MSc Marketing.

If you’re not sure about your qualifications, contact us and one our team will contact you to discuss your options.

English language requirements

Applicants must satisfy our general entry requirements as well as meeting specific requirements.

The general entry requirements are any of the following:

• IELTS 6.0 with no band score less than 5.5, or equivalent

If you do not have the required IELTS, you may be eligible to study on our Pre-Sessional programmes.

If you have IELTS 5.5, with a maximum one score of 5.0, you may be eligible to study on our Pre-Sessional Standard programme.

If you have IELTS 5.0, with a maximum one score of 4.5, you may be eligible to study on our Pre-Sessional Plus programme.

Tuition fees for 2018/19

UK/EU students:

• £5,150

This course is eligible for postgraduate government funding. Please contact us for details.

International students:

• London: £11,500
• Birmingham: £10,000

Please note that the fees outlined are for your tuition only and do not include the cost of any course books that you may choose to purchase, stationery, accommodation etc. As an Ulster University London and Birmingham branch campus student you will also have access to our on campus libraries and a range of e-learning resources.

Scholarships and discounts

To support you in financing your studies, we offer a range of scholarships and fee discounts that you may be eligible for.

Careers and progression

Upon successful completion of this course, you will be well placed to apply for a range of marketing positions across public and private sector organisations.

Additionally, the skills you will learn on the MSc Marketing will prepare those who choose to set up their own business.

The average starting salaries for graduate trainees in marketing is £21,461, the average the salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296 and the average salary for a marketing director is £77,799.