Management (Marketing)

Are you looking for a degree that will help you get ahead in the competitive world of marketing? It’s a career with great opportunities for progression and with the chance to work in any industry, anywhere in the world, there’s sure to be something to suit your skillset.

The MSc Management (Marketing) programme at Swansea University is for students interested in the challenges of global marketing activities and who would like to build a career within a marketing field. On this course you’ll pursue specialist topics such as integrated marketing communications and consumer behaviour.

This programme has been specifically designed with a clear focus on management in an interconnected global community. It also covers core management concepts such as managing financial resources, operations management, human resource management and marketing management.

Accredited by the Chartered Management Institute (CMI), the only chartered professional body in the UK dedicated to promoting the highest standards in management and leadership excellence, the course is open to students from any discipline who would like to work in business or management. Once you have graduated you will receive a CMI level 7 certificate.

We know it’s a competitive world out there. To help you get the best from your studies and get ahead of the competition, the programme also includes an academic skills module that covers issues such as research methods.

Why study here?

• Open to applicants with no existing experience of business or management related subjects
• Business Management is ranked in the UK Top 30 for Graduate Prospects (Complete University Guide 2018)
• All modules are taught by our world-class faculty who have industrial and academic knowledge
• Professional body accreditation, which can help to accelerate your career
• Swansea University was voted What Uni? Student Choice Award 2017 Winner -Postgraduate study
• Swansea is joint 1st in Wales for international ranked research (Research Excellence Framework 2014)
• Swansea is 1st in Wales for world-leading impact - 60% at 4-star level (REF 2014) 
• Based in the £22 million School of Management building on the new Bay campus

Your experience

From the moment you arrive at the School of Management we will work with you to help build your skills and experience to enhance your career prospects.

You will have unlimited one to one bespoke careers advice from our dedicated careers team. You can go on a work placement or internship through the Swansea Paid Internship Network (SPIN) or the Week of Work initiative.

We have strong links with a range of high-profile organisations including Dell and Ernst and Young. All our students benefit from co-location with industry at the innovative Bay Campus, working alongside companies such as Fujitsu, in facilities that boast dedicated teaching space and study areas, and extensive IT facilities equipped with the latest hardware and specialist software.

Employment opportunities

We have an excellent track record of placing our graduates with major multinational companies.

Your Management (Marketing) programme, with its CMI accreditation, will give you the opportunities to work across a wide range of sectors and thrive within this competitive market.  

Your next step could lie in any of these roles:

• Marketing Director
• Business Development Manager
• Management Consultant

You will study a range of modules in semesters one and two of this course, before undertaking an independent project/dissertation in your third semester. Modules typically include: Human Resource Management, Strategy, and Consumer Behaviour.  

Compulsory modules

• Dissertation (Directed Independent Learning)
• Managing Financial Resources
• Human Resource Management
• Marketing Management
• Operations Management
• Strategy
• Consumer Behaviour
• Integrated Marketing Communications
• Research Methods

Students must attain a 2:2 (or overseas equivalent) in an undergraduate degree. Any degree subject will be considered.  We consider all applications on their merits and will look at each individual case before making an offer so students who fall slightly short of the entry criteria should still apply to the School of Management. Non-native English speakers must achieve an IELTS score of 6.0 overall with no component less than 5.5. A list of equivalent tests is provided here. 

For students who fall short of only the English language requirement, we offer a range of Pre-Master's training programmes that you may take before starting your Master's qualification. For students who fall significantly short of the general entry requirement, we offer a Pre-Master's programme via The College, Swansea University that will allow you entry on to our postgraduate programmes.