Management (Marketing)

Management (Marketing) at Swansea University offers students a comprehensive understanding of the key principles and practices involved in modern marketing within the broader context of business management. Designed to equip graduates with both theoretical knowledge and practical skills, this programme prepares students to excel in dynamic marketing roles across various industries. Through a blend of lectures, workshops, case studies, and real-world projects, students explore core topics such as consumer behaviour, digital marketing strategies, brand management, market research, and strategic planning. The curriculum emphasizes critical thinking, creativity, and data analysis, enabling students to develop innovative marketing solutions and make informed decisions. Swansea University's strong links with industry partners ensure that the programme remains relevant to current market trends and employer needs. Additionally, students have opportunities to engage in placements, internships, and networking events, fostering valuable professional connections. The programme aims to develop graduates who are adaptable, proactive, and capable of leading marketing initiatives in a global business environment. With a focus on ethical practices and sustainability, students are also encouraged to consider the social and environmental impacts of marketing activities. Upon completion, graduates are well-equipped for careers in marketing management, digital marketing, advertising, market research, and related fields, with the knowledge and skills to pursue further academic study or professional development. The programme's strong academic support, innovative teaching methods, and vibrant campus community create an ideal environment for students to thrive and achieve their career ambitions.

You will study a range of modules in semesters one and two of this course, before undertaking an independent project/dissertation in your third semester. Modules typically include: Human Resource Management, Strategy, and Consumer Behaviour.  

Compulsory modules

• Dissertation (Directed Independent Learning)
• Managing Financial Resources
• Human Resource Management
• Marketing Management
• Operations Management
• Strategy
• Consumer Behaviour
• Integrated Marketing Communications
• Research Methods

Students must attain a 2:2 (or overseas equivalent) in an undergraduate degree. Any degree subject will be considered.  We consider all applications on their merits and will look at each individual case before making an offer so students who fall slightly short of the entry criteria should still apply to the School of Management. Non-native English speakers must achieve an IELTS score of 6.0 overall with no component less than 5.5. A list of equivalent tests is provided here. 

For students who fall short of only the English language requirement, we offer a range of Pre-Master's training programmes that you may take before starting your Master's qualification. For students who fall significantly short of the general entry requirement, we offer a Pre-Master's programme via The College, Swansea University that will allow you entry on to our postgraduate programmes.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Financing studies for the Management (Marketing) program at Swansea University encompass a range of funding options designed to support students throughout their academic journey. The university offers various scholarships and bursaries for both domestic and international students based on merit, financial need, and specific eligibility criteria. International students are encouraged to explore the Swansea University Global Scholarships, which provide partial fee waivers that can significantly reduce the overall cost of study. Additionally, students can apply for government loans and grants available in their home countries, which often cover tuition fees and living expenses, subject to eligibility.

For UK students, the Student Loans Company provides access to undergraduate financing options, including tuition fee loans and maintenance loans to support living costs. Swansea University also participates in the UK government’s postgraduate loan schemes, which may be applicable to certain postgraduate extension options or integrated master's programs. Students are advised to consult the university’s finance office for personalized information regarding payment plans, instalment options, and deadlines.

Part-time employment is another avenue for financing studies, with campus job opportunities available to eligible students, helping to offset expenses while gaining valuable work experience. Some students may also consider external funding sources, such as private scholarships offered by industry partners or charitable organizations related to marketing and management fields.

International students should explore additional financial support options, including home country scholarships, international student grants, and sponsorship programs. Swansea University provides comprehensive guidance on applying for visas that facilitate work permits allowing students to undertake part-time work during the academic year within legal limits.

Overall, students enrolled in the Management (Marketing) program are encouraged to plan their finances carefully and seek guidance from the university’s financial advising services early in their studies to maximize available resources and avoid financial difficulties. The university aims to make higher education accessible by offering a range of flexible financial solutions tailored to students’ diverse needs and circumstances.

Management (Marketing) at Swansea University offers students a comprehensive understanding of the fundamental principles of management and marketing strategies within a dynamic business environment. The programme is designed to develop critical thinking, strategic decision-making, and practical skills that are essential for a successful career in marketing management. Students explore various aspects of marketing including consumer behavior, digital marketing, market research, branding, and integrated marketing communications. The curriculum combines theoretical frameworks with real-world applications, enabling learners to address contemporary challenges faced by organizations in a global marketplace.

Throughout the course, students have the opportunity to engage in case studies, group projects, and industry placements that enhance their practical understanding and employability. Swansea University's strong links with local, national, and international businesses provide valuable networking opportunities and access to internships, which are integrated into the programme wherever possible. The programme also emphasizes the development of key transferable skills such as communication, teamwork, leadership, and problem-solving, which are highly valued across industries.

The faculty delivering the course is composed of experienced academics and industry practitioners who bring real-world insights into the classroom. The university's state-of-the-art facilities support modern teaching methods, including the use of digital technologies and online learning platforms. Swansea University also offers support services such as career guidance, workshops, and mentoring to ensure students are well-prepared for graduate employment or further academic study.

Graduates of the Management (Marketing) programme are equipped with the knowledge and skills required for a range of roles in marketing, advertising, brand management, market research, public relations, and sales. The programme's flexible structure allows students to tailor their learning experience according to their interests and career goals. Overall, Swansea University's Management (Marketing) course aims to produce well-rounded, innovative, and resourceful graduates ready to meet the challenges of the modern business world.