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Whether you are a business student looking to build your knowledge and specialise in the digital domain or looking to join the marketing world, this MSc Digital Marketing with Advanced Practice programme has been designed to accelerate your career potential in a rapidly developing sector. The Advanced Practice stage of this Masters degree includes the option of 12-15 week internship or applied group consultancy project in your penultimate semester, giving you valuable work experience and business insights.
This option offers the opportunity to spend three months gaining all-important work experience and employability skills in a professional work setting. You may be able to extend this over more than one semester in cases where it is adjacent to a vacation period. Support is provided to help source opportunities and to perfect the applicant CV but ultimately the onus is on the student to secure the internship position.
What will I study?
Our marketing Subject Group has established working relationships with key bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM) allowing the course content to be reflective of their syllabus. This is particularly of value if you are intending to progress on to a professional qualification with either body upon successful completion of your Masters.
The MSc Digital Marketing programme demonstrates how new digitally-focused tactics and strategies integrate with more traditional marketing tools and practices to capture new customers, build customer loyalty and provide superior customer service. You will understand the value of, and methods for, determining return on investment of Internet marketing programs, as well as online visitor and buyer behaviour, customer journey mapping, mobile marketing and social media.
You will also have the opportunity to develop a wider understanding of the principles and practice of leading and managing organisations and develop a range of applied research skills.
Following your second semester, you will undertake the Advanced Practice element of this programme which consists of either an internship or an applied group consultancy project where you will work with a real organisation on a live business problem. You will benefit from valuable work experience and developing key business insights.
For those completing an internship, in the remainder of the programme you will complete your research and writing up of your dissertation or undertake a consultancy project. Every student has a personal research supervisor and will be required to submit an assessed research proposal prior to embarking on the dissertation itself. For those not undertaking an internship, you will undertake an applied management work investigation following your consultancy project.
Advanced Practice stage
The Advanced Practice version of this course offers you a valuable opportunity to secure a work placement or complete a group consultancy project, giving you experience of the workplace environment or live business issues, and an excellent way to put your learning into practice. This stage of the programme will take place between your second and final semester, and is a semester long (12-15 weeks) in duration. Internships as part of the Advanced Practice stage may be paid or unpaid. The alternative consultancy module allows you to work in teams with a business organisation working on consultancy-based projects on real business scenarios. Whether you choose the internship or consultancy project you will successfully develop your business skills and further enhance your employability.
If you choose to start your Masters in September, your programme will last for up to 22 months. You will have a summer break after Semester 2, and commence your Advanced Practice stage in September.
If you choose to start your Masters with Advanced Practice in January, your programme will run for 16-18 months. You will commence the Advanced Practice stage of the programme in September, immediately after your second semester. Please note that there is no summer break included in this programme for those starting in January.
For those starting your Masters with Advanced Practice, you will start the Advanced Practice stage of the programme in January, straight after you have completed your second semester. Your programme will run for a total of 16-18 months. Please note that there is no summer break included in this programme for those starting in January.
Minimum of a 2:2 (second class) honours degree from a UK university or equivalent in any discipline.
Others are welcome to apply with relevant work experience. You must have a clear commitment to a professional career in the marketing profession, particularly in its digital areas of application.
If you’re unsure if you meet the entry criteria, please contact us and our team will be able to advise you.
Alternatively, you may be eligible to join one of our Pre-Masters programmes. These are specifically designed for students who do not yet meet the entry requirements for our postgraduate degrees and would like to bridge this gap in their qualifications. Upon successful completion of one of our Pre-Masters programmes you will be eligible to join one of our Masters programmes.
English language requirements
Students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent. Please note, if you don't have your IELTS certificate, you can request our QA FREE English test.
If your IELTS is within 1.0 of the required score for your programme, then you may be able to study our Pre-Sessional English programme.
Scholarships and bursaries for international students
Depending on the country you are from, you may be eligible for a country bursary and/or scholarship when studying the MSc Digital Marketing with Advanced Practice programme.
All of our scholarships and bursaries are automatically applied when we process your application and one of our team will be able to confirm your eligibility.
- Learn how to integrate new digital tactics and strategies with traditional marketing tools and practices
- Put your learning into practice with an internship or group consultancy project
- Develop your understanding of leadership and management
- Part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation
- Upon completion of your programme, you will be eligible for our Professional Pathway programmes which will enable you to further develop your skills, delivered by QA, one of the UK’s largest providers of IT and project management training