Business (specialization in Marketing)

Study mode:On campus Study type:Full-time Languages: English
Local:$ 2.03 k / Year(s) Foreign:$ 14.9 k / Year(s)  
201–250 place StudyQA ranking:12390 Duration:24 months

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The research-master program in marketing is an in-depth study program focused on cutting-edge research in marketing. The program trains you in applying advanced marketing theories and methods to marketing problems of companies. Teaching is led by academics that are at the forefront of their fields. You will be part of a select group of finest students from all over the world. You take classes in very small groups. This allows intensive interaction with professors who are top-notch researchers, both during as well as outside of classes.

What do we expect from you?

The research master in marketing is an in-depth study program, aimed at ambitious students that want to distinguish themselves. In all our research, real world, business relevance is a core value, and you should not only be committed to conduct rigorous research but also have the capacity to ask and answer questions that have strong managerial relevance. You will need ability and drive. We expect you to come prepared to class, and to actively participate in intensive intellectual class discussions. In return, we offer a vibrant environment in which you can approach any member of faculty to discuss an idea or to ask for advice.

A strong liking for quantitative courses is a prerequisite. A marketing background is not needed. The background of our students is diverse, ranging from econometrics to economics, finance, organization, psychology, and information management.

Career opportunities

Research master graduates are well qualified for both academic and professional positions in the public and private sector.

Some of our research-master students embark on a 3-year Ph.D. and become professors in marketing – both in the Netherlands and abroad. With their research, discoveries, and insights – expressed through writing, speaking, and teaching – they help shape the business world.

Others opt for advanced marketing research jobs with international companies and consulting firms. Each year, GfK hires several of our research-master students as Business Analysts or Consultants Consumer Insights because of their outstanding training in state-of-the-art marketing research techniques.

If you are still undetermined as to whether you would prefer to pursue an academic or business career, you are offered the possibility to write a research-master thesis with GfK. Along the way, you can discover whether an academic or a professional position would suit you most.


2 years (a reduction to 1 year of doctoral course work is possible for people with one or two MSc relevant degrees with excellent grades)


Specialized program to prepare for a PhD or for a professional career in a (international) research-based environment

Year 1

Fall Semester

Compulsory Courses

  • Quantitative Methods for Business (CentER) 3 ECTS
  • Market Assesment 6 ECTS
  • Marketing Models (CentER) 6 ECTS
  • Advanced Topics in Marketing 1 (CentER) 3 ECTS

Compulsory optional courses

Choose 6 ECTS from courses in cluster A

  • Economic Foundations of Strategy, Organization and International Business (CentER) 6 ECTS (Cluster A)
  • Behavioral Foundations of Strategy, Organization, and International Business (CentER) 6 ECTS (Cluster A)
  • Social Influence 6 ECTS (Cluster A)

Choose 6 ECTS from courses in cluster B

  • Empirical Research in Business (CentER) 6 ECTS (Cluster B)
  • Econometrics 1 (CentER) 6 ECTS (Cluster B)

Total 30 ECTS

Spring Semester

Compulsory Courses

  • Advanced Research Techniques 1 (CentER) 3 ECTS
  • Advanced Research Techniques 2 (CentER) 3 ECTS
  • Quantitative Models in Marketing (CentER) 6 ECTS
  • Research Methods (CentER) 6 ECTS

Compulsory optional courses

Choose 12 ECTS from courses in cluster C

  • Experimental Research 6 ECTS (Cluster C)
  • Selected Topics in Organization, Strategy and International Business (CentER) 6 ECTS (Cluster C)
  • Econometrics 2 (CentER) 6 ECTS (Cluster C)
  • Elective(s) Master 6 ECTS (Cluster C)

Year total 60 ECTS

Year 2

Compulsory Courses

  • Advanced Topics in Marketing 1 (CentER) 3 ECTS

The content of the course Advanced Topics changes every year, so it can be taken twice without repetition.

  • Advanced Topics in Marketing 2 (CentER) 3 ECTS
  • Structural Equation Modeling (CentER) 3 ECTS
  • Consumer Behavior (CentER) 6 ECTS
  • Academic Writing in English for CentER Research Masters 1 ECTS
  • Research MSc in Business: Marketing Thesis 29 ECTS

(Note: continues in Spring semester!)

Compulsory optional courses

Choose 15 ECTS from courses in cluster D,

(note: courses are offered in the Fall and Spring semester)

  • Empirical Industrial Organization 1 (CentER) 3 ECTS (Cluster D)
  • Empirical Industrial Organization 2 (CentER) 3 ECTS (Cluster D)
  • Advanced Strategy and International Business (CentER) 6 ECTS (Cluster D)
  • Emotion and Motivation 6 ECTS (Cluster D)
  • Panel Data Analysis of Microeconomic Decisions 6 ECTS (Cluster D)
  • Research Master: Analysis of Multilevel and Longitudinal Data 6 ECTS (Cluster D)
  • Social Psychological Theories 6 ECTS (Cluster D)
  • Survey Methodology 6 ECTS (Cluster D)
  • Elective(s) Master

Spring Semester

Compulsory optional courses

  • Econometrics 3 ECTS (Cluster D)

Year total 60 ECTS

When applying for admission to the Research Master's program in Business, you need to have completed an undergraduate program in the relevant field with excellent grades or will complete an undergraduate program before the end of the academic year.Before applying, please make sure that you meet the following requirements:- Completed academic Bachelor's or Master’s degree program in economics, econometrics or business studies or a completed program that the Admissions Committee deems a quantitative equivalent to the previous education profile- You have completed your previous degree with excellent GPA- An adequate knowledge of English is required.a) This can be demonstrated by successful completion of a Bachelor's degree program conducted entirely in English. Bachelor's degrees obtained in Australia, Canada (except for Quebec), New Zealand, Ireland, United Kingdom or United States will be presumed to satisfy this criterion.b) Notwithstanding the stipulations in section (a), an adequate knowledge of the English language can also be demonstrated with one of the following test results: Academic IELTS (min. 7.0 overall/ 6.0 on parts)TOEFL (min. paper-based: 600, internet-based: 100; the TOEFL Institutional Code for Tilburg University is 9860)Cambridge Certificate of Advanced English (CAE) with a min. level of BCambridge Certificate of Proficiency in English (CPE) English Language Requirements IELTS band: 7 TOEFL paper-based test score : 600 TOEFL iBT® test: 100


At Tilburg School of Economics and Management we are committed in supporting financially talented and motivated students to study in our Research Master and PhD programs. Below you will find a short description and a link to various types of scholarships which can help you finance your study at Tilburg School of Economics and Management.

Please note that the number of scholarships are limited and mainly targeted at students with excellent study results. We therefore recommend you to carefully read the requirements and deadlines.

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